CONGRATULATIONS TO THE 2016 WOMMY AWARD WINNERS


2016 Awards Sponsor

GRAND WOMMY Award
[Best overall entry from among the gold WOMMY Award winners in each of the nine individual categories]

Brand: Microsoft
Campaign: Make What's Next
Agency: m:united//McCann

Advocacy Award
[Best employee, brand or customer advocacy marketing program]

Gold Winner
Brand: GoPro
Campaign: Inspiring Our Global GoPro Family to Live a Bigger Life
Agency: 1000heads

Silver Winner
Brand: VISIT FLORIDA®
Campaign: Empowering the Army of Advocates in Your Own Backyard
Agency: SPARK

Bronze Winner
Brand: Hewlett Packard Enterprise
Campaign: How Our Community of Advocates Grew by 5,000%
Agency: Influitive

Cause Marketing Award
[Best use of WOMM to promote a social cause]

Gold Winner
Brand: General Mills Honey Nut Cheerios®
Campaign: Bring Back the Bees
Agency: Veritas Communications

Silver Winner
Brand: Eating Recovery Center
Campaign: Eating Recovery Day: Raise Awareness. Remove Stigma. Inspire Hope.
Agencies/Partners: Krupp Kommunications, Wellspring Communications, Converseon & IZEA

Bronze Winner
Brand: The Horizons Foundation
Campaign: Fueling the LGBTQ Movement with National Give Out Day
Agency: CLEVER

Influencer Award
[Most effective/creative use of an influencer marketing program]

Gold Winner
Brand: U by Kotex® brand / Kimberly-Clark
Campaign: The Period Projects
Agency: Organic, Inc.

Silver Winner
Brand: HP®
Campaign: HP® Meghan Trainor #BendTheRules
Agency: Collectively

Bronze Winner
Brand: Glenmorangie
Campaign: Not Your Typical Single Malt Scotch Whisky
Agency: Ogilvy Washington

Introduction Award
[Best introduction of a new product or service]

Gold Winner
Brand: Kraft Macaroni & Cheese
Campaign: Blind Taste Test
Agency: CP+B

Silver Winner
Brand: Shinee
Campaign: Meowsic Video
Agency: Dentsu, Inc.

Bronze Winner
Brand: LuLuLun
Campaign: I'm Only 50!
Agencies: Dentsu, Inc. and Dentsu Public Relations Inc.

Momentum Award
[Best program for an existing product or service]

Gold Winner
Brand: Intuit QuickBooks
Campaign: Intuit QuickBooks® Small Business Big Game
Agencies: RPA & Access

Silver Winner
Brand: Cheerios
Campaign: Life of Dad and the #CheerioChallenge
Agency: Life of Dad

Bronze Winner
Brand: New York Lottery
Campaign: Is This You?
Agency: McCann New York

Research Award
[Most effective integration of research into WOMM]

Gold Winner
Brand: GoPro
Campaign: How Social Data Transformed GoPro's Marketing Strategy
Agency: 1000heads

Silver Winner
Brand: Nestlé® Lean Cuisine
Campaign: #WeighThis
Agency: 360i

Bronze Winner
Brand: Hulu
Campaign: Data Storytelling for Seinfeld

Engagement Award
[Best customer engagement program]

Gold Winner
Brand: Microsoft
Campaign: Make What's Next
Agency: m:united//McCann

Silver Winner
Brand: Kobayashi City
Campaign: French-Sounding Japanese
Agency: Dentsu, Inc.

Bronze Winner
Brand: U by Kotex® brand / Kimberly-Clark
Campaign: The Period Projects
Agency: Organic, Inc.

Technology Implementation Award
[Best technology implementation for identifying, targeting, engaging or tracking influencers]

Gold Winner
Brand: Lotte's ACUO
Campaign: Mr. Sniff
Agency: Dentsu, Inc.

Silver Winner
Brand: WhiteWave Foods
Campaign: WhiteWave Foods Case Study
Agency: TapInfluence

Bronze Winner
Brand: Mozilla Firefox
Campaign: Connecting Content to KPIs
Agency: Ogilvy Washington

Integration Award
[Best integration of offline and online WOMM for identifying and engaging influencers]

Gold Winner
Brand: U by Kotex® brand / Kimberly-Clark
Campaign: The Period Projects
Agency: Organic, Inc.

Silver Winner
Brand: Intuit
Campaign: Intuit QuickBooks® Small Business Big Game
Agency: RPA & Access

Bronze Winner
Brand: Eating Recovery Center
Campaign: Eating Recovery Day: Raise Awareness. Remove Stigma. Inspire Hope.
Agencies/Partners: Krupp Kommunications, Wellspring Communications, Converseon & IZEA