TALK Influence Chicago 2016

Team WOMMA All Things WOMM 0 Comments


Rock stars. MadTech. And the real power of working with influencers. We dialed it up to 11 in our educational sessions, panels and interactive networking at TALK Influence Chicago. And we couldn't have done it without you!

It was standing room only as nearly 200 of you participated in our Chicago event, the first stop of four cities scheduled for 2016. Hosted by Google at their new Chicago office, the morning flew by as experts educated, shared and discussed influence, one of WOMMA’s three pillars of Word of Mouth Marketing.

Read Brandwatch's wrap-up here and check out Insightpool's event recap here.

Visit our Facebook page for photos from the event.

Your tweets made #TALKinfluence trend in Chicago

The presenters we can’t stop TALKing about

On Wednesdays They Wear Pink: The power of marketing with influencers

kellie_fitzgeraldKellie Fitzgerald, Head of Industry, Anheuser Busch InBev at Google

Rock Stars, Regrams and

Mike-Lohman2From Sinatra to Slayer and everyone in between, Shure microphones have been on stage for decades in venues ranging from small clubs to large stadiums for live musical performances. Throughout these years, Shure has maintained official and unofficial relationships with musicians and rock stars, and the sound engineers who support their recordings and productions. These artists were influencers long before “influencer marketing” was even a thing.

Mike Lohman, Associate Director, Content and Digital Marketing at Shure Incorporated

MarTech + AdTech = MadTech

The fusion between two distinct technology disciplines are becoming one. MarTech and AdTech collide to create MadTech, a whole new possibility of solutions that are emerging and giving marketers an avenue of technologies that will give them an advantage with marketing tactics.

Jenny WilburnJenny Wilburn, Senior Manager, Digital Communications and Social Media at The Coca-Cola Company Chris HackneyChris Hackney, President and COO at Insightpool

Influencer Marketing: The honeymoon is over

Marketers are realizing that getting the most out of influencer marketing takes more than just a paid social post. It’s time to rethink who your best influencers are and how much they’re worth.

Join us for an exclusive, in-depth discussion as Brad Fay and Inga Johnson present groundbreaking new research that quantifies the value of a real life influencer and how they impact what consumers buy — proving that trust and passion trump popularity and reach.

inga_2Inga Johnson, Senior Vice President, Marketing & Brand at Experticity bradfayeBrad Fay, Chief Operating Officer at Keller Fay
Want to sponsor the WOMMA TALK Tour or an individual TALK event?

Contact WOMMA Director of Development Leah Marshall at to customize a sponsorship package to achieve your marketing goals, or download the 2016 WOMMA Sponsorship Guide here.

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