Virginia is an experienced senior leader focused on helping enterprises and movements unleash the full power of social media-powered word of mouth throughout all parts of their enterprise.
She began the most recent edition of her professional journey being asked to explore “viral video” in 2005 at Dell and now leads the expansion of Professional Services for fast-growing Social Media Management System Spredfast. Prior to Spredfast, she spent four fantastic years growing the North American edition of the global Ogilvy 360 Digital Influence group – with teams in Washington, NY, Denver, SF, Atlanta, and Chicago. Experiences along the way with the Word of Mouth Marketing Association broadened her worldview for what WOM could do and time at Brains on Fire helped shaped her purist POV about the beauty of authentic WOM.
Virginia is passionate about the potential of social business including the internal organizational changes that must happen to unlock the value.