Latest Updates: WOMMA Ad RSS

• Upcoming WOM Wednesday Teleconferences!
  
  

  WOMMA Editor 12:30 pm on December 2, 2008 | Comments Off Comments Permalink
  Tags: WOMMA Ad

  Upcoming Calls: Open to the Public 

  Free for members | $60 non-members
  December 3: Finding Passion Points & Creating a Sustainable Social Interaction Model
  In this lively, interactive session, Chase McMichael of WOMMA member UNBOUND Technologies and John De Marchi of WOMMA member Saavn Interactive Media discuss how advertising agencies and brand marketers are benefiting by developing a detailed social graph of a brand’s targeted audience in preparation for a social media marketing campaign. These social graphs provide key demographic information, as well as an in-depth understanding of common interests and affinities. In addition, they identify those people that are most socially-connected to the target community and have potential influence on their purchasing decisions. Also, will discuss the latest technologies developed to create these detailed social graphs and the importance of widgets…
  Click here for the full preview and to sign up.
  January 14: Finding Passion Points & Creating a Sustainable Social Interaction Model
  Winner of WOMMA’s 2008 Best Demonstration of ROI award, Matchstick will present their research paper on how a word of mouth marketing program strategically focused on creating online word of mouth offers scalability and ROI five times greater than a program focused strictly on generating offline word of mouth.


  Click here for more information and to sign up.

  

  

   

• Upcoming WOM Wednesday Teleconferences!
  
  

  WOMMA Editor 12:29 pm on December 1, 2008 | Comments Off Comments Permalink
  Tags: WOMMA Ad

  Upcoming Calls: Open to the Public
  Free for members | $60 non-members
  December 3: Finding Passion Points & Creating a Sustainable Social Interaction Model
  In this lively, interactive session, Chase and John discuss how advertising agencies and brand marketers are benefiting by developing a detailed social graph of a brand’s targeted audience in preparation for a social media marketing campaign. These social graphs provide key demographic information, as well as an in-depth understanding of common interests and affinities. In addition, they identify those people that are most socially-connected to the target community and have potential influence on their purchasing decisions. Also, will discuss the latest technologies developed to create these detailed social graphs and the importance of widgets…
  Click here for the full preview and to sign up.
  January 14: Finding Passion Points & Creating a Sustainable Social Interaction Model
  Winner of WOMMA’s 2008 Best Demonstration of ROI award, Matchstick will present their research paper on how a word of mouth marketing program strategically focused on creating online word of mouth offers scalability and ROI five times greater than a program focused strictly on generating offline word of mouth.
  
  Click here for more information and to sign up.

  

  

   

• Download WOMMA Research Symposium and Marketing Summit Presentations
  
  

  WOMMA Editor 1:53 pm on November 21, 2008 | Comments Off Comments Permalink
  Tags: WOMMA Ad

  WOMMA just finished up a great Marketing Summit in Las Vegas last week. Although we missed seeing several of you there, we know how important education is to you and your staff. Therefore, we’ve made many of the presentations from the conference available to WOMMA members in the Member Center. Even one of our keynote speakers shared his presentation — Tony Hsieh from Zappos — as well as many presentations from major brands. Thanks again to our wonderful speakers for sharing their data.
  Go to http://womma.org/livedocs to see the list of available decks, click the link of the presentation you want, and log into the Member Center to download.
  If you aren’t already a member of WOMMA but would like more information about benefits and joining, call 312-853-4400 and ask to speak to a membership staffer, or email us at membership@womma.org.

  

  

   

• Word of Mouth Marketing Summit & Research Symposium
  
  

  WOMMA Editor 12:41 pm on November 4, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOMMA Ad

  WOMMA’s Word of Mouth Marketing Summit & Research Symposium is taking place this Nov. 12-14 in Las Vegas. This is the essential conference on the topic of word of mouth marketing. We’re covering all of the hottest topics about influencers, social networks, online and offline communities, and word of mouth in 2008. This is the premier event dedicated to bringing together the all the industry experts — and we want you to be there.
  No matter where you live, WOMMA’s Word of Mouth Marketing Summit & Research Symposium is a must-attend event. Attendees who join us this year will hear from speakers from HP, McDonalds, Zappos.com, Yahoo!, Pepsi, and many more brands. To see our agenda, please visit womma.org/summit08/agenda.
  For more information or to register now, visit:
  http://www.womma.org/summit08

  

  

   

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• Marketing Summit & Research Symposium 2008 LinkedIn Group
  
  

  WOMMA Editor 11:00 am on October 31, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOMMA Ad

  What happens in Vegas doesn’t have to stay in Vegas! WOMMA’s Marketing Summit & Research Symposium LinkedIn networking group is up and running. The group is designed for registered attendees of WOMMA’s Marketing Summit & Research Symposium to stay in touch with contacts made at the conference. If you are coming to Vegas, we invite you to join the group: http://womma.org/summit-symposium

  The full story at Marketing Summit & Research Symposium 2008 LinkedIn Group:
  http://womma.org/Summit-Symposium
  

  

  

   

• Convergence 2008: The Roundtables
  
  

  WOMMA Editor 2:00 pm on October 30, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOMMA Ad

  Advertising, marketing, pr, and media are converging, involving the interlocking of computing and information technology companies, telecommunications networks, content providers, and agencies. Across the industry the lines between fields are blurred. In a world where this sort of evolution is imminent, how does the industry keep up with the growing needs of the public and its business? Convergence 2008: The Roundtables is a half day event taking place the morning of November 12, 2008 that will gather the best and brightest minds to explore how the communications industry is converging.
  We will have a unique interactive format that maximizes knowledge sharing, collaboration and high level networking around topics of mutual interest related to convergence. Attendees will participate in 4 separate forty minute moderated roundtable sessions throughout the breakfast. You will interact with 4 different groups of leaders and discuss 4 different topics related to convergence. Roundtables will be assigned on a first come first serve basis.
  For more information and to register, please visit the Convergence 2008 website at http://www.bdionline.com. Use promo code WOMMA for a discounted rate of $145.

  The full story at BDI Online:
  http://www.bdionline.com
  

  

  

   

• Audio From Last Week’s WOM Wednesday is Now Available!
  
  

  WOMMA Editor 1:12 pm on October 28, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOMMA Ad

  On Wednesday, Oct 22, 2008, Orbius spoke about how there are plenty high visibility word of mouth success stories from some of the best known brands. For many marketers though, while these stories are interesting and educational, they far exceed their realistic execution budget reach. Alternative “free solutions” just don’t support the security and governance needs of marketers, and most of the high-end social media solutions are too expensive and, thus, are too risky to experiment.
  
  Download the audio recording of the call here (WOMMA Members) and learn: how Local Chambers of Commerce Get Involved in Social Media.
  Don’t forget to download the accompanying slideshow presentation: click here.

  

  

   

• WOMMA members: Let us promote you!
  
  

  WOMMA Editor 11:05 am on October 24, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOMMA Ad

  WOMMA members: Let us promote you!
  Do you have something you’d like to share with your industry peers? Let us know by emailing us at membership@womma.org, and we’ll help you spread the word.

  

  

   

• Community Analytics to Present at Institutional Retirement Income Research Council Conference
  
  

  WOMMA Editor 4:04 pm on October 22, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOMMA Ad

  The Institutional Retirement Income Research Council (IRIRC) will host their Fall conference in San Francisco, California. To lead part of their all-day seminar, the IRIRC has invited WOMMA member Community Analytics CEO, Myra Norton, to speak to attendees about the advancements of social networking and viral marketing in today’s marketplace.

  The full story at Community Analytics:
  http://www.communityanalytics.com/Press—Events/Events-Calendar/tabid/116/ModuleID/524/ItemID/26/mctl/EventDetails/Default.aspx?selecteddate=10/22/2008
  

  

  

   

• Announcing: WOM Wednesday Teleconferences!
  
  

  WOMMA Editor 1:00 pm on October 20, 2008 | 0 Comments Permalink | Post Your Comment!
  Tags: WOMMA Ad

  Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA’s ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
  UPCOMING WOM WEDNESDAY TELECONFERENCES
  —————————————-
  Wednesday, Oct. 22, at noon EST –>
  >> There are plenty high visibility word of mouth success stories from some of the best known brands. For many marketers though, while these stories are interesting and educational, they far exceed their realistic execution budget reach. Alternative “free solutions” just don’t support the security and governance needs of marketers, and most of the high-end social media solutions are too expensive and, thus, are too risky to experiment.
 
If you have a limited marketing budget, but want to get started in word of mouth and social media, this is the WOM Wednesday Teleconference for you. Dial in and learn how Members Online and Orbius is helping local Chambers of Commerce participate in word of mouth marketing.
  >> Cost is FREE for WOMMA members; $60 for non-members.
  To register now, visit:
  http://www.womma.org/events/teleconferences/