2017 WOMMA Driving Engagement Award Submissions are Now Open!

Team WOMMA All Things WOMM 0 Comments

Calling all auto manufacturers and agencies who work on automotive brands! WOMMA, in partnership with the Chicago Auto Show, wants to see your best social medial campaigns from this year. In its fifth consecutive year, we are excited to announce that submissions for the 2017 WOMMA “Driving Engagement” Award is officially open. We are honoring the automotive brands and agencies …

Every Brand Has a Story to Tell

IZEA All Things WOMM 0 Comments

What is your brands story? Not sure? If your target audience were to think about your brand, what imagery or message would come to mind? Oh – algorithms and search saturation have killed your engagements? My friend you are not alone. Traditional marketing is a thing of the past and being on social isn’t good enough anymore. Sponsored Social, or …

Preview of 2017 WOMMA Events & Programs

Team WOMMA All Things WOMM 0 Comments

It’s the end of the year and planning for 2017 has begun. As you finalize your 2017 budgets and calendar, the WOMMA team thought it would be helpful to give you an at-a-glance view of key networking events and learning opportunities that you won’t want miss. These are just a few of the great events and initiatives that we’re bringing …

Review, Preview

Deborah Holland All Things WOMM 0 Comments

As the year draws to a close, here’s a look back at some of the Significant Accomplishments of your organization over the past year and a preview of what’s on the horizon. 2016 was a pivotal year in which we concentrated on increasing member engagement, aligned our content and programming around WOMMA’s 3 content pillars – Influencer & Advocacy Marketing, …

Watchdogs may be watching you

The Watchdogs May Be Watching You!

Linda Goldstein All Things WOMM 0 Comments

As we prepare to ring in the new year, it may be a good time for brand marketers, agencies and other social influencer networks to take a fresh look at their policies and procedures for engaging social influencers. The FTC has made clear through its recent enforcement actions against Machinima, Lord & Taylor and Warner Bros. that marketers and their …

How to Effectively Leverage the Power of Mom Influencers

Veritas All Things WOMM 0 Comments

From Mom influencers to Moms being influenced, Moms rule the online world today and are paramount in driving brand preference. Moms still make over 85% of household purchase decisions and are more mobile and tech savvy than ever. They also spend more time online than any other group – talking, listening and acting as advocates for other Moms, including when …

The Unmetric WOMMA Member Brand Report: 10 Social Media Campaigns We Love (Part 1)

Unmetric All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric featuring social media campaigns of WOMMA members. Brands have had a pretty hectic week on social media with Thanksgiving, Black Friday and Cyber Monday. We took a quick look at some of the content from WOMMA members that won a lot of engagement on Facebook, Twitter and Instagram. Here’s a list …

The Social Marketers Axis of Evil (Part 1): Distraction

Shawn Miller All Things WOMM 1 Comment

This is a three part guest post by Shawn M. Miller, CXO at Smync and Author of The New Face of Your Brand: Social Brand Advocacy grows Business with Customer Community and Co-Created Marketing. Imagine standing on one of the striped lines on the 405 freeway in Los Angeles at 5 o’clock in the afternoon as thousands upon thousands of …

Data Data Everywhere

Connor Gallic All Things WOMM 0 Comments

When you think of influencer marketing, you probably think in terms of how many followers an influencer has, how many likes they get on a post, or how many views they get on their videos. This is the type of data that helps marketers choose what influencers they are going to work with. And there is also the question of, …