Engagement and content may be the hot words in our industry, but all marketers need hit that bottom line.
As online mediums continue its rise to marketing significance, merchants need to find different ways to connect with their audience, engage with their audience, track their audience and most importantly, create advocates from their audience. Google backed start-up Ordr.in has taken that step.
Two weeks ago, Ordr.in released their Facebook application that lets people order from their favorite restaurants and then share what they eat using the terms “crave” and “eat.” Perhaps more importantly, this application allows merchants to track the results, track their customers and track their advocates. A direct tie to ROI, Facebook and restaurant delivery is coming to a city near you.
“We wanted to create an application and make social engagement part of the purchase,” said David Bloom, CEO of Ordr.in. “Social media as a marketing concept is starting to mature, but social media as ecommerce is just at the beginning.”
Key takeaway: Facebook applications that can directly tie back to ROI are bound to pop up. As they do, marketers won’t have to worry about proving social’s importance, but perhaps overcome the bigger obstacle of using this significant information to spread word of mouth and create more advocates than they ever imagined.
Any person can use the Ordr.in application, but the product has only been released for merchants in designated areas. As the application matures, more markets are expected to open.
