Collectively is a pioneering influencer marketing agency connecting brands with the most creative voices on social media. The output of our work is digital word of mouth marketing and advocacy designed to build brands online and off. With 50 employees and offices in San Francisco and NY, our team is comprised of the best and brightest talent drawing from traditional editorial, digital media, strategy and social media disciplines. By combining the right technologies for measuring and managing programs with strategies informed by data, our services are best-in-class and comprehensive for any influencer marketing need.
Ryan Stern, Co-founder and CEO of Collectively
Ryan Stern spent the early part of her career as an editor working for publications like the Los Angeles Times and Architectural Digest before moving into digital and social marketing in 2007. She's since focused on the intersection of social content and advertising, leading influencer marketing and content teams at companies like Federated and Mode Media before launching Collectively in 2013. She was named Female Entrepreneur of the Year in Marketing & Advertising at the 2015 Stevie Awards, and her work for clients has been recognized with wins in the OMMA Awards, WOMMYs, Effies, Pearl Awards, and Echo Awards.
What three adjectives best describe your organization?
Collaboration, Curiosity, Excellence
If your marketing team could be on any magazine cover, what magazine would it be and what would the headline say?
Forbes. "Meet Collectively: The Modern Marketing Agency Re-Defining Brand Advertising"
Which marketing campaign of yours are you most proud of?
It’s hard to pick favorites, but if I had to pick one it would be our work with Hewlett-Packard “That Bass Tour,” which was our first award-winning campaign as an agency. It was an extraordinary accomplishment and represents truly cutting edge work for integrated influencer marketing in social media.
Present company excluded, what brand(s) do you admire the most and why?
I’m obsessed right now with ThirdLove for the work they’ve done to take one of the most worn and hated garments of all time—the bra—and revolutionized the fit, the shopping and wearing experience for women everywhere. I also love Levi’s. They’ve had a resurgence with their women’s product recently that is super exciting. They commit to social causes and conversations, innovation and sustainability, and they empower you to feel your best and do your best work in rad pair of jeans. What’s not to love?
What do you most want to achieve through your membership in WOMMA?
Exposure to the most innovative word of mouth marketing and the opportunity to learn from other leaders, thinkers, doers and disruptors.
Name a favorite online resource for word of mouth marketing (other than womma.org).
Probably the trades ... Digiday / AdAge, etc.