The red carpet's most reliable question – "Who are you wearing?" – is only the beginning of the conversation when it comes to fashion word of mouth marketing campaigns. #TALKMeasurement brought fashion industry innovators and marketing thought leaders together for an informative discussion of how we're quantifying reach, engagement, and ROI.

"From relevant panelists and networking opportunities to informative sessions for those interested in the way the industry is transforming digital marketing analytics, TALK Measurement was a great event! Can't wait to attend the next one."

Lina Skandalakis, Senior Account Strategist at Everywhere Agency

"MtoM enjoyed learning about measurement standardization at the recent WOMMA TALK Measurement event. It is fantastic that WOMMA is putting together guidelines so that the industry can provide accurate results across the board. Tracey and I also enjoyed connecting with other businesses and agencies in the influencer marketing space. It was a productive and informative event!"

Christine Wilson, Founder & CEO at MtoM Consulting, LLC

"WOMMA's TALK Tour brings together people and brands who are committed to understanding strategies that work and learning from each other. The half-day session sessions are full of insightful conversations — complete with candid storytelling and real-life results from top marketers and communicators. A growing community based on a shared belief that word of mouth marketing is alive and well, I'd encourage all marketers to attend!"

Andrew Caravella, VP of Marketing at Sprout Social

The presenters we can’t stop TALKing about

9:00 - 9:20 am — Registration / Light Breakfast

9:20 - 9:30 am — Welcome

kathy_bairdKathy Baird, EVP, Content + Social at Ogilvy Washington deborah_hollandDeborah Holland, EVP at Publishers Clearing House & WOMMA Board Chair

9:30 - 10:15 am – Always in Fashion: How WOM sparks trends and drives creativity on the red carpet

Perhaps more so than any industry, fashion has been reshaped by social media and the evolution of a new wave of influencers. However, while some rules have changed, others remain truer than ever – the need for creativity, an ability to spark new trends and to drive powerful word of mouth. Listen as OgilvyOne’s Evan Shumeyko, interviews Marc Karimzadeh, Editorial and Communications Director at the Council of Fashion Designers of America about his experiences as a fashion insider and how brands can look their best on the red carpet.

marc_karimzadehMarc Karimzadeh, Editorial and Communications Director at the Council of Fashion Designers of America evan_shumeykoEvan Shumeyko, Head of Dialogue Strategy at OgilvyOne Worldwide

10:15 - 10:45 am – Social Measurement Cleans Up Its Act 

Many marketers want to do more word of mouth programs but feel the measurement is inconsistent and the ROI can't be proven. The good news for them is this is changing. The industry is getting behind new measurement standards and building a body of evidence that earned media drives sales better than paid. Join members of WOMMA's Research and Measurement Council for this fireside chat about their industry-wide work helping word of mouth marketing get legit.

lauren_salazarLauren Salazar, Director of Social Media at Weight Watchers peter_storckPeter Storck, SVP, Research & Analytics at Crowdtap

10:45 - 11:05 am — Networking and Refreshment Break

11:05 - 11:20 am – Inside Influencer Marketing: First-ever study reveals 11x impact on sales

Join Joshua Books, from Nielsen Catalina Solutions, and Rustin Banks, co-founder of TapInfluence, as they present the results of the first-ever influencer marketing sales effect study. The study was completed in concert with a Fortune 500 food brand. Josh and Rustin will highlight key results and touch on implications for the industry.

Joshua BooksJoshua Books, Client Consulting/Biz Dev at Nielsen Catalina Solutions Rustin BanksRustin Banks, Co-founder & Chief Product Officer at TapInfluence

11:20 - 11:50 am – Fireside Chat: The future of data driven decisions with lessons from a financial giant

As the social media data landscape has begun to reach maturity, brands are beginning to blend social data with their first-party data to glean genuinely groundbreaking insights that are giving them an edge. Join Will McInnes and Jason Andrus as they explore social   intelligence at scale. You will learn some of the major successes and challenges plaguing the financial industry today.

jason_andrusJason Andrus, VP, Social Media and Brand Management at FXCM will_mcinnesWill McInnes, CMO at Brandwatch

11:50 - 12:20 pm – Generations of Storytelling: How Brooks Brothers created authentic WOM

“What’s your Brooks Brothers Story?” The 198-year-old clothier knew it played a role in many customers' milestones and occasions—a first suit, a memorable dinner, their first big promotion, even their wedding day — and they wanted to capture and share those stories (with style, of course). Hear from the VP of Brand Content at Brooks Brothers, John Erickson, and the VP of Social Strategy at Spredfast, Spike Jones, as they dive into the strategy, wins and takeaways from the retailer's #MyBrooksBrothers campaign.

brooksbrothersJohn Erickson, VP, Brand Content, Social Media and Communications at Brooks Brothers spike_jonesSpike Jones, VP, Strategy at Spredfast

12:20 pm: Adjournment