The WOMMA Word » Podcasts

A Serial CEO/Entrepreneur on Start-Ups, Social and Search

Pat McCarthy — Wed, 02 Nov 2011 16:34:55 +0000

Nichole Goodyear was named one of the most influential women in technology in 2011 by Fast Company. Over her career, she has founded and headed several tech start-ups that focused on making brands more social and talkable.

She recently did a Marketing Smarts Podcast with Matt Grant, Managing Editor for MarketingProfs. She outlined three phases brands go through on the road to social talkablility:

1. Listening

2. Building

3. Engaging, Inspiring, and Gaining Recommendations

The third step is the big hurdle. Garnering recommendations now requires an approach focused on making customers care enough to share.

Listen to the full 40 minute podcast on MarketingProfs

Nichole Goodyear works for Extole, a WOMMA governing member.

Summit 2010 Podcast from WOMMA’s President, Paul Rand

Pat McCarthy — Wed, 01 Dec 2010 18:06:58 +0000

Paul Rand, WOMMA’s President & CEO of Zocalo Group, recorded a podcast with MediaBistro’s Tonya Garcia. They talked about the key takeaways from WOMMA Summit 2010.

“Integration is key,” says Rand. “The walls are coming down. [It] really is an organizational effort.”

Listen to the Podcast Here (Runtime 8:30)

July is One Hot Month (For Webinars)

Pat McCarthy — Tue, 30 Jun 2009 18:26:04 +0000

Get ready for a full month of WOMMA Webinars. Check out our Events page, http://womma.org/events/, to see them all.
July 8 Webinar: When Companies Need More Than Facebook, LinkedIn and Twitter: How an Internal Social Network is a Competitive Advantage
July 9 Socializing Media Live: Sacred Cows Make Tasty Burgers (podcast)
July 15 Webinar: Do You Speak Social? Social Web Literacy and the Future of Brands
July 22 Webinar: Measuring Social Media Effectively
July 23 Socializing Media Live: Sacred Cows Make Tasty Burgers (podcast)
July 23 Brands Council Webinar: Yelp - Empowering Consumers With Local Knowledge
July 28 Health Care & Pharma Webinar: Applying Current FDA Guidelines to Social Media Marketing
July 29 How to Weave Social Marketing into your Word of Mouth Marketing programs

Socializing Media Podcast to Debate Marketing Strategies and Dispel Myths

WOMMA Editor — Mon, 20 Apr 2009 21:26:07 +0000

WOMMA member companies Visible Technologies and ComBlu have teamed up to create a new Social Media podcast. The Socializing Media podcast series will bring together experienced marketers, authors and entrepreneurs will launch Thursday, April 23, with the promise to deliver insight and clarity to social media strategy. The podcast and its panelists, including ComBlu principal and co-founder Steve Hershberger, and Visible Technologies senior vice president of marketing, Blake Cahillwill, will be a forum for lively discussion on industry hot topics, upcoming trends and best and worst practices. Socializing Media will air on the second and fourth Thursday of every month on BlogTalkRadio.com/SocializingMedia at 11 a.m. Central | 12 p.m. Eastern.

The full story at MarketWatch:
http://www.marketwatch.com/news/story/visible-technologies-incubates-new-social/story.aspx?guid={3A8C098B-42E7-40C4-A83F-ED2F527ABA67}&dist=msr_5

iStarve your Bin

WOMMA Editor — Fri, 13 Feb 2009 19:06:45 +0000

The world is warming, landfills are bursting — we’ve got to start recycling a lot more. London is doing its part. Funded by the London Waste and Recycling Board, and chaired by Mayor Boris Johnson, the “Starve your Bin” Campaign has gone viral.
The campaign, which asks Londoners to “starve their rubbish bin by catching recyclable materials in a green recycling box,” has taken some pretty engaging WOMM steps. Mobile marketing agency, Incentivated, created an iPhone game version of “Starve your Bin” available for free to iPhone users both by texting a number, or by visiting the Apple Store in London.
“Starve your Bin” is now running on television and radio as well, in addition to the online, bus and Tube posters. Staving off rubbish with all forms of media, never a bad thing.

The full story at Brand Republic:
http://www.brandrepublic.com/News/880964/Recycle-London-mobile-game-urges-users-starve-bin/

Best Ads Podcast Takes Off

WOMMA Editor — Mon, 29 Sep 2008 19:31:39 +0000

BestAdsOnTV.com just launched its free new podcast, available on iTunes, and its popularity is already soaring. At #1 in Australia, #2 in New Zealand, #14 in Canada, #15 in the UK, and #90 in the United States, Best Ads shows why a free video podcast is never a bad idea.

The full story at Adverblog:
http://www.adverblog.com/archives/003609.htm

Podcast: Rohit Bhargava and Bringing Back Brand Personality

WOMMA Editor — Thu, 29 May 2008 16:57:51 +0000

In this podcast, Paul Dunay sits down for an interview with Rohit Bhargava, VP of Interactive Marketing at WOMMA member company Ogilvy PR and author of the book “Personality Not Included.” In this interview, Rohit talks about what it means to be a brand with real personality, the challenges that companies are now facing as they try to reinvigorate their personalities, and whether or not all companies have personality potential.

The full story at Buzz Marketing for Technology:
http://buzzmarketingfortech.blogspot.com/2008/05/personality-not-included-podcast-with.html

Social Media Measuring Podcast: Listen, Track, and Get Involved

WOMMA Editor — Fri, 02 May 2008 16:31:55 +0000

This podcast with Paul Dunay and Mike Spataro from WOMMA member company Visible Technologies takes a look at what to do beyond simply tracking online conversations about your brand. Once you’ve got an ear to the social media ground, what next?

The full story at Marketing Profs Daily Fix:
http://www.mpdailyfix.com/2008/05/monitor_track_and_participate.html

Podcast: Bridging the Gap Between Sales and Marketing in BtoB Companies

WOMMA Editor — Tue, 04 Mar 2008 15:48:51 +0000

The relationship between sales and marketing, especially in a BtoB setting, is sometimes contentious. The two practices have different objectives and are often at odds, but both ultimately want to grow revenue for the organization they live in. This podcast, with Paul Dunay of the Buzz Marketing for Technology blog, discusses the key differences between sales and marketing, as well as how to get the two practices talking.

The full story at Marketo:
http://blog.marketo.com/blog/2008/03/sales-is-from-m.html

Podcast: Joe Pulizzi Discusses Content as Marketing

WOMMA Editor — Mon, 03 Mar 2008 16:24:50 +0000

In this podcast with Joe Pulizzi, creator of the blog and business bookmarking site Junta42, Pulizzi discusses the role of content in the form of podcasts, blogs, videos, communities, and a variety of other Web 2.0 platforms as a marketing device. Content as marketing is not a new concept — but the internet age is turning content marketing from a science to an art, according to Pulizzi. Here he discusses the basics of content as marketing, as well as how-to tips and best practices.

The full story at Marketing Profs Daily Fix:
http://www.mpdailyfix.com/2008/02/content_marketing_the_next_big.html