WOMMA’s Membership Council is an important cog in the wheel of the organization. WOMMA is looking for volunteers to participate in the Membership Council this year. Items the Council will focus on include review of our inaugural membership survey results and member expectations compared to current WOMMA deliverables, benefits and features and make recommendations for changes as needed; review current membership categories to ensure they are aligned with the picture of our industry and the organization’s strategic vision; and identify emerging trends in other industry associations and ensure WOMMA is proactively targeting the right markets.
If you are a WOMM and WOMMA evangelist, if you’ve worked with nonprofit clients or are a nonprofit member with expertise in membership retention and development, you should be a part of the Membership Council.
The first call of the Membership Council will be Wednesday, February 11 at 2:00 p.m. CST/3:00 p.m. EST. If you are a WOMMA member and are interested in volunteering for the Membership Council, please RSVP to membership@womma.org. Call details will be emailed to those who RSVP to participate.
Latest Updates: WOMMA Ad RSS
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WOMMA Call to Action: Participate in the Membership Council
WOMMA Editor
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2nd Annual Digital Media Measurement & Pricing Summit
WOMMA Editor
Changing media consumption patterns and technological advances have necessitated brands to think beyond the traditional channels. Marketers now need new engagement strategies, plus effective integration with traditional marketing, to reach their desired markets. As budgets tighten, marketers have the increasing need to justify marketing expenditures, and until recently, emerging new media marketing tactics have been difficult to measure. The Digital Media Measurement & Pricing Summit highlights the tactics, metrics and prices of the latest platforms in demand. Keynote Speaker, David Verklin, CEO, Canoe Ventures leads an expert Speakers List including:
Mark Renshaw, Director of Digital, Leo Burnett/Arc NA
William Rosen, Chief Creative Officer, Arc WW/NA
Dean DeBiase, CEO, TNS Media
Sean Muzzy, Senior Partner, Media Director, Neo@Ogilvy
Sarah Kim Baehr, VP of Media, Razorfish
Danielle Wiley, VP Social Media/Food & Family, Edelman
James Kiernan, VP, Group Director of Digital Media & Innovation, MediaVest WW
Emily Riley, Senior Analyst, JupiterResearch
The Summit is sponsored by: Cellfire, Appssavvy, TouchTunes, Nielsen, Datran Media and Gigya.
Registration: registrations@strategyinstitute.com
Summit information: http://www.strategyinstitute.com/020309_dmmps/dsp.phpThe full story at Digital Media Measurement & Pricing Summit:
http://www.strategyinstitute.com/020309_dmmps/dsp.php
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Social Networking World Forum: March 9 & 10, 2009 - Olympia, London, UK
WOMMA Editor
A two day conference dedicated to social networking and mobile social networking, featuring key speakers from global brands, organisations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers plus many more.
Two co-located conferences: Social Networking World Forum and Mobile Social Networking Forum.
§ Speakers include: MySpace, Bebo, Linkedin, P&G, Plaxo, British Airways, Netlog, Stardoll, Wayn, Reunion, Gurgle, Cadburys, Habbo Hotel plus many more.
§ Joint exhibition combining social networking and mobile social networking formats
§ Take advantage of our pre-show online meeting planner for all delegates
§ Free to attend exhibition
The Social Networking World Forum is the perfect event for professionals to learn and discuss the future development of social media.
The two day conference and exhibition will provide a focused platform for the global social media industry. The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.
WOMMA Members Receive a 20% Registration Discount! Click here for more information. -
Upcoming WOM Wednesday Teleconferences!
WOMMA Editor
Upcoming Calls: Open to the Public
Free for members | $60 non-members
January 14: How Online Influencers Deliver Marketing ROI
Winner of WOMMA’s 2008 Best Demonstration of ROI award, Matchstick will present their research paper on how a word of mouth marketing program strategically focused on creating online word of mouth offers scalability and ROI five times greater than a program focused strictly on generating offline word of mouth.
Sign up for the teleconference here! -
Read Chapter 1 of Measuring Word of Mouth, Vol. 4 Online for Free
WOMMA Editor
WOMMA has just released the latest and greatest industry research in an easy to follow textbook. The Measuring Word of Mouth vol. 4 is a great addition to your resource library. If you haven’t already sent thank you gifts to your clients, this textbook is the perfect idea. Covering topics from the impact of reach to measuring the value of WOM and offline and online WOM comparisons, Measuring Word of Mouth vol. 4 is a must-have book. WOMMA members get 25% their purchase. Bulk rates available for orders of 5 or more.
Click here to look inside and read the first chapter for free. -
Read Chapter 1 of Measuring Word of Mouth, Vol. 4 Online for Free
WOMMA Editor
WOMMA has just released the latest and greatest industry research in an easy to follow textbook. The Measuring Word of Mouth vol. 4 is a great addition to your resource library. If you haven’t already sent thank you gifts to your clients, this textbook is the perfect idea. Covering topics from the impact of reach to measuring the value of WOM and offline and online WOM comparisons, Measuring Word of Mouth vol. 4 is a must-have book. WOMMA members get 25% their purchase. Bulk rates available for orders of 5 or more.
Click here to look inside and read the first chapter for free. -
Brands-only call: WOMMA’s Influencer Handbook and How To Incorporate Influencer Marketing into Your WOMM Initiatives
WOMMA Editor
If your company has a burgeoning influencer marketing program, or if you are just starting conversations about developing a influencer campaign, you don’t want to miss this call. Presented by the co-chairs of the Influencer Marketing Task Force, WOMMA will present its Influencer Handbook, which focuses on defining influencers and influencer marketing; identifying influencers; influencer marketing guidelines; as well as suggestions for working with influencers.
This call is scheduled for Thursday, Dec 11, at 2:00 p.m. CST, and is designed for brands and nonprofit organizations only. Please send your RSVP to membership@womma.org to receive the power point and dial-in information.
Brands and Nonprofits should RSVP for this call by emailing: membership@womma.org
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Summit Video Library for WOMMA Members
The Word of Mouth Marketing Summit and Research Symposium of 2008 has, sadly, come and gone. But, the content lives on! We know we have great speakers at our conferences, so we decided to capture their splendor. As a thank you to our members for their constant support of WOMMA, we have made videotaped sessions available to our members.
Hear from brands such as: Zappos, Intuit, Microsoft, and Kraft. We know we can not recreate the amazing networking opportunities and live Q & A sessions. So we hope that next go-around, you’ll be there with us.
The videos can be found at http://womma.org/summit08/video -
Read Chapter 1 of Measuring Word of Mouth, Vol. 4 Online for Free
WOMMA Editor
WOMMA has just released the latest and greatest industry research in an easy to follow textbook. The Measuring Word of Mouth vol. 4 is a great addition to your resource library. If you haven’t already sent thank you gifts to your clients, this textbook is the perfect idea. Covering topics from the impact of reach to measuring the value of WOM and offline and online WOM comparisons, Measuring Word of Mouth vol. 4 is a must-have book. WOMMA members get 25% their purchase. Bulk rates available for orders of 5 or more.
Click here to look inside and read the first chapter for free. -
Read Chapter 1 of Measuring Word of Mouth, Vol. 4 Online for Free
WOMMA Editor
WOMMA has just released the latest and greatest industry research in an easy to follow textbook. The Measuring Word of Mouth vol. 4 is a great addition to your resource library. If you haven’t already sent thank you gifts to your clients, this textbook is the perfect idea. Covering topics from the impact of reach to measuring the value of WOM and offline and online WOM comparisons, Measuring Word of Mouth vol. 4 is a must-have book. WOMMA members get 25% their purchase. Bulk rates available for orders of 5 or more.
Click here to look inside and read the first chapter for free.
Online Marketing Summit | February 4-7
http://www.onlinemarketingsummit.com/venue/default.php
Set in sunny San Diego from February 4-7, 2009, the Summit brings together thought leaders, authors, Fortune 500 case studies, practioners and all the best minds in marketing with one simple mission: to educate marketers on the emerging best practice of Online Marketing. There are NO Vendors, NO Salesmen, NO Exhibitors/Booths and NO sales pitches allowed. The focus is to facilitate networking, collaboration and true “education first” environment amongst like-minded marketing peers.. This year we have ALL NEW content and speakers in the areas of Social Media, Web Analytics, Search Engine Marketing, Email, and Website Strategy, as well as:
· Online Marketing Certification Courses
· Expert, Novice and Vertical Tracks
· Financial Aid for Individuals paying their own way -
Tune in Tomorrow for the International WOMMA Word Friday
WOMMA Editor
As a sincere thank you to our international WOMMA members and our international WOMMA Word subscribers, the WOMMA Word will be rededicating itself on Fridays.
We happily introduce International WOMMA Word Fridays.
We frequently reference articles of events occurring outside of US borders and shores. But, we thought it would be a great idea to dedicate one day a week to focusing exclusively on the WOMM world outside of the United States.
So many important WOMM events occur outside of the United States, and we would be remiss to discount their value. In fact, WOMMA’s own Living Ethics Project was affected in large part by the United Kingdom’s recent legislation to mandate the disclosure of outside influences when advertising, or face legal penalty,
So, beginning tomorrow, Fridays at the WOMMA Word will be internationally themed. We’d love for you to join us.