Banyan Branch is hosting a webinar tomorrow:
The Glee Way to Winning in Social Media
Thursday, July 28th
11:00am PDT
RSVP: banyanbranch.com/gleesocial
Join Fox VP of Interactive Hardie Tankersley, who oversees social media marketing for several hit series, including Glee, Bones and Family Guy, and Gleanster’s Jeff Zabin in a discussion of the art and science of building a wildly successful social media campaign. Jeff will share his latest research in social, based on the experiences of hundreds of Top Performers, and will ask Hardie how he and his team:
· Build an audience strategy
· Make plans in an ever-changing social environment
· Expand engagement among fans
· Identify influencers and advocates, and
· Track and measure success
Fox’s social media agency, Banyan Branch, will also share its recommendations for building social campaigns and getting the most out of social through a strategic, comprehensive approach.
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Janrain (http://www.janrain.com) announced today that Dr Pepper Snapple Group has selected Janrain Capture as its primary online customer database.
More Here
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Zooppa was featured in the recent Forrester Research report “Crowdsourcing Gains Legitimacy For Advertisers” by Chris Stutzman.
Zooppa is also hosting a webinar on Wednesday, July 27th from 10am - 11am PT:
Register today for Zooppa’s “Creative Crowdsourcing 101″ to learn how creative crowdsourcing drives branded online word of mouth and offers brand marketers a cost-effective strategic tool. Based on insights gained on over 200 campaigns with major brands like AT&T, Nike, Samsung and Buick, this online course provides an overview of the benefits and the best practices of creative crowdsourcing and user-generated advertising. Attendees have the opportunity to ask the hosts questions and are emailed two white papers at the conclusion of the course. Brand managers and digital marketers are encouraged to attend.
