iCrossing Live Media Studio: On Google+

Harvey Morris All Things WOMM 0 Comments


Originally posted on The Content Lab

See Alissa live in Chicago at WOMMA's Talkable Brands Exchange on Sept. 22. She'll present Google+...What Brands Need to Know!

Key Takeaways

  • Understanding Key Google+ Features
  • Why Should Marketers Care about Google+
  • How will Google+ Affect SEO Efforts?

Watch on YouTube

Google has created more than a social media destination with Google+ – but also an opportunity for marketers to enjoy stronger synergy between search and social media.

In the video featured here, iCrossing thought leaders Tarah Feinberg, Matthew Gagen, and Alisa Leonard discuss how marketers will be able to use Google Plus to learn more about their customers with highly refined insights and then improve their search marketing campaigns.

Google Plus is not yet formally open to brands – but as Tarah Feinberg states, it’s important that marketers start learning from Google+ now.

“Understand what’s going on with this platform,” he asserts. “Everything on a personal level can be transferred to a professional level.”

This video is the first in new iCrossing thought leadership series known as iCrossing Real-Time Insights. Through Real-Time Insights, iCrossing provides advice on topical issues to help chief marketing officers build connected brands and businesses. Real-Time Insights are created by the iCrossing Live Media Studio. — David Deal, vice president of marketing, iCrossing

About Harvey Morris

Harvey is Executive Vice President at WOMMA. He is an experienced brand/digital marketing, business development and operations professional with 20+ years of P&L management for industry-leading for-profit and non-profit brands, including Social Media Week Chicago, Choose Chicago, Discover Financial Services, Questia Media, Gettyimages, American Marketing Association, Yesmail, Future Business Leaders of America and GartnerGroup. Harvey's been a featured speaker at industry events, such as Social Media Week, EyeforTravel's Online Marketing Strategies, The DMA's Email Marketing Series, IQPC's Ecommerce Strategies Conference, Internet World UK and ADWEEK Forums. In 2007, Harvey became an influencer and content creator by turning his passions for baking and writing into the Baked Chicago recipe blog. That endeavor resulted in the publishing of the "Baked Chicago's Simply Decadent Brownies" cookbook, which was Amazon's #1 top-rated chocolate, dessert-making cookbook with nearly 60,000 copies in distribution worldwide. And 100% of all proceeds from its sale goes to Harvey's two favorite charities: the Greater Chicago Food Depository and PAWS Chicago.

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