The Watchdogs May Be Watching You!

Linda Goldstein All Things WOMM 0 Comments

As we prepare to ring in the new year, it may be a good time for brand marketers, agencies and other social influencer networks to take a fresh look at their policies and procedures for engaging social influencers. The FTC has made clear through its recent enforcement actions against Machinima, Lord & Taylor and Warner Bros. that marketers and their …

The Unmetric Members Only Report: 10 Social Media Campaigns We Love (Part 1)

Unmetric All Things WOMM 0 Comments

This is a sponsored nine-part content series from Unmetric featuring social media campaigns of WOMMA members. Brands have had a pretty hectic week on social media with Thanksgiving, Black Friday and Cyber Monday. We took a quick look at some of the content from WOMMA members that won a lot of engagement on Facebook, Twitter and Instagram. Here’s a list …


Data Data Everywhere

Connor Gallic All Things WOMM 0 Comments

When you think of influencer marketing, you probably think in terms of how many followers an influencer has, how many likes they get on a post, or how many views they get on their videos. This is the type of data that helps marketers choose what influencers they are going to work with. And there is also the question of, …

Meet the Newly Elected 2017 WOMMA Board of Directors

Harvey Morris All Things WOMM 0 Comments

WOMMA is proud to introduce the latest additions to our Board of Directors! The individuals were elected by our membership because of their involvement in the WOMMA community and overall dedication to the growth and preservation of the organization. The newly elected Board of Directors members for 2017 include Liz Caradonna, Elly Deutch, Danica Kombol, Leslie Marshall and Devon Wijesinghe. Congrats! …


WOMMY Awards and WOMM Hall of Fame: The Importance of Celebrating Successes

Deborah Holland All Things WOMM 0 Comments

Anticipation is building for the upcoming WOMM Hall of Fame and WOMMY Awards. This gala red carpet event will be held at Morningstar’s state-of-the-art theater in Chicago on Tuesday, November 15, 2016. It’s important to celebrate the best and brightest in word of mouth marketing to set an example of what can be achieved, to inspire others, and to thank …

Insightpool Master Influencer Marketing

Master Influencer Marketing With the Right Approach

Insightpool All Things WOMM 0 Comments

With Google reporting a 5000% increase in searches, Influencer Marketing has exploded in popularity – and it’s here to stay. With that popularity, though, there’s been a concurrent rise in misconceptions about what exactly it is. And with so many conflicting messages about the ‘right way’ to engage social audiences, you might feel like Influencer Marketing is impossible to master. …


WOMMA Peer-to-Peer Councils: Making an Impact on the Industry

Team WOMMA All Things WOMM 0 Comments

WOMMA’s peer-to-peer councils uphold the three pillars of WOMM by creating guidelines, tools, and educational and networking opportunities for ethical and high-standard practices by our members and wider community of marketers. Councils are open to all members, and meet monthly during lively calls that include project updates and hot-topic conversations. Council projects will not only elevate the expertise and thought leadership …

WOMMA Announces 2016 Hall of Fame Inductees, WOMMY Awards Finalists

Harvey Morris All Things WOMM 0 Comments

  The Word of Mouth Marketing Association (WOMMA) is proud to induct Mondeléz International’s Dana Anderson, 360i’s Sarah Hofstetter and noted author/speaker Emanuel Rosen into the Word of Mouth Marketing Hall of Fame. “We are delighted to recognize these three new inductees for their significant, positive and life-long achievements benefitting the word of mouth marketing industry,” said Deborah Holland, Executive …


Member Spotlight: Morningstar on Building Trust and Innovation

Team WOMMA All Things WOMM 0 Comments

The 2016 WOMMY Awards will be held on November 15, honoring  the year’s most innovative word of mouth and social media marketing campaigns. And some of our industry’s best and brightest will cross the stage as they are inducted into the WOMM Hall of Fame. It makes perfect sense that all of this will take place inside Morningstar’s dazzling auditorium because our …

#TALKethics: Compliance is not as Complicated as You Think

Danica Kombol All Things WOMM 0 Comments

The discussion – and concern – about disclosure in influencer and native advertising has never been more pertinent than it is today. The very issue graced a recent front page of the New York Times, asking, “Endorsed on Instagram by a Kardashian, is it Love or Just an Ad?” The article clearly outlined how celebrity influencers like the Kardashians have a penchant for sharing …