Last night at WOMM-U, Gary Spangler from DuPont hosted a conversation for brand marketers learning to better navigate the social media waters. John Andrews, Wal-Mart’s Sr. Manager of Emerging Media, led a brands-to-brands conversation about lessons Wal-Mart has learned from its social media endeavors.
Suzy Welch, business writer, has an intriguing way to quickly analyze the consequences of decisions. When faced with making difficult choices, Suzy will 10-10-10 it. Meaning, she will take a few moments to consider the consequences of a decision that may occur in the next 10 minutes, 10 months, and 10 years.
Suzy’s 10-10-10 model is a simple (and smart) way to analyze immediate, short-term, and long-term consequences of a decision.
Not that any of us should be surprised, but “Recommendations by Friends” tops the list of most trusted information sources as measured by eMarketer.
However, the disparity in the trustiness of “Recommendations by Friends” as compared to other forms of media from Western European and Asia Pacific countries may surprise us.
I recently listened in on a WOMMA Webinar with Dr. Walter Carl, founder and chief research officer at ChatThreads Corp. Walter is a faculty member at Northeastern University and serves as chair of WOMMA’s Measurement & Research Council.
Yep, I’m putting my marketing where my mouth is as WOMMA’s in-house evangelist for all things word-of-mouth (WOM).
In this role, I will help WOMMA better communicate with its members and non-members to promote the discipline of Word-of-Mouth Marketing.