Latest Updates: WOM in Healthcare / Pharma RSS

• A Fabulous Visit to the ER
  
  

  Pat McCarthy 9:57 am on May 13, 2010 | 1 Comments Permalink | Post Your Comment!
  Tags: Customer Care (57), WOM in Healthcare / Pharma

  Have you ever stared at a cut and contemplated going to the ER? It’s a little silly that we should hesitate to seek medical care but it is not without reason. ER’s are known broadly for hours of waiting, quick & dirty care, and the gruesome sight of others’ afflictions.

  Not anymore for the author of the cited post. After weighing the discomfort of the ER versus that of a damaged eye due to a gardening accident, she packed some things and went to the ER fully expecting an awful experience. Instead, she found a clean, efficient, friendly and responsive hospital at the University of Wisconsin ER. Her expectations were shattered and now she can’t stop telling people about it.

  Key Takeaway: Customer service that breaks preconceived notions makes brands talkable.

  Read her whole experience at Madison Marketing Communications

  

  

   

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• What Now WOMMA?
  
  

  Pat McCarthy 10:47 am on February 8, 2010 | 0 Comments Permalink | Post Your Comment!
  Tags: FDA (31), Webinar (210), WOM in Healthcare / Pharma

  Webinars:
  Feb 17: Crowdsourcing for Marketers: User-Generated Advertising, Brand Engagement and Consumer Insights
  Date: Wednesday, February 17, 2010
  Time: 11:00 AM - 12:00 PM CST
  Cost: Free for WOMMA Members | $30 Nonmembers
  Register Here: http://bit.ly/crowdsourcing-womma

  You’ll Learn:
  - About the benefits of crowdsourcing user-gen advertising via case studies
  - About successful user-generated advertising programs
  - How to analyze the ROI of crowdsourcing advertising, engagement & insights
  - How marketers are executing a crowdsourcing campaign
  - Key insights for creating a successful crowdsourced user-generated ad campaign
  Register Here: http://bit.ly/crowdsourcing-womma
  Who Should Attend: Marketers looking to gain a competitive edge via user generated advertising

  WOM in Healthcare & Pharma:
  Call for FDA Comments Extended to Feb 15
  WOMMA has extended our call for comments on our open FDA and Social Media blog to Feb 15. We need your opinions to help us shape the future of healthcare and pharma in the social space. The blog is open, but here are a few questions to spark your thought process:

  1. What type of “code of ethics” or “code of conduct” for pharma advertising should WOMMA establish that may be useful as a template for the FDA?

  2. What specifically do you need from the FDA in terms of regulations? What type of standards should the agency enact?

  3. What challenges are you facing with your pharma clients? What can the FDA do to assist you in promoting useful information to consumers in the form of marketing?

  4. What are the specific instances where pharma would accept responsibility by comments made about their products through 3rd party statements?

  5. Do you believe that the FTC standards are useful for your pharma clients? Why?

  Comment here: http://bit.ly/b1KJKa

  

  

   

• What Now WOMMA?
  
  

  Pat McCarthy 10:23 am on November 5, 2009 | 0 Comments Permalink | Post Your Comment!
  Tags: FDA (31), Research (521), WOM in Healthcare / Pharma

  We are looking for whitepapers to add to our website and member center. Our content sharing agreement with the AMA could mean that your whitepaper will not only be featured on our site but theirs also! Get your submissions in before Dec. 1 or forever hold your peace. Email them to Tarah@WOMMA.org.

  FDA Hearings Resources:
  John Bell has penned a blog post that goes over what will be discussed at the Nov. 12 TweetUp. He and Tony DiResta will answer the following three questions:
  1. For what online communications are manufacturers, packers, or distributors accountable?
  2. What parameters should apply to the posting of corrective information on Web sites controlled by third parties?
  3. What does this mean for adverse events reporting?
  Read the full post here.

  WOMMA FDA & Social Media Hearing Analysis
  Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
  When: Thurs. Nov. 12
  Time: 6:30-8:30pm EST
  Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
  Info: http://bit.ly/FDATweetUpInfo
  RSVP: http://bit.ly/FDATweetUp

  

  

   

• What Now WOMMA?
  
  

  Pat McCarthy 10:34 am on November 4, 2009 | 0 Comments Permalink | Post Your Comment!
  Tags: Webinar (210), WOM in Healthcare / Pharma

  FDA Hearings Resources:
  John Bell has penned a blog post that goes over what will be discussed at the Nov. 12 TweetUp. He and Tony DiResta will answer the following three questions:
  1. For what online communications are manufacturers, packers, or distributors accountable?
  2. What parameters should apply to the posting of corrective information on Web sites controlled by third parties?
  3. What does this mean for adverse events reporting?
  Read the full post here.

  WOMMA FDA & Social Media Hearing Analysis
  Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
  When: Thurs. Nov. 12
  Time: 6:30-8:30pm EST
  Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
  Info: http://bit.ly/FDATweetUpInfo
  RSVP: http://bit.ly/FDATweetUp

  

  

   

• What Now WOMMA?
  
  

  Pat McCarthy 10:30 am on November 3, 2009 | 0 Comments Permalink | Post Your Comment!
  Tags: FDA (31), Webinar (210), WOM in Healthcare / Pharma

  FDA Hearings Resources:
  John Bell has penned a blog post that goes over what will be discussed at the Nov. 12 TweetUp. He and Tony DiResta will answer the following three questions:
  1. For what online communications are manufacturers, packers, or distributors accountable?
  2. What parameters should apply to the posting of corrective information on Web sites controlled by third parties?
  3. What does this mean for adverse events reporting?
  Read the full post here.

  WOMMA FDA & Social Media Hearing Analysis
  Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
  When: Thurs. Nov. 12
  Time: 6:30-8:30pm EST
  Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
  Info: http://bit.ly/FDATweetUpInfo
  RSVP: http://bit.ly/FDATweetUp

  Webinars:
  Zuberance and WOMMA Webinar: Creating & Energizing Brand Advocates
  Presenter: Rob Fuggetta, Zuberance Founder & CEO, and John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
  When: Tomorrow, Wed. Nov. 4
  Time: 11am PST | 1pm CST | 2pm EST
  Registration: https://www2.gotomeeting.com/register/281436202

  

  

   

• What Now WOMMA?
  
  

  Pat McCarthy 10:58 am on November 2, 2009 | 0 Comments Permalink | Post Your Comment!
  Tags: Webinar (210), WOM in Healthcare / Pharma, WOMMA Events (100)

  Webinars:
  Brands Council Jam Session: The Internal Sell: Getting Buy-In for Your Next WOM Program
  Presenter: John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
  When: Tues. Nov. 3
  Time: 12pm PST | 2pm CST | 3pm EST
  Registration: http://bit.ly/JamSessionInternalSell
  Please note, registration is Limited to WOMMA Brand and Nonprofit Members. Our Agency Members Can Invite Their Brand Clients.

  Zuberance and WOMMA Webinar: Creating & Energizing Brand Advocates
  Presenter: Rob Fuggetta, Zuberance Founder & CEO, and John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
  When: Wed. Nov. 4
  Time: 11am PST | 1pm CST | 2pm EST
  Registration: https://www2.gotomeeting.com/register/281436202
  Tweetup:
  WOMMA FDA & Social Media Hearing Analysis
  Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
  When: Thurs. Nov. 12
  Time: 6:30-8:30pm EST
  Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
  Info: http://bit.ly/FDATweetUpInfo
  RSVP: http://bit.ly/FDATweetUp

  

  

   

• What Now WOMMA?
  
  

  Pat McCarthy 9:45 am on October 30, 2009 | 0 Comments Permalink | Post Your Comment!
  Tags: Webinar (210), WOM Ethics (138), WOM in Healthcare / Pharma

  Brands Council Jam Session: The Internal Sell: Getting Buy-In for Your Next WOM Program
  Presenter: John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
  When: Tues. Nov. 3
  Time: 10am PST | 12pm CST | 1pm EST
  Registration: http://bit.ly/JamSessionInternalSell
  Please note, registration is Limited to WOMMA Brand and Nonprofit Members. Our Agency Members Can Invite Their Brand Clients.

  Zuberance and WOMMA Webinar: Creating & Energizing Brand Advocates
  Presenter: Rob Fuggetta, Zuberance Founder & CEO, and John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
  When: Wed. Nov. 4
  Time: 11am PST | 1pm CST | 2pm EST
  Registration: https://www2.gotomeeting.com/register/281436202

  Tweetup: FDA & Social Media Hearing Analysis
  Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
  When: Thurs. Nov. 12
  Time: 6:30-8:30pm EST
  Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
  Info: http://bit.ly/FDATweetUpInfo
  RSVP: http://bit.ly/FDATweetUp

  

  

   

• What Now WOMMA?
  
  

  Pat McCarthy 9:43 am on October 29, 2009 | 0 Comments Permalink | Post Your Comment!
  Tags: Webinar (210), WOM in Healthcare / Pharma

  Brands Council Jam Session: The Internal Sell: Getting Buy-In for Your Next WOM Program
  Presenter: John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
  When: Tues. Nov. 3
  Time: 10am PST | 12pm CST | 1pm EST
  Registration: http://bit.ly/JamSessionInternalSell
  Please note, registration is Limited to WOMMA Brand and Nonprofit Members. Our Agency Members Can Invite Their Brand Clients.

  Tweetup: FDA & Social Media Hearing Analysis
  Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
  When: Thurs. Nov. 12
  Time: 6:30-8:30pm EST
  Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
  Info: http://bit.ly/FDATweetUpInfo
  RSVP: http://bit.ly/FDATweetUp

  

  

   

• What Now WOMMA?
  
  

  Pat McCarthy 9:47 am on October 13, 2009 | 0 Comments Permalink | Post Your Comment!
  Tags: Webinar (210), WOM in Healthcare / Pharma

  Webinars:
  Is Your Social Media Program A Boom or A Bust? How to Use Analytics to Find Out What’s Working and What’s Not. Learn the tools and metrics of social media analysis to optimize your time and effort.
  Presenter: Ben Straley, CEO, Meteor Solutions
  When: Tomorrow Wed. Oct. 14
  Time: 10am PST | 12pm CST | 1pm EST
  Register Here: http://bit.ly/MeteorWebinar

  Health Care & Pharma Webinar: Keeping Within Regulatory Guidelines While Exploring New Frontiers in Healthcare Social Media. Registration is limited to WOMMA members and their appropriate brand clients.
  Presenters: Arnie Friede, Former Associate Chief Counsel at FDA, Mark Senak, Pharma & Biotech Strategist, and Ann Moravick, EVP of Ketchum
  When: Thurs. Oct. 22
  Time: 12pm PST | 2pm CST | 3pm EST
  Registration: http://bit.ly/Oct22HCPWebinar

  

  

   

• Friending your Hospital
  
  

  Pat McCarthy 10:24 am on October 5, 2009 | 0 Comments Permalink | Post Your Comment!
  Tags: WOM in Healthcare / Pharma

  Three hundred and sixty-seven US hospitals now use at least one form of social media. YouTube and Twitter have experienced the most growth in the last several years. These findings show that the hospital end of the healthcare industry is more comfortable with getting social than the pharma industry. Perceived regulation has kept phama hesitant to enter the social media game. This may soon change. A recent survey done by Pharmaceutical Executive magazine revealed that 45% of pharma executives feel the need for greater social media presence and 72% plan to invest in it heavily in the next year.
  More on WOM in healthcare at Marketing Vox