FTC Closes Investigation of Nordstrom

Harvey Morris All Things WOMM 0 Comments


The FTC conducted an investigation into the promotion of the opening of a Nordstrom Rack store. Specifically, the inquiry focused on the Tweet Up, where Nordstrom provided gifts, including a $50 Nordstrom Rack gift card, to the influencers who attended the event. The FTC was concerned whether the influencers who wrote about the event provided appropriate disclosures that they had received gifts for attending.

The FTC closed its investigation without an enforcement action, finding that Nordstrom had revised its written social media policies to address adequately the FTC’s concerns. The FTC also focused on the limited nature of the event as well as the fact that some influencers who posted content about the event actually disclosed that Nordstrom had provided them gifts at the preview.

Key Takeaway:

Disclosure and transparency are key regulatory criteria of compliance. And, effective social media policies matter.

About Harvey Morris

Harvey is Executive Vice President at WOMMA. He is an experienced brand/digital marketing, business development and operations professional with 20+ years of P&L management for industry-leading for-profit and non-profit brands, including Social Media Week Chicago, Choose Chicago, Discover Financial Services, Questia Media, Gettyimages, American Marketing Association, Yesmail, Future Business Leaders of America and GartnerGroup. Harvey's been a featured speaker at industry events, such as Social Media Week, EyeforTravel's Online Marketing Strategies, The DMA's Email Marketing Series, IQPC's Ecommerce Strategies Conference, Internet World UK and ADWEEK Forums. In 2007, Harvey became an influencer and content creator by turning his passions for baking and writing into the Baked Chicago recipe blog. That endeavor resulted in the publishing of the "Baked Chicago's Simply Decadent Brownies" cookbook, which was Amazon's #1 top-rated chocolate, dessert-making cookbook with nearly 60,000 copies in distribution worldwide. And 100% of all proceeds from its sale goes to Harvey's two favorite charities: the Greater Chicago Food Depository and PAWS Chicago.

Leave a Reply

Your email address will not be published. Required fields are marked *