CONGRATULATIONS TO THE 2015 WINNERS


Look back at an impressive roster of winners from the 10th Annual WOMMY Awards!

The WOMMYs are the premier industry award for word of mouth and social media marketing.

The 2015 WOMMYs were presented at WOMMA Summit in Miami Beach.

Interested in this year's WOMMY Awards? Click here.

Introduction Award
[Best introduction of a new product or service]

Gold Winner
Brand: Philips India
Campaign: Bladey Confessions

Silver Winner
Brand: NCFL
Campaign: Toyota Family Trails
Agency: Brains on Fire

Bronze Winner
Brand: Honda
Campaign: HR-V "Selfie"
Agency: RPA

Momentum Award
[Best program for an existing product or service]

Gold Winner
Brand: Swisspers
Campaign: Practice Safe Sleep
Agency: Marcus Thomas LLC

Silver Winner
Brand: Dole Japan, Inc.
Campaign: DOLE: The "Wearable_Banana"
Agencies: Dentsu Y&R and Dentsu Public Relations

Bronze Winner
Brand: Motorola
Campaign: #MotoSelfieStick
Agencies: Razorfish/DigitasLBi

Engagement Award
[Best customer engagement program]

Gold Winner
Brand: Whirlpool
Campaign: Every Day, Care
Partners: DigitasLBi & Crowdtap

Silver Winner
Brand: HBO Game of Thrones
Campaign: #CatchDrogon
Agency: 360i

Bronze Winner
Brand: Dole Japan, Inc.
Campaign: DOLE: The "Wearable_Banana"
Agencies: Dentsu Y&R and Dentsu Public Relations

Cause Marketing Award
[Best use of word of mouth to promote a social cause]

Gold Winner
Brand: PEDIGREE®
Campaign: See what good food can do™
Agency: Weber Shandwick

Silver Winner
Brand: Mission Australia
Campaign: #NoticeUS
Agency: Isentia Two Social

Bronze Winner
Brand: 100 Good Deeds
Campaign: #DeedADay
Agency: Everywhere Agency

Research Award
[Most effective integration of research into word of mouth marketing]

Gold Winner
Brand: New Orleans Tourism Marketing
Campaign: Follow Your NOLA
Agency: 360i

Silver Winner
Brand: IZEA
Campaign: The State of Sponsored Social

Technology Implementation Award
[Best technology implementation for identifying and engaging influencers]

Gold Winner
Brand: GameStop
Campaign: The Witcher 3 In The Wild Digital Hunt
Agency: The Marketing Arm

Silver Winner
Brand: Audi
Campaign: Audi Redefines Second Screen TV with "Pretty Little Liars" & Snapchat
Agency: Huge

Bronze Winner
Brand: Dole Japan, Inc.
Campaign: DOLE: The "Wearable_Banana"
Agencies: Dentsu Y&R and Dentsu Public Relations

Influencer Award
[Most effective/creative use of an influencer marketing program]

Gold Winner
Brand: Kimberly-Clark's U by Kotex Brand
Campaign: SAVE the UNDIES
Agency: Marina Maher Communications

Silver Winner
Brand: Gwynnie Bee
Campaign: Campaign: Browse. Explore. Exchange.
Partner: Reelio

Bronze Winner
Brand: Coca-Cola
Campaign: #ShareItForward at Walmart
Partner: Collective Bias

Integration Award
[Best integration of offline and online word of mouth marketing for identifying and engaging influencers]

Gold Winner
Brand: Philips India
Campaign: Bladey Confessions

Silver Winner
Brand: Philips Benelux
Campaign: Dutch Masters of Light
Agency: Ogilvy & Mather Amsterdam

Bronze Winner
Brand: Motorola
Campaign: Moto 360 Design Face-Off Community Challenge
Agency: Razorfish