Dana Anderson

Senior Vice President & Chief Marketing Officer, Mondelēz International

 
Dana is redefining the future of marketing at global snacking powerhouse Mondelēz International through her wisdom, wit and will. As SVP and Chief Marketing Officer, she oversees the marketing of billion-dollar biscuits, chocolate and gum brands, including Oreo, LU, Cadbury and Trident. She leads the teams responsible for Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital.

Dana continuously pushes to create smarter more productive ways for brands and their partners to work together. She challenges ad agencies, media companies, innovation catalysts and the company’s brand marketers to be agile advocates ready to cast aside convention, reinvent categories and fearlessly engage with consumers in new ways.

Dana was named to the SVP and CMO position in September 2014. She was appointed to her previous position of SVP Marketing Communication and Strategy when Mondelēz International was created in 2012, having held the same role at Kraft Foods since 2009. Before Kraft Foods, Dana had a successful career at some of Chicago’s leading ad agencies.

Ad Age calls Dana one of the “100 Most Influential Women in Advertising” and she’s also on the Forbes list of Top 50 CMOs. In 2015, Dana was named Advertising Women of New York’s “Woman of the Year” and, in 2014, she was recognized as the Ad Club of New York’s “Advertising Person of the Year”.

Fast Company, The Wall St. Journal, Advertising Age and Adweek all look to Dana for her innovative perspectives on everything from evolving client/agency relationships to new marketing ecosystems. She is also a gifted speaker and passionate teacher, sought out by the Cannes Festival of Creativity, the ANA, the 4As, Twitter and Facebook.

Dana is on the board of the Assn. of National Advertisers, Off The Street Club and is a member of The Chicago Network.