The Unmetric Brand Report: Social Media Campaigns We Love (June 2017)

Stephanie Bankhead All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric looking back at engaging social media campaigns. Brands faced no dearth of content opportunities in May. While some won applause with their content around holidays such as Mother’s Day, Cinco de Mayo and Memorial Day, others stole the show with their innovative strategies. Here is a roundup of how brands stole …

TALK Tour Austin 2017 Event Recap – Does Your Influencer Marketing Measure Up?

Kara Mac Corkindale All Things WOMM 0 Comments

Team Lithium is proud to be the 2017 WOMMA TALK Tour Supporting Sponsor and excited to be in attendance at the Austin event, but more importantly we experienced first-hand the value in discussing the trends and learnings with a diverse group of marketers looking for similar results.  Influencer Marketing is oftentimes underutilized form of engagement, and perhaps that’s because it’s …

WOMMA TALK Influence Chicago 2017

Team WOMMA All Things WOMM 0 Comments

June 14, 2017 | 8:30 AM – 12:00 PM | Chicago, IL | Register Now Join 100 of your peers in downtown Chicago for a half-day networking and educational event. This event will cover the social media marketing campaign leading up to the failed Fyre Festival and if the influencers or the festival planners are really to blame. Our diverse …

Announcement: WOMMA Leadership Transition

Team WOMMA All Things WOMM 0 Comments

Dear WOMMA community, We wanted to take a moment and share that a planned leadership transition at WOMMA has taken effect. Several months ago, Harvey Morris came to the board and asked us to put together a transition plan as he wished to focus more on his personal life and well-being. He has been a tremendous leader for the organization …

New Member Spotlight: SOME Center for Employment Training

Team WOMMA All Things WOMM 0 Comments

SOME (So Others Might Eat) is an interfaith, community-based organization based in Washington D.C. that exists to help the poor and homeless. SOME Center for Employment Training (CET) is the District’s most comprehensive job training program for poor and homeless adults. We recently spoke with with Emily Price, Director of CET, and Maria James, Marketing & Communications Coordinator. Can you tell us …

WOMMA Response to Fyre Festival Disclosures

Stephanie Bankhead All Things WOMM 0 Comments

Important Message from Spike Jones, WOMMA Board Chair Greetings WOMMA Family, You have undoubtedly read and heard about the recent debacle that is the Fyre Festival. The wake of destruction is a wide one. And while we watch the aftermath playout on social media, in the press and in court, I wanted to touch base on a couple of things …

The Unmetric Brand Report (Vol.5)

Unmetric All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric looking back at engaging social media campaigns. Keeping up with what is going on in the social media sphere is no easy task. There’s a new topic or a fad that crops up every hour of every day. While some trending topics and events like April Fool’s Day are easy game …

New Member Spotlight: Influenster

Team WOMMA All Things WOMM 0 Comments

  About Influenster Influenster is a product discovery and reviews platform that helps more than 3 million socially savvy consumers find and test new products as well as get advice to making better shopping decisions. With over 14 million reviews on our platform (99% of them not generated from product trials), consumers use Influenster to explore the latest products, gain …