Emanuel Rosen

Best Selling Author, Speaker


Emanuel Rosen is an author who's been writing about interpersonal influence for the past two decades. He’s the author of the national bestseller “The Anatomy of Buzz” (Doubleday, 2000), which was one of the first books to predict the growing importance of word of mouth. His latest book, “Absolute Value” (HarperCollins, 2014), co-authored with Stanford professor Itamar Simonson, examines consumer decision making in today’s information environment.

Emanuel was previously vice president, marketing at Niles Software, where he launched the company’s flagship product, EndNote, which spread to a large extent by word of mouth. Rosen started his career as a copywriter in Israel where he worked with clients in a wide range of industries from consumer packaged goods to financial services. For his advertising work he won the Bronze Lion from the Cannes International Advertising Festival as well as several national awards including two gold medals. Rosen has presented his work in numerous forums around the world, including the opening keynote at the first WOMMA Summit and talks at companies such as Google, Intel and Nike.

He holds an MBA from the University of San Francisco and a BA from the Open University of Israel. Emanuel’s work has been featured in the Harvard Business Review, Time, Advertising Age, and many other media, and his books are available in thirteen languages.