WOMMA Peer-to-Peer Councils: Making an Impact on the Industry

Team WOMMA All Things WOMM 0 Comments

WOMMA’s peer-to-peer councils uphold the three pillars of WOMM by creating guidelines, tools, and educational and networking opportunities for ethical and high-standard practices by our members and wider community of marketers. Councils are open to all members, and meet monthly during lively calls that include project updates and hot-topic conversations. Council projects will not only elevate the expertise and thought leadership …

WOMMA Announces 2016 Hall of Fame Inductees, WOMMY Awards Finalists

Harvey Morris All Things WOMM 0 Comments

  The Word of Mouth Marketing Association (WOMMA) is proud to induct Mondeléz International’s Dana Anderson, 360i’s Sarah Hofstetter and noted author/speaker Emanuel Rosen into the Word of Mouth Marketing Hall of Fame. “We are delighted to recognize these three new inductees for their significant, positive and life-long achievements benefitting the word of mouth marketing industry,” said Deborah Holland, Executive …


Member Spotlight: Morningstar on Building Trust and Innovation

Team WOMMA All Things WOMM 0 Comments

The 2016 WOMMY Awards will be held on November 15, honoring  the year’s most innovative word of mouth and social media marketing campaigns. And some of our industry’s best and brightest will cross the stage as they are inducted into the WOMM Hall of Fame. It makes perfect sense that all of this will take place inside Morningstar’s dazzling auditorium because our …

#TALKethics: Compliance is not as Complicated as You Think

Danica Kombol All Things WOMM 0 Comments

The discussion – and concern – about disclosure in influencer and native advertising has never been more pertinent than it is today. The very issue graced a recent front page of the New York Times, asking, “Endorsed on Instagram by a Kardashian, is it Love or Just an Ad?” The article clearly outlined how celebrity influencers like the Kardashians have a penchant for sharing …

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3 Tools that will Shape the Future of WOMM

Deborah Holland All Things WOMM 0 Comments

WOMMA’s peer-to-peer networking councils are currently developing three tools that will shape the conversation and establish best practices for influencer, advocacy, and social media marketing. Here’s a sneak preview of what’s in store for the future. Over the past few months the WOMMA Councils have been working on helpful tools and guides for word of mouth marketers. 1. The Ethics & …

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WOMMA Code of Ethics and Standards of Conduct: 2016 Updates

Lindsay Blane All Things WOMM 0 Comments

WOMMA’s Code of Ethics is a cornerstone of the principles on which WOMMA was built. As part of its ethics evaluation process, WOMMA established the Living Ethics Review as the method to update the Code of Ethics. The Ethics and Legal Council has been working on the 2016 update to the Code, which reflects the following improvements. Updated Core Values …

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Join Team WOMMA: Two Open Positions Announced

Harvey Morris All Things WOMM 0 Comments

The Word of Mouth Marketing Association (WOMMA) is looking to expand its team with these two positions: Director/Manager of Engagement (download job description here) Development Manager (based in the NYC area) (download job description here) WOMMA is building a virtual team that thrives in an open and collaborative work environment. We empower people, giving the support and autonomy needed to …


FTC Compliance and Disclosures: How to Keep it Real

Jennifer Bateh All Things WOMM 1 Comment

I’m a professional in the influencer marketing industry. I’ve read countless blog posts and I can spot a sponsored post without proper disclosures from a mile away. As a reader, it’s annoying, and as a professional in the industry, I know it makes the rest of us look bad (even more annoying). CLEVER’s own Founder and President, Stefania Pomponi, recently …

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The WOMMA Code of Ethics – It’s What Sets Us Apart

Deborah Holland All Things WOMM 0 Comments

Recently there’s been talk of a survey in which one in four influencers reported they’ve been asked by a brand on at least one occasion not to disclose they were compensated.  Surely those brands weren’t WOMMA members. WOMMA members know that disclosure and transparency are critical to building and maintaining consumer trust. WOMMA members agree to follow our Code of …