Is Social Media Marketing Word of Mouth Marketing?

Deborah Holland All Things WOMM 1 Comment

Some say social media marketing is digital word of mouth marketing. Others declare it’s WOMM on steroids. Recently I read an article about social media strategy that cited research showing small businesses rated social media (48%) and word of mouth (45%) in the Top 10 tools they use for marketing.1 Although I’m glad the study reported so many businesses successfully use WOMM, it …

Referral Marketing Guide: More referrals, less hassle

Shawn Fergus All Things WOMM, Guidebooks 0 Comments

If you polled a group of CMOs and asked them to name their favorite lead types, you’d probably hear a common refrain: Referrals. Anecdotally, it makes sense, but research backs up the value of referrals, too. Numerous studies have shown that referred customers close faster and stay longer. Meanwhile, research from the University of Pennsylvania suggests referred customers also buy …

The WOMMA Manifesto

Deborah Holland All Things WOMM 0 Comments

It’s time. Word of mouth has been in the shadows for long enough. So big that no one department can own it.  Struggling for its rightful place in the marketing mix. Word of mouth built this city and is the buzz that moves it today. And when we say “WOM,” we mean any business action that earns a customer recommendation – …

Retail Responsiveness at the Holidays: 83% of Social Messages Go Unanswered

Andrew Caravella All Things WOMM, Image

Word of mouth conversations extend well into the social sphere for so many brands, especially during key seasonal moments. As we head toward the holidays, The Q4 2015 Sprout Social Index reveals that while the retail industry excels at promotional marketing, most brands fail to actually respond to people’s questions and comments on social media. So despite an expected 21% …

Handling Competing Products In Different Countries

Mike Moran All Things WOMM 0 Comments

You should integrate social media marketing within cross-country markets. From country to country, the popular social networks change, as do their languages and cultures. But there are other challenges for large global organizations. Some organizations market different products in different countries, some of which could potentially compete with each other. In offline marketing it was a lesser issue. Advertisements were …