Ed Keller is CEO of the Keller Fay Group, an award winning word of mouth research and consulting firm. Keller has been called “one of the most recognized names in word of mouth” and the publication of his 2003 book, The Influentials, has been called the “seminal moment in the development of word of mouth.” Keller’s most recent book, The Face-to Face Book (co-authored with COO Brad Fay), was named 2013 Best Book in Marketing by the American Marketing Association. In awarding them the prize, the AMA noted, “Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today’s high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take us back to the basics but into the future of marketing with the basics.”
Keller Fay serves leading brands, agencies and media organizations, helping them to maximize the return on their marketing investment by unleashing the power of word of mouth. Among the firm’s many blue chip clients are AT&T, Coca-Cola, ESPN, CBS, Omnicom Media Group and UM. Keller Fay’s TalkTrack is the only source of ongoing research about all word of mouth, including the 90% that takes place offline. Prior to founding Keller Fay, Keller was CEO of the well-known research firm, RoperASW. In 2011 he was awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member. He is a past-president of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council and has served on the Board of Directors of Bazaarvoice (NASDAQ: BV). He is also on the Advisory Boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania. Keller speaks frequently to business audiences about word of mouth marketing and lectures at leading business schools such as Wharton, Columbia, NYU and Yale. Keller writes a regular blog for MediaBizBloggers.com and ShelleyPalmer.com, and is quoted frequently in the business press. You can follow him on Twitter: @kellerfay. Keller is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.