TALK Influence Chicago @Sprout Social
On June 14, join us for "Pointing Fingers: What happens now after Fyre Festival?," a half-day networking and educational event will showcase the brightest word-of-mouth and social media marketing industry thought leaders. The event will cover the social media marketing campaign leading up to the failed event and if the influencers or the festival planners are really to blame. Our diverse group of speakers will also answer these questions:
- Who is accountable when the product doesn’t live up to expectations - the influencer or the brand?
- Why is transparency and FTC compliance non-negotiable in WOM marketing
- How does your brand work with influencers to build on a product's success vs. using/expecting influencers to create it?
Ensure FTC Compliance with WOMMA Online Courses
Ethics matters in social media marketing. WOMMA has developed three new courses to ensure everyone who uses social media on behalf of a brand or employer is able to do so ethically, legally and consistently through industry best practices.
Whether you’re a marketing professional, a content creator, an influencer or an employee who uses social media on behalf of your employer, it’s critical to understand how to use social media responsibly for compliance with federal and state laws and regulations – as well as maintaining ethics, integrity, credibility and trust with audiences.