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WOMMA Code of Ethics and Standards of Conduct: 2016 Updates

Lindsay Blane All Things WOMM 0 Comments

WOMMA’s Code of Ethics is a cornerstone of the principles on which WOMMA was built. As part of its ethics evaluation process, WOMMA established the Living Ethics Review as the method to update the Code of Ethics. The Ethics and Legal Council has been working on the 2016 update to the Code, which reflects the following improvements. Updated Core Values …

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Join Team WOMMA: Two Open Positions Announced

Harvey Morris All Things WOMM 0 Comments

The Word of Mouth Marketing Association (WOMMA) is looking to expand its team with these two positions: Director/Manager of Engagement (download job description here) Development Manager (based in the NYC area) (download job description here) WOMMA is building a virtual team that thrives in an open and collaborative work environment. We empower people, giving the support and autonomy needed to …


FTC Compliance and Disclosures: How to Keep it Real

Jennifer Bateh All Things WOMM 0 Comments

I’m a professional in the influencer marketing industry. I’ve read countless blog posts and I can spot a sponsored post without proper disclosures from a mile away. As a reader, it’s annoying, and as a professional in the industry, I know it makes the rest of us look bad (even more annoying). CLEVER’s own Founder and President, Stefania Pomponi, recently …

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The WOMMA Code of Ethics – It’s What Sets Us Apart

Deborah Holland All Things WOMM 0 Comments

Recently there’s been talk of a survey in which one in four influencers reported they’ve been asked by a brand on at least one occasion not to disclose they were compensated.  Surely those brands weren’t WOMMA members. WOMMA members know that disclosure and transparency are critical to building and maintaining consumer trust. WOMMA members agree to follow our Code of …

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New Member Spotlight: Say Hello to Sprinklr

Jessica Ashley All Things WOMM 0 Comments

Sprinklr’s enterprise technology platform to help large brands create, manage and optimize social experiences. Working with more than a thousand brands to navigate 20 or more social channels and websites requires a lot of heavy lifting. Their 1,100 employees based out of ten countries are not only executing services, they’re creating whitepapers and case studies, leading trainings and global events. Jeremy …

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Did Instagram Stories Kill Snapchat for Influencers?

Jessica Ashley All Things WOMM 1 Comment

With more daily users than Twitter, Snapchat has pushed its way on to the screens and strategies of influencers and marketers as quick as a food blogger (or celebrity or third grader) can vomit rainbows. Twitter’s CEO Jack Dorsey acknowledged that the new kid on the social scene is “very modern” and said that his team is addressing how alienating …

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Call for Speakers: Bring Your Expertise to a WOMMA Event

Jessica Ashley All Things WOMM 0 Comments

Let’s get together, shall we? The results of your firm’s latest research, a case study you can’t wait to share, insights from a campaign that set the internet on fire — we think the expertise and insights you have to offer will pair perfectly with the dynamic events WOMMA hosts around the country. WOMMA is seeking thought leaders and talented industry …

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Council Insider: Meet Our Newest Members!

Jessica Ashley All Things WOMM 0 Comments

Want to get the most out of your WOMMA membership? One of the strongest ways WOMMA brings value to its members is assembling leadership and expertise-sharing through our peer-to-peer councils. Because WOMMA opportunities are open to every employee of member organizations, we welcome all professional levels and professionals from diverse teams to join us in initiatives we know will elevate our Association, your …

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Secrets of Winning the WOMMYs: What the Judges Want to See

Jessica Ashley All Things WOMM 0 Comments

When Geno Church was a WOMMY Awards judge, he was looking for more than metrics and the how-tos of a campaign. He was seeking something deeper, inspirational and exciting than the details of the labor that went into executing the project. “I want to be inspired,” he said of reading through submissions of high-caliber campaigns. With every lead paragraph, he was hoping …

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WOMMA Code of Ethics and Standards of Conduct: Industry-Wide Call for Comments

Anthony DiResta All Things WOMM 0 Comments

Open Comment Period from July 15 – August 15 The WOMMA Code of Ethics is a cornerstone of the principles that built this organization. WOMMA is very proud that the FTC recognized in its 2015 guide, with several specific references, the authority and integrity of the overall WOMMA Code. As part of its annual ethics evaluation process, WOMMA established the Living Ethics …