Chief Executive Officer, 360i
Sarah Hofstetter is CEO of 360i, which has been named to Advertising Age’s Agency A-List four years in a row, and MediaPost's OMMA Agency of the Year three years straight. This success builds on years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.
Since joining 360i in 2005, Sarah has created and rapidly evolved the agency’s industry-leading brand strategy, social marketing and emerging media practices, helping brands such as Kraft Foods, Coca-Cola, OREO and others connect with more than 250 million consumers every day. Brands turn to Sarah to help them transform their communications by putting digital and social behaviors at the center of their marketing strategy, creative and overall communications. Additionally, under Sarah’s watch, 360i has won numerous awards for digital innovation at Cannes, The CLIOs, New York Festivals, The One Show and The Shorty Awards.
Sarah currently sits on the 4A’s Board of Directors, and she was named to the 2014 AAF Hall of Achievement. Sarah has been recognized by Advertising Age’s "40 Under 40," the Adweek 50 and CableFAX's “Digital Hot List,” and among the Stevie Awards 2012 “Female Advertising Executives of the Year.” She is frequently quoted in publications including The Wall Street Journal, Advertising Age and The New York Times.
Previously, Sarah served as 360i’s President and Senior Vice President of Brand Strategy & Emerging Media. Prior to joining 360i, she was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands. Before starting her own agency, Sarah spent ten years at Net2Phone, one of the world's first providers of VoIP technology. Sarah lives on Long Island with her husband and two children.