America’s Influencer in Chief

Corey Martin All Things WOMM 2 Comments

In this guest post, WOMMA Board Member Corey Martin positions Donald Trump as “America’s Influencer In-Chief” and offers important guidance for how brands should operate in the new political climate. Corey is the Head of Influencer Marketing and PR at 360i. The use of influence by the President is nothing new. In fact, by the early 1800s the Founding Fathers had …

Insightpool Master Influencer Marketing

Master Influencer Marketing With the Right Approach

Insightpool All Things WOMM 0 Comments

With Google reporting a 5000% increase in searches, Influencer Marketing has exploded in popularity – and it’s here to stay. With that popularity, though, there’s been a concurrent rise in misconceptions about what exactly it is. And with so many conflicting messages about the ‘right way’ to engage social audiences, you might feel like Influencer Marketing is impossible to master. …

FTC Compliance and Disclosures: How to Keep it Real

Jennifer Bateh All Things WOMM 2 Comments

I’m a professional in the influencer marketing industry. I’ve read countless blog posts and I can spot a sponsored post without proper disclosures from a mile away. As a reader, it’s annoying, and as a professional in the industry, I know it makes the rest of us look bad (even more annoying). CLEVER’s own Founder and President, Stefania Pomponi, recently …

The WOMMA Code of Ethics – It’s What Sets Us Apart

Deborah Holland All Things WOMM 0 Comments

Recently there’s been talk of a survey in which one in four influencers reported they’ve been asked by a brand on at least one occasion not to disclose they were compensated.  Surely those brands weren’t WOMMA members. WOMMA members know that disclosure and transparency are critical to building and maintaining consumer trust. WOMMA members agree to follow our Code of …