Rock stars. MadTech. And the real power of working with influencers. We dialed it up to 11 in our educational sessions, panels and interactive networking at TALK Influence Chicago. And we couldn't have done it without you!
It was standing room only as nearly 200 of you participated in our Chicago event, the first stop of four cities scheduled for 2016. Hosted by Google at their new Chicago office, the morning flew by as experts educated, shared and discussed influence, one of WOMMA’s three pillars of Word of Mouth Marketing.
Your tweets made #TALKinfluence trend in Chicago
The presenters we can’t stop TALKing about
On Wednesdays They Wear Pink: The power of marketing with influencers
Kellie Fitzgerald, Head of Industry, Anheuser Busch InBev at Google
Rock Stars, Regrams and Reverb.com
From Sinatra to Slayer and everyone in between, Shure microphones have been on stage for decades in venues ranging from small clubs to large stadiums for live musical performances. Throughout these years, Shure has maintained official and unofficial relationships with musicians and rock stars, and the sound engineers who support their recordings and productions. These artists were influencers long before “influencer marketing” was even a thing.
Mike Lohman, Associate Director, Content and Digital Marketing at Shure Incorporated
|MarTech + AdTech = MadTech
The fusion between two distinct technology disciplines are becoming one. MarTech and AdTech collide to create MadTech, a whole new possibility of solutions that are emerging and giving marketers an avenue of technologies that will give them an advantage with marketing tactics.
Influencer Marketing: The honeymoon is over
Marketers are realizing that getting the most out of influencer marketing takes more than just a paid social post. It’s time to rethink who your best influencers are and how much they’re worth.
Join us for an exclusive, in-depth discussion as Brad Fay and Inga Johnson present groundbreaking new research that quantifies the value of a real life influencer and how they impact what consumers buy — proving that trust and passion trump popularity and reach.