The WOMMA TALK Tour brings exciting opportunities to Think, Advocate, Lead and Know to key locations around the country. Loaded with essential information about Influencer & Advocacy Marketing, Research & Measurement, or Ethics & Compliance, these sessions also deliver lively face-to-face networking to senior-level marketers in the trenches.

Friday, October 14, 2016 | 9:00 am – 12:30 pm

Join up to 100 of your peers at this half-day networking and educational program showcasing the brightest WOMM industry thought leaders, as they share their insights on what’s happening now (and next!) to elevate your ethical Influencer & Advocacy Marketing and increase your brand's effectiveness.

TALK Tour
Supporting Sponsor

Sprout Social

San Francisco
Event Hosts

KetchumClever Girls

9:00 - 9:20 am — Registration / Light Breakfast

9:20 - 9:30 am — Welcome

Stefania PomponiStefania Pomponi, Founder, President, Chief Evangelist at CLEVER

9:30 - 10:15 am — The Secret to Brand-Blogger Relations? Learning the Difference Between "About" and "Behalf"

Sarah MontagueSarah Montague, Chief Marketing Officer at John Anthony Vineyards Jim LinJim Lin, VP, Digital Strategist at Ketchum Public Relations

10:15 - 10:45 am — Inside Intuit QuickBooks® Small Business Big Game

Joanna HamiltonJoanna Hamilton, Group Marketing Manager, Social Media at Intuit

10:45 - 11:15 am — Networking and Refreshment Break

11:15 - 11:45 am — The Rationale for Relationship-based WOMM

Relationships are one of the most powerful forces in marketing. No brand knows that more than Zendesk, a company dedicated to building software for better customer relationships and fostering an expert community around the same philosophy. From their #RelateLive events to their employee advocacy program, Zendesk’s unique focus on content, social and relationships has won them customers, advocates and superfans. The Zendesk team will discuss their philosophy, approach and advice for putting people and community at the center of your word of mouth marketing strategy.

Monica NortonMonica Norton, Sr. Director of Content Marketing at Zendesk Chelsea LarssonChelsea Larsson, Sr. Manager of Content at Zendesk Andrew CaravellaAndrew Caravella, Vice President, Marketing at Sprout Social
11:45 - 12:15 pm — Five Influencer Marketing Fails (And How to Avoid Them)

Kristy SammisKristy Sammis, Founder and Chief Innovation Officer at CLEVER Jocelyn HudakJocelyn Hudak, Content Strategy Director at CLEVER

12:30 pm: Adjournment

Request an invitation

Bookmark this page or subscribe to WOMMA alerts to learn about speakers as they are announced.

Next Up on the TALK Tour

TALK Influence @ Spredfast, Austin
Thursday, January 26, 2017 | 8:30 am – 12:00 pm

TALK Influence @ Ogilvy, New York
Thursday, October 26, 2017 | 9:00 am – 12:30 pm

Sponsor the TALK Tour

Contact WOMMA Director of Development Leah Marshall at leah@womma.org to customize a sponsorship package to achieve your marketing goals, or download the 2016 WOMMA Sponsorship Guide here.