The WOMMA Word » Webinar http://womma.org/word WOM You Need to Know. Wed, 23 May 2012 17:02:01 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 WOMMA Members in the Spotlight http://womma.org/word/2011/12/07/womma-members-in-the-spotlight-62/ http://womma.org/word/2011/12/07/womma-members-in-the-spotlight-62/#comments Wed, 07 Dec 2011 17:33:13 +0000 Pat McCarthy http://womma.org/word/?p=26127 Hanser & Associates released their Winter issue of Communication Strategies is now available. To view, click here.

You’ll find this news from Hanser & Associates informative and helpful, including…
- Public Relations Leads the Market Conversation

- Celebrating Public-Private Partnership in Washington

- Hanser elected to CPRF national board of directors

- New Client

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Zuberance is hosting three webinars next week:

3 Case Studies in 30 Minutes: How Three Health & Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Brand Advocates
Date: Tues, December 13, 2011
Time: 11:00 AM PST/2:00 PM EST
Speaker: Rob Fuggetta, Founder/CEO, Zuberance

Case Studies from: 24 Hour Fitness, Club One, and Anytime Fitness
Register


5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and Positive Word of Mouth by Mobilizing Their Brand Advocates
Date: Wed, December 14, 2011
Time: 11:00 AM PST/2:00 PM EST
Speaker: Rob Fuggetta, Founder/CEO, Zuberance

Case Studies from: Intuit, Microsoft, Webroot, NetApp, and Corel
Register

3 Case Studies in 30 Minutes: How Three Hotels are Increasing Sales and Ratings by Leveraging Their Brand Advocates
Date: Thurs, December 15, 2011
Time: 11:00 AM PST/2:00 PM EST
Speaker: Rob Fuggetta, Founder/CEO

Case Studies from: Motel 6, Tryp by Wyndham, and Atlantis
Register

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]]> http://womma.org/word/2011/12/07/womma-members-in-the-spotlight-62/feed/ What is Driving Word of Mouth for America’s Most Inspiring Companies? http://womma.org/word/2011/10/28/what-is-driving-word-of-mouth-for-america%e2%80%99s-most-inspiring-companies/ http://womma.org/word/2011/10/28/what-is-driving-word-of-mouth-for-america%e2%80%99s-most-inspiring-companies/#comments Fri, 28 Oct 2011 15:46:48 +0000 Pat McCarthy http://womma.org/word/?p=25847 On Wednesday, Terry Barber and Suzanne Tulien of the Global Institute of Inspiration presented a webinar titled What is Driving Word of Mouth for America’s Most Inspiring Companies?

Download Here

WOMMA members can access the full webinar in the WOMMA Member Center.

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The WOMMA Member Center is available for employees of WOMMA member companies only. To learn how to become a member, contact Jason Dent, WOMMA’s Director of Member Development, at JasonDent@WOMMA.org or 312-853-4400 x.201.

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]]> http://womma.org/word/2011/10/28/what-is-driving-word-of-mouth-for-america%e2%80%99s-most-inspiring-companies/feed/ The Future of Compliance – Now Available http://womma.org/word/2011/09/30/the-future-of-compliance-%e2%80%93-now-available/ http://womma.org/word/2011/09/30/the-future-of-compliance-%e2%80%93-now-available/#comments Fri, 30 Sep 2011 17:06:32 +0000 Pat McCarthy http://womma.org/word/?p=25608 Our recent webinar The FTC to Update its Guidance for Online Advertising: What does the future hold? is now available in the WOMMA Member Center.

Hear Rich Cleland, Senior Attorney for the FTC, describe the FTC’s plans for the new guidance and field questions from an attorney (Anthony DiResta), a PRSA representative (Keith Trivitt), and a marketer (Joe Chernov.)

Watch the webinar here

Download the deck

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Need more compliance guidance? WOMMA has plenty of materials for our members. Contact Jason Dent, WOMMA’s Director of Member Development, for more information at 312-853-4400 x201 or at JasonDent@WOMMA.org.

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]]> http://womma.org/word/2011/09/30/the-future-of-compliance-%e2%80%93-now-available/feed/ How to Scale Your Social Media Interaction on Facebook http://womma.org/word/2011/09/16/how-to-scale-your-social-media-interaction-on-facebook/ http://womma.org/word/2011/09/16/how-to-scale-your-social-media-interaction-on-facebook/#comments Fri, 16 Sep 2011 17:27:49 +0000 Pat McCarthy http://womma.org/word/?p=25486 Community managers take note! Ekaterina Walter, Social Media Strategist for Intel, presented the webinar  How to Scale your Social Media Interaction on Facebook on Wednesday. It’s now available in its entirety in the WOMMA Member Center.

Download with audio (Members-only)

Download the deck (Open-to-public)

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Want full access to WOMMA webinars? Contact Jason Dent, WOMMA’s Director of Member Development, at JasonDent@WOMMA.org or 312-853-4400.

Intel is a WOMMA member.

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]]> http://womma.org/word/2011/09/16/how-to-scale-your-social-media-interaction-on-facebook/feed/ WOMMA Members in the Spotlight http://womma.org/word/2011/09/14/womma-members-in-the-spotlight-54/ http://womma.org/word/2011/09/14/womma-members-in-the-spotlight-54/#comments Wed, 14 Sep 2011 17:04:22 +0000 Pat McCarthy http://womma.org/word/?p=25469 We’re proud to welcome our newest member:

Keith Bates & Associates

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Zuberance is holding a webinar:

Title: Secrets of B2B Word of Mouth Marketing featuring case studies from Intuit, Adobe, Microsoft, CDW
Date: Wednesday, September 21, 2011
Time: 11:00am PST/ 2:00pm EST

Presenter: Rob Fuggetta, Founder/CEO of Zuberance
Join the conversation on Twitter: #B2BWOM

What you’ll learn:

  • How to generate referral leads and boost sales via social media and Word of Mouth
  • How to turn Facebook fans and Twitter followers into a powerful marketing force
  • The Do’s & Don’t’s of social media marketing involving customer Advocates


Register now: http://bit.ly/Z921em

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]]> http://womma.org/word/2011/09/14/womma-members-in-the-spotlight-54/feed/ New Member Center Content: There is No Retweeting from the Law http://womma.org/word/2011/09/02/new-member-center-content-there-is-no-retweeting-from-the-law/ http://womma.org/word/2011/09/02/new-member-center-content-there-is-no-retweeting-from-the-law/#comments Fri, 02 Sep 2011 17:31:53 +0000 Pat McCarthy http://womma.org/word/?p=25383 One of our most popular webinars of the year is now available for WOMMA members to download in the WOMMA Member Center.

Presenter: Linda A. Goldstein, Chair, Advertising Division, Manatt

Description: A comprehensive overview of the legal and practical risks of conducting sweepstakes and promotions in social media.

Download this webinar with audio
Download the deck

Want access to all our past webinars? Become a member! Reach out to Jason Dent, our Director of Member Development, at JasonDent@WOMMA.org or 312-853-4400 x201.

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]]> http://womma.org/word/2011/09/02/new-member-center-content-there-is-no-retweeting-from-the-law/feed/ Free Webinar Tomorrow - WOMMY Winning Unilever Case Study http://womma.org/word/2011/08/29/free-webinar-tomorrow-wommy-winning-unilever-case-study/ http://womma.org/word/2011/08/29/free-webinar-tomorrow-wommy-winning-unilever-case-study/#comments Mon, 29 Aug 2011 17:40:13 +0000 Pat McCarthy http://womma.org/word/?p=25344 unilever

Hear from WOMMY Award Chair, David Rabjohns of MotiveQuest as he reviews the ins and outs of WOMMY submission as well as Dana Harville of Zocalo Group and their client Unilever, Gold Award WOMMY Winner from 2010 as they tell the story of their road to the WOMMYs. This is a brands only webinar.

Title: Road To The WOMMYs: A Brand’s Insight into Submitting a WOMMY Award

Time: 2:00 PM - 3:00 PM CDT

Register Here

After registering and confirmation of your brand status is confirmed, you will receive a confirmation email containing information about joining the Webinar.

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]]> http://womma.org/word/2011/08/29/free-webinar-tomorrow-wommy-winning-unilever-case-study/feed/ There is No Retweeting From the Law – Now Available in the WOMMA Member Center http://womma.org/word/2011/08/26/there-is-no-retweeting-from-the-law-%e2%80%93-now-available-in-the-womma-member-center/ http://womma.org/word/2011/08/26/there-is-no-retweeting-from-the-law-%e2%80%93-now-available-in-the-womma-member-center/#comments Fri, 26 Aug 2011 16:47:37 +0000 Pat McCarthy http://womma.org/word/?p=25306 The full audio and deck from our Aug. 24 webinar is now available in the WOMMA Member Center. It was presented by Linda Goldstein, Chair, Advertising Division, Manatt.

Key Takeaways

1. Demystifyng the Facebook rules. Learn the tips and tricks for conducting a compliant Facebook sweepstakes
2. Social meets mobile. Understanding the legal challenge of a Foursquare promotion
3. What special rules and considerations apply to social media sweeps

Download with Audio (Members only)
View the Deck (Open-to-public)

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Want full access? Contact Jason Dent, WOMMA’s Director of Member Development, at JasonDent@WOMMA.org or 312-853-4400 x201.

Want to present a WOMMA webinar? Submit your webinar idea here.

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]]> http://womma.org/word/2011/08/26/there-is-no-retweeting-from-the-law-%e2%80%93-now-available-in-the-womma-member-center/feed/ The Social Media Pocket Guide – Now available in the WOMMA Member Center http://womma.org/word/2011/08/19/the-social-media-pocket-guide-%e2%80%93-now-available-in-the-womma-member-center/ http://womma.org/word/2011/08/19/the-social-media-pocket-guide-%e2%80%93-now-available-in-the-womma-member-center/#comments Fri, 19 Aug 2011 16:53:50 +0000 Pat McCarthy http://womma.org/word/?p=25243 The full audio and deck from our Aug. 10 webinar is now available in the WOMMA Member Center. It was presented by Jim Rudden, CMO; and Jordan Viator, Director of Social Media at Spredfast.

Key Takeaways

1. The 6 most important social objectives
2. Tying social in with existing goals
3. Turn-key ready social tactics
4. Real examples of how companies have used these tactics

Download with Audio (Members only)
Download the Deck (Open-to-public)

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Want full access? Contact Jason Dent, WOMMA’s Director of Member Development, at JasonDent@WOMMA.org or 312-853-4400 x201.

Want to present a WOMMA webinar? Submit your webinar idea here.

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]]> http://womma.org/word/2011/08/19/the-social-media-pocket-guide-%e2%80%93-now-available-in-the-womma-member-center/feed/ Members in the Spotlight http://womma.org/word/2011/08/10/members-in-the-spotlight-44/ http://womma.org/word/2011/08/10/members-in-the-spotlight-44/#comments Wed, 10 Aug 2011 17:16:08 +0000 Pat McCarthy http://womma.org/word/?p=25175

Janrain, the leading provider of social identity management solutions for businesses, today announced it has closed $15.5 million in financing. Emergence Capital Partners led the round, and is joined by previous investors Anthem Venture Partners, DFJ Frontier, RPM Ventures, Tim Draper, and founder Larry Drebes with participation from Square 1 Bank. The investment will be used to add resources and employees across all existing functional teams and further support the accelerated growth the company is experiencing.

More Here

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Vocus Webinar: Hey Influencer: Try Influencing Your Boss!

You’re a rockstar at influencer marketing. You’re on first-name terms with bloggers, high-profile customers and journalists. But are you overlooking your biggest influencer of all?

Your biggest influencer is your boss (and their boss), says Rebekah King, Customer Communications Manager at Kelley Blue Book. It’s your CEO; your CMO; the numbers people with the budgets: they’re the influencers your campaigns really depend on. So start talking their language! Break it down into the numbers that matter—then watch your influence over the numbers people grow.

Join Rebekah for a free Vocus webinar on August 16th at 2.00pm ET to find out how.

Register Here

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