Member Spotlight: Morningstar on Building Trust and Innovation

Team WOMMA All Things WOMM 0 Comments

The 2016 WOMMY Awards will be held on November 15, honoring  the year’s most innovative word of mouth and social media marketing campaigns. And some of our industry’s best and brightest will cross the stage as they are inducted into the WOMM Hall of Fame. It makes perfect sense that all of this will take place inside Morningstar’s dazzling auditorium because our …

Is Social Media Marketing Word of Mouth Marketing?

Deborah Holland All Things WOMM 1 Comment

Some say social media marketing is digital word of mouth marketing. Others declare it’s WOMM on steroids. Recently I read an article about social media strategy that cited research showing small businesses rated social media (48%) and word of mouth (45%) in the Top 10 tools they use for marketing.1 Although I’m glad the study reported so many businesses successfully use WOMM, it …

Classic Marketing Rules for the Modern Marketer

Classic Marketing Rules For The Modern Marketer

Amity Kapadia Guidebooks, Influencer & Advocacy Marketing 0 Comments

When you hear the phrase “traditional marketing” do you instantly imagine a group of branding geniuses, clad in their power suits, brainstorming over a wooden desk that’s covered in creative briefs, mock-ups, discarded notebook paper and half-empty coffee mugs? Do you ever wonder how our marketing predecessors were able to get their hands on late-night snacks, without a delivery app, while …

Referral Marketing Guide: More referrals, less hassle

Shawn Fergus All Things WOMM, Guidebooks 0 Comments

If you polled a group of CMOs and asked them to name their favorite lead types, you’d probably hear a common refrain: Referrals. Anecdotally, it makes sense, but research backs up the value of referrals, too. Numerous studies have shown that referred customers close faster and stay longer. Meanwhile, research from the University of Pennsylvania suggests referred customers also buy …

The WOMMA Manifesto

Deborah Holland All Things WOMM 0 Comments

It’s time. Word of mouth has been in the shadows for long enough. So big that no one department can own it.  Struggling for its rightful place in the marketing mix. Word of mouth built this city and is the buzz that moves it today. And when we say “WOM,” we mean any business action that earns a customer recommendation – …

Survey: The Second GOP Debate Was A Second-Screen Experience For 67% Of Viewers

Katie Perry All Things WOMM

At Crowdtap, we’re always curious to find out how our community members are engaging with major cultural events, such as the second Republican debate, which took place on Sept. 16 and brought with it a flurry of social chatter, memes and GIFs. So, on the night of the event, we polled 250+ debate viewers to find out how they were keeping …