CONGRATULATIONS TO THE 2017 WOMMY AWARD WINNERS


GRAND WOMMY Award
[Best overall entry from among the gold WOMMY Award winners in each of the nine individual categories]

Brand: U by Kotex® brand / Kimberly-Clark
Campaign: Power to the Period
Agency: Organic, Inc.

Advocacy Award
[Best employee, brand or customer advocacy marketing program]

Gold Winner
Brand: Kagawa Prefecture
Campaign: TRY! Noodle Cradle
Agency: Dentsu, Inc.

Silver Winner
Brand: Lightseekers Awakening
Campaign: Lightseekers' Fans Help Illuminate Its Kickstarter Campaign
Agency: Rise Interactive

Cause Marketing Award
[Best use of WOMM to promote a social cause]

Gold Winner
Brand: U by Kotex® brand / Kimberly-Clark
Campaign: Power to the Period
Agency: Organic, Inc.

Silver Winner
Brand: Whirlpool Corporation
Campaign: Care Counts
Agencies/Partners: DigitasLBI Chicago

Bronze Winner
Brand: Green Ribbon Committee Project
Campaign: Second Life Toys
Agency: Dentsu, Inc.

Influencer Award
[Most effective/creative use of an influencer marketing program]

Gold Winner
Brand: Sephora Collection
Campaign: Beauty Uncomplicated
Agency: Collectively

Silver Winner
Brand: UP TV
Campaign: #GilmoreTheMerrier
Agency: Everywhere Agency

Bronze Winner
Brand: eos
Campaign: eos Arrives in Mexico
Agency: Another Company

Introduction Award
[Best introduction of a new product or service]

Gold Winner
Brand: Goodroom
Campaign: Break-Up Insurance
Agency: Dentsu, Inc.

Silver Winner
Brand: Singapore Tourism Board
Campaign: Lyft of a Lifetime
Agency: 1000heads

Bronze Winner
Brand: Mitsubishi Motors North America, Inc.
Campaign: Kids Talk Safety
Agency: Omelet

Momentum Award
[Best program for an existing product or service]

Gold Winner
Brand: Toyota Prius
Campaign: TASTE DRIVING
Agencies: Dentsu, Inc.

Silver Winner
Brand: Eagle Brand
Campaign: The Uncookie Exchange
Agency: Marcus Thomas

Bronze Winner
Brand: Old Navy
Campaign: 50 Styles, 50 States
Agency: Collectively

Research Award
[Most effective integration of research into WOMM]

Gold Winner
Campaign: How WOM Conversations Explain the Trump Victory
Agency: Engagement Labs

Silver Winner
Campaign: Social Media: Tip of an Iceberg that Does Not Predict What Lies Beneath
Agency: Engagement Labs

Engagement Award
[Best customer engagement program]

Gold Winner
Brand: The American Chemistry Council
Campaign: Plastics Make it Possible
Agency: Ogilvy

Silver Winner
Brand: Miller Lite
Campaign: Summer Kickback
Agency: DigitasLBi Chicago

Bronze Winner
Brand: Toyota Prius
Campaign: TASTE DRIVING
Agency: Dentsu, Inc.

Technology Implementation Award
[Best technology implementation for identifying, targeting, engaging or tracking influencers]

Gold Winner
Brand: Glico
Campaign: GLICODE
Agency: Dentsu, Inc.

Silver Winner
Brand: uno
Campaign: uno SOCIAL BARBER
Agency: Dentsu, Inc.

Bronze Winner
Brand: McDonald's
Campaign: ESCUCHA®: A Hispanic Digital Brand Newsroom
Agency: BODEN

Integration Award
[Best integration of offline and online WOMM for identifying and engaging influencers]

Gold Winner
Brand: Seven Daughters Wine
Campaign: Making a Splash With Millennial Wine Drinkers
Agency: Schafer Condon Carter

Silver Winner
Brand: Royal Philips
Campaign: EuroPride 2016 - Life is better when #youareyou
Agency: Ogilvy & Mather Amsterdam

Bronze Winner
Brand: Toyota Prius
Campaign: TASTE DRIVING
Agency: Dentsu, Inc.