TALK Tour Austin 2017

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TALK Influence @ Austin

May 19, 2017 | 8:30 am –12:30 pm
Google Fiber Space
201 Colorado Street
Austin, Texas

Does Your Influencer & Advocacy Marketing Measure Up?


Join 100 of your peers on May 19th in downtown Austin for a half-day networking and educational event showcasing the brightest word-of-mouth and social media marketing industry thought leaders.
They'll share best practices and insights on what's happening now (and next!) to elevate your influencer and advocacy marketing.

This is a free event and space is limited.

TALK Tour Supporting Sponsor

Lithium

Austin Event Host

Spredfast

Event Host Panel Discussion

Return on Inclusion: 4 Generations of Women at Work

Truth #1: McKinsey & Company found that companies are 56% more profitable when women hold executive positions. Truth #2: Stanford University found that 57% of women leave the workforce. How can we reconcile these two facts? And how can we shift the trajectory of the future? This panel of women in their 20s, 30s, 40s, and 50s will take a generational approach to these questions and more as they explore topics around the value of gender diversity, why empowering women matters, and how each generation is uniquely suited to affect change.

Facilitated by:
Sarah Moore
Vice President of Marketing, Spredfast

 

 

Panelists include:
Eliza Cohen, Account Management Team Lead at Trendkite
Unji Udeshi, Director of Revenue Marketing at Spredfast
Tiffany Nels, Chief Marketing Officer at Lifesize

Featured Speakers

Toni Harrison Toni Harrison
President and CEO of Etched Communication; Managing Partner and President of PR Division at Ten35 

Culture as a Competitive Advantage

Culture is the lens through which we view the world. It defines us. So why aren’t businesses unearthing culture to add value in their influencer strategy? PR professional Toni Harrison will speak on why culture is a competitive advantage and how to leverage a mix of art and science to uncover insights that go beyond the obvious, challenge thinking and inform a strategic and creative approach. Listeners will learn how to root each project in a passion for culture to inspire authentic ideas that don’t just grab attention, but impart meaningful dialogue and change for diverse audiences.

Aubrey MarcusShawn Stevenson Aubrey Marcus
CEO, Onnit Shawn Stevenson
Bestselling Author and Creator of The Model Health Show

Podcast Partnerships:
A New Frontier in Sales, Marketing, and Long-Term Customers

Content partnerships with leading podcasters like Shawn Stevenson, creator of The Model Health Show, helped skyrocket Onnit's growth from a start-up in 2011 to an over 28-million-dollar company today.  Recommendations from podcast influencers drive over 90% of Onnit’s sales.  Learn Onnit's selective process for identifying and choosing its podcasters partners; the ROI of podcast partnerships for Onnit, its podcast partners, and listeners/consumers; and do's and don'ts for brand and influencer podcast partnerships.

Tanuja Tanuja Singeetham
Vice President, Digital Marketing at Behr Process Corporation

The Power of Influencers:
Evolving a Leading Brand to Meet Today’s DIY and Design Consumer

 


The WOMMA TALK Tour brings exciting opportunities to Think, Advocate, Lead and Know to key locations around the country. Loaded with essential information about Influencer & Advocacy Marketing, Research & Measurement, or Ethics & Compliance, these sessions also deliver lively face-to-face networking to senior-level marketers in the trenches.

Additional cities on the 2017 WOMMA TALK Tour include:

TALK Influence @Sprout Social, Chicago

Wednesday, June 14, 2017 - Request an invitation

TALK Influence @Lithium, San Francisco

Wednesday, September 13, 2017

TALK Influence @ Ogilvy, New York

Thursday, October 26, 2017

TALK Ethics @ Holland & Knight, Washington, DC

Wednesday, November 8, 2017

Want to Sponsor the WOMMA TALK Tour or an Individual TALK Event?

Contact WOMMA Director of Development Leah Marshall at leah@womma.org to customize a sponsorship package to achieve your marketing goals, or download the 2017 WOMMA Sponsorship Guide here.

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