Submissions Are
Now Open

The WOMMY Awards are the premier industry recognition of word of mouth marketing.

Presented by WOMMA and its community of brand partners, agencies, and technology companies, the 11th annual WOMMY Awards will honor the most inspiring and innovative work of the last year.

Meet our panel of esteemed judges.

2016 Award Submissions

Brand and agency marketers are encouraged to enter their best campaigns demonstrating product or service innovation, customer engagement, research, or integration of online and offline WOM. A single WOM or social media campaign may be submitted into multiple categories.

The WOMMY Awards were designed to attract and acknowledge the very best examples of word of mouth marketing in the world today. Please read on to learn about WOMMY Award categories, eligibility requirements, submission guidelines, judging, and related logistics.

See last year's award winners.

Download Entry Guidelines
Submit Your Entry

WOMMY Award Categories

NEW FOR 2016! Advocacy Award

Recognizing the best employee, brand or customer advocacy marketing program to achieve a business outcome.

Introduction Award

Recognizing the best word of mouth communication program to introduce a new product or service.

Momentum Award

Recognizing the best word of mouth marketing program for an existing product or service.

Cause Marketing Award

Recognizing the best use of word of mouth to support and promote a cause or a proactive community service.

Engagement Award

Recognizing the best customer engagement program.

Influencer Award

Recognizing the most effective, creative use of an influencer marketing program to achieve a business outcome.

Research Award

Recognizing the most effective integration of research into word of mouth marketing and/or social media marketing strategy.

Integration Award

Recognizing the best integration of offline and online word of mouth marketing for identifying, targeting, engaging, amplifying, and/or tracking influencers across word of mouth and social media marketing.

Technology Implementation Award

Recognizing the best implementation of technology in identifying, targeting, engaging, amplifying, and/or tracking influencers across online and offline word of mouth and social media marketing.

Submission Process


The final deadline for submissions is August 1, 2016, for Nonmember and Standard/Nonprofit/Small business Members. The final deadline for Governing Member submissions is August 8, 2016 (This deadline is extended as a benefit of governing membership).

Eligibility Requirements

Submissions actively in the market before July 1, 2016 will be eligible, unless otherwise stated in the designated individual award category criteria.

Past WOMMY Award-winning campaigns are not eligible for re-entry. Previous entries that did not win a WOMMY Award may be resubmitted if the case study has been rewritten and contains additional, pertinent insights, creative, and/or effectiveness analysis.

A case study may be submitted for more than one award category provided the case study fits the award criteria for each submission. Brands and agencies may submit more than one case study within a single award category or across multiple award categories.

Submission Process

Now open for submissions. Supporting documentation, such as images or videos, are mandatory and help strengthen your submission. Download the 2016 Entry Guidelines for complete details.

Want to Spotlight Your Brand at the WOMMYs?

WOMMA offers customized sponsorship opportunities that will make your brand shine. Contact Leah Marshall for more information.