Webinars:
Feb 17: Crowdsourcing for Marketers: User-Generated Advertising, Brand Engagement and Consumer Insights
Date: Wednesday, February 17, 2010
Time: 11:00 AM - 12:00 PM CST
Cost: Free for WOMMA Members | $30 Nonmembers
Register Here: http://bit.ly/crowdsourcing-womma
You’ll Learn:
- About the benefits of crowdsourcing user-gen advertising via case studies
- About successful user-generated advertising programs
- How to analyze the ROI of crowdsourcing advertising, engagement & insights
- How marketers are executing a crowdsourcing campaign
- Key insights for creating a successful crowdsourced user-generated ad campaign
Register Here: http://bit.ly/crowdsourcing-womma
Who Should Attend: Marketers looking to gain a competitive edge via user generated advertising
WOM in Healthcare & Pharma:
Call for FDA Comments Extended to Feb 15
WOMMA has extended our call for comments on our open FDA and Social Media blog to Feb 15. We need your opinions to help us shape the future of healthcare and pharma in the social space. The blog is open, but here are a few questions to spark your thought process:
1. What type of “code of ethics” or “code of conduct” for pharma advertising should WOMMA establish that may be useful as a template for the FDA?
2. What specifically do you need from the FDA in terms of regulations? What type of standards should the agency enact?
3. What challenges are you facing with your pharma clients? What can the FDA do to assist you in promoting useful information to consumers in the form of marketing?
4. What are the specific instances where pharma would accept responsibility by comments made about their products through 3rd party statements?
5. Do you believe that the FTC standards are useful for your pharma clients? Why?
Comment here: http://bit.ly/b1KJKa


