ANA Aquires WOMMA
On January 1, 2018, the ANA acquired the Word of Mouth Marketing Association (WOMMA). This acquisition deepens ANA’s capabilities in word-of-mouth and social media marketing to better serve all facets of the marketing community and fuel ANA's unwavering purpose to drive growth for individual marketers, their brands, and our industry. WOMMA members in good standing are now Associate members of the ANA and may access ANA’s latest insights, resources, and events.
WOMMA University videos, which summarize the current FTC laws for disclosure when engaging influencers, common missteps, and how to best avoid them, are now complimentary for WOMMA and ANA members. If you have any questions about taking advantage of this resource or other ANA memberships benefits, please contact Michael Pryzbylski at firstname.lastname@example.org.