VP Enterprise Digital Marketing at Traveler's
John Bell leads the Enterprise Digital Marketing team putting data-driven content, digital marketing and social engagement at the heart of marketing. His team works out of the Travelers Engagement Center, a data-enabled marketing environment driving insight and creativity.
John has designed and executed campaigns to drive demand in commercial insurance as well as personal insurance including the high performing #HarnessRisk and #ThinkSafe content marketing programs. He has deployed social selling programs to enable the insurance sales channel to leverage new marketing practices to engage the connected customer.
John joined Travelers after 13 years at Ogilvy & Mather where he founded Social@Ogilvy, a global social and digital marketing practice. John drove digital and social strategy and programs for major brands including Ford, Nestlé, IBM, DuPont and more.
As a member of the WPP Digital Advisory board, John worked to bring Silicon Valley partners from Facebook to small start-ups to bear against marketers needs. Prior to Ogilvy, John served as Creative Director at Discovery.com where he built 14 Web services for Discovery brands from Animal Planet to TLC. John graduated from the University of Pennsylvania with a Bachelor of Arts. He has taught graduate courses in digital marketing and communications at Johns Hopkins University.