Sally Hogshead

Author and Speaker

Growing up with the last name Hogshead would give anyone a fascinating point of view on life.

As a student at Duke University, Sally lived with an African tribe in a goat dung hut. From there she moved to New York City to begin a career in advertising, and at age 24, became the most award-winning copywriter in the U.S. She founded her first ad agency at age 27, and her work was hung in the Smithsonian Museum of American History. The press described her as “the marketing mistress of fascination” who has “changed the face of North American advertising.”

Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage® — the first algorithm to measure personal brands. Her research includes over a million professionals in companies such as Twitter and IBM. Unlike traditional personality tests such as Myers-Briggs or StrengthsFinder, Sally’s test doesn’t measure how you see the world – but how the world sees YOU.

Based on her research with the science of fascination, Sally has published two New York Times bestsellers: “How the World Sees You” and “Fascinate.” You may have seen Sally in the national media, including NBC’s “Today” show and the New York Times. She is one of only 172 living members of the Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence.