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Latest Updates: WOM in Healthcare / Pharma RSS

  • What Now WOMMA?

    Pat McCarthy 10:47 am on February 8, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: , , WOM in Healthcare / Pharma

    Webinars:
    Feb 17: Crowdsourcing for Marketers: User-Generated Advertising, Brand Engagement and Consumer Insights
    Date: Wednesday, February 17, 2010
    Time: 11:00 AM - 12:00 PM CST
    Cost: Free for WOMMA Members | $30 Nonmembers
    Register Here: http://bit.ly/crowdsourcing-womma

    You’ll Learn:
    - About the benefits of crowdsourcing user-gen advertising via case studies
    - About successful user-generated advertising programs
    - How to analyze the ROI of crowdsourcing advertising, engagement & insights
    - How marketers are executing a crowdsourcing campaign
    - Key insights for creating a successful crowdsourced user-generated ad campaign
    Register Here: http://bit.ly/crowdsourcing-womma
    Who Should Attend: Marketers looking to gain a competitive edge via user generated advertising

    WOM in Healthcare & Pharma:
    Call for FDA Comments Extended to Feb 15
    WOMMA has extended our call for comments on our open FDA and Social Media blog to Feb 15. We need your opinions to help us shape the future of healthcare and pharma in the social space. The blog is open, but here are a few questions to spark your thought process:

    1. What type of “code of ethics” or “code of conduct” for pharma advertising should WOMMA establish that may be useful as a template for the FDA?

    2. What specifically do you need from the FDA in terms of regulations? What type of standards should the agency enact?

    3. What challenges are you facing with your pharma clients? What can the FDA do to assist you in promoting useful information to consumers in the form of marketing?

    4. What are the specific instances where pharma would accept responsibility by comments made about their products through 3rd party statements?

    5. Do you believe that the FTC standards are useful for your pharma clients? Why?

    Comment here: http://bit.ly/b1KJKa

     

  • What Now WOMMA?

    Pat McCarthy 10:23 am on November 5, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: , , WOM in Healthcare / Pharma

    We are looking for whitepapers to add to our website and member center. Our content sharing agreement with the AMA could mean that your whitepaper will not only be featured on our site but theirs also! Get your submissions in before Dec. 1 or forever hold your peace. Email them to Tarah@WOMMA.org.

    FDA Hearings Resources:
    John Bell has penned a blog post that goes over what will be discussed at the Nov. 12 TweetUp. He and Tony DiResta will answer the following three questions:
    1. For what online communications are manufacturers, packers, or distributors accountable?
    2. What parameters should apply to the posting of corrective information on Web sites controlled by third parties?
    3. What does this mean for adverse events reporting?
    Read the full post here.

    WOMMA FDA & Social Media Hearing Analysis
    Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
    When: Thurs. Nov. 12
    Time: 6:30-8:30pm EST
    Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
    Info: http://bit.ly/FDATweetUpInfo
    RSVP: http://bit.ly/FDATweetUp

     

  • What Now WOMMA?

    Pat McCarthy 10:34 am on November 4, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: , WOM in Healthcare / Pharma

    FDA Hearings Resources:
    John Bell has penned a blog post that goes over what will be discussed at the Nov. 12 TweetUp. He and Tony DiResta will answer the following three questions:
    1. For what online communications are manufacturers, packers, or distributors accountable?
    2. What parameters should apply to the posting of corrective information on Web sites controlled by third parties?
    3. What does this mean for adverse events reporting?
    Read the full post here.

    WOMMA FDA & Social Media Hearing Analysis
    Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
    When: Thurs. Nov. 12
    Time: 6:30-8:30pm EST
    Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
    Info: http://bit.ly/FDATweetUpInfo
    RSVP: http://bit.ly/FDATweetUp

     

  • What Now WOMMA?

    Pat McCarthy 10:30 am on November 3, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: , , WOM in Healthcare / Pharma

    FDA Hearings Resources:
    John Bell has penned a blog post that goes over what will be discussed at the Nov. 12 TweetUp. He and Tony DiResta will answer the following three questions:
    1. For what online communications are manufacturers, packers, or distributors accountable?
    2. What parameters should apply to the posting of corrective information on Web sites controlled by third parties?
    3. What does this mean for adverse events reporting?
    Read the full post here.

    WOMMA FDA & Social Media Hearing Analysis
    Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
    When: Thurs. Nov. 12
    Time: 6:30-8:30pm EST
    Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
    Info: http://bit.ly/FDATweetUpInfo
    RSVP: http://bit.ly/FDATweetUp

    Webinars:
    Zuberance and WOMMA Webinar: Creating & Energizing Brand Advocates
    Presenter: Rob Fuggetta, Zuberance Founder & CEO, and John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
    When: Tomorrow, Wed. Nov. 4
    Time: 11am PST | 1pm CST | 2pm EST
    Registration: https://www2.gotomeeting.com/register/281436202

     

  • What Now WOMMA?

    Pat McCarthy 10:58 am on November 2, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: , WOM in Healthcare / Pharma,

    Webinars:
    Brands Council Jam Session: The Internal Sell: Getting Buy-In for Your Next WOM Program
    Presenter: John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
    When: Tues. Nov. 3
    Time: 12pm PST | 2pm CST | 3pm EST
    Registration: http://bit.ly/JamSessionInternalSell
    Please note, registration is Limited to WOMMA Brand and Nonprofit Members. Our Agency Members Can Invite Their Brand Clients.

    Zuberance and WOMMA Webinar: Creating & Energizing Brand Advocates
    Presenter: Rob Fuggetta, Zuberance Founder & CEO, and John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
    When: Wed. Nov. 4
    Time: 11am PST | 1pm CST | 2pm EST
    Registration: https://www2.gotomeeting.com/register/281436202
    Tweetup:
    WOMMA FDA & Social Media Hearing Analysis
    Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
    When: Thurs. Nov. 12
    Time: 6:30-8:30pm EST
    Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
    Info: http://bit.ly/FDATweetUpInfo
    RSVP: http://bit.ly/FDATweetUp

     

  • What Now WOMMA?

    Pat McCarthy 9:45 am on October 30, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: , , WOM in Healthcare / Pharma

    Brands Council Jam Session: The Internal Sell: Getting Buy-In for Your Next WOM Program
    Presenter: John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
    When: Tues. Nov. 3
    Time: 10am PST | 12pm CST | 1pm EST
    Registration: http://bit.ly/JamSessionInternalSell
    Please note, registration is Limited to WOMMA Brand and Nonprofit Members. Our Agency Members Can Invite Their Brand Clients.

    Zuberance and WOMMA Webinar: Creating & Energizing Brand Advocates
    Presenter: Rob Fuggetta, Zuberance Founder & CEO, and John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
    When: Wed. Nov. 4
    Time: 11am PST | 1pm CST | 2pm EST
    Registration: https://www2.gotomeeting.com/register/281436202

    Tweetup: FDA & Social Media Hearing Analysis
    Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
    When: Thurs. Nov. 12
    Time: 6:30-8:30pm EST
    Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
    Info: http://bit.ly/FDATweetUpInfo
    RSVP: http://bit.ly/FDATweetUp

     

  • What Now WOMMA?

    Pat McCarthy 9:43 am on October 29, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: , WOM in Healthcare / Pharma

    Brands Council Jam Session: The Internal Sell: Getting Buy-In for Your Next WOM Program
    Presenter: John Moore, WOMMA’s WOM Enthusiast and Marketingologist at Brand Autopsy
    When: Tues. Nov. 3
    Time: 10am PST | 12pm CST | 1pm EST
    Registration: http://bit.ly/JamSessionInternalSell
    Please note, registration is Limited to WOMMA Brand and Nonprofit Members. Our Agency Members Can Invite Their Brand Clients.

    Tweetup: FDA & Social Media Hearing Analysis
    Presenters: John Bell, WOMMA President & Managing Director, Oglivy PR, and Tony DiResta, WOMMA General Counsel
    When: Thurs. Nov. 12
    Time: 6:30-8:30pm EST
    Where: The Mall, 1111 19th St. NW, 10th floor, Washington, D.C. 2003
    Info: http://bit.ly/FDATweetUpInfo
    RSVP: http://bit.ly/FDATweetUp

     

  • What Now WOMMA?

    Pat McCarthy 9:47 am on October 13, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: , WOM in Healthcare / Pharma

    Webinars:
    Is Your Social Media Program A Boom or A Bust? How to Use Analytics to Find Out What’s Working and What’s Not. Learn the tools and metrics of social media analysis to optimize your time and effort.
    Presenter: Ben Straley, CEO, Meteor Solutions
    When: Tomorrow Wed. Oct. 14
    Time: 10am PST | 12pm CST | 1pm EST
    Register Here: http://bit.ly/MeteorWebinar

    Health Care & Pharma Webinar: Keeping Within Regulatory Guidelines While Exploring New Frontiers in Healthcare Social Media. Registration is limited to WOMMA members and their appropriate brand clients.
    Presenters: Arnie Friede, Former Associate Chief Counsel at FDA, Mark Senak, Pharma & Biotech Strategist, and Ann Moravick, EVP of Ketchum
    When: Thurs. Oct. 22
    Time: 12pm PST | 2pm CST | 3pm EST
    Registration: http://bit.ly/Oct22HCPWebinar

     

  • Friending your Hospital

    Pat McCarthy 10:24 am on October 5, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: WOM in Healthcare / Pharma

    Three hundred and sixty-seven US hospitals now use at least one form of social media. YouTube and Twitter have experienced the most growth in the last several years. These findings show that the hospital end of the healthcare industry is more comfortable with getting social than the pharma industry. Perceived regulation has kept phama hesitant to enter the social media game. This may soon change. A recent survey done by Pharmaceutical Executive magazine revealed that 45% of pharma executives feel the need for greater social media presence and 72% plan to invest in it heavily in the next year.
    More on WOM in healthcare at Marketing Vox

     

  • What Now WOMMA?

    Pat McCarthy 8:52 am on September 17, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: , , WOM in Healthcare / Pharma

    Brands Jam Session – Have you been trying to get your brand to embrace WOM but have trouble selling it? Were you put in charge of the WOM program but don’t feel comfortable yet? Join our Brands Jam Session with WOMMA’s WOM Enthusiast John Moore. He has worked in the business from the time of dial-up and will offer key advice that will make you more effective.
    When: Next Tuesday, Sept. 22nd
    Time: 3pm East | 2pm Central | 1pm Mountain | 12pm West
    Register Here
    John’s WOM Blog Here

    Healthcare & Pharma have had a rough start with WOM. Regulatory environment, loss of control, failed experiments have stunted their ability to use the most effective form of marketing. Members and Healthcare & Pharma brands are invited to participate in next weeks HC&P Webinar
    When: Next Tuesday, Sept 22n
    Time: 12pm East | 11am Central | 10am Mounain | 9am West
    More info Here
    Register Here

     

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