WOMMA, a division of the ANA (Association of National Advertisers) is dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education, professional development, networking opportunities, and knowledge sharing with top industry marketers.

WOMMA’s vision is to grow appreciation for the practice of word of mouth marketing and its value while remaining the leading industry resource. We will achieve this through focus on 5 key areas:

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    Education/ Training

    We are providing a robust educational program to reach more marketers than ever before via social, on-demand classes, and new, live events.

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    Member Growth & Engagement

    We are reaching out to more verticals and providing more opportunities for you to get involved in our community.

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    Global Reach

    We are committed to bringing you the latest marketing techniques and case studies from around the globe.

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    Public Advocacy of WOMM

    We’re working with government agencies, leading publications and news outlets to serve as a resource for WOMM and Social Media.

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    Demonstration of Value

    We know WOMM is the most effective form of advertising, but what is the true value of WOMM? We are leading the industry with a groundbreaking study to find out!

WOMMA Bylaws

To access WOMMA's official bylaws, please visit this link.

Commitment to Diversity, Equity, and Inclusion

WOMMA is committed to the values of diversity, equity, and inclusion. We recognize that differences in age, religion, race/color/national origin, sex/gender, sexual orientation, gender identity, physical ability, ethnicity, thinking style and life background add richness to our culture, foster innovation and fuel success.

We will strive to prioritize diversity, equity and inclusion in all aspects of our organization, including (but not limited to):

  • recruiting a diverse board, councils and staff;
  • fostering collaboration among board and staff to achieve this goal;
  • engaging with diverse constituencies;
  • seeking diverse candidates for content development and programming; and
  • identifying and working with diverse vendors, contractors, and consultants.

Achieving diversity, equity, and inclusion is a continuous process which we believe will enhance our mission to serve the needs and to promote and maintain the professional standards of the practice of word of mouth marketing, the word of mouth marketing industry, and those professionals that work in it.