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Word of Mouth Marketing Book Hits Bestseller List

Andy Sernovitz’s “Word of Mouth Marketing” hits #6 New York Times, #1 Amazon Business, #1 USA TODAY Money, and #1 B&N.com

The paperback edition of “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz launched on April 30th and hit the bestseller lists of The New York Times, Amazon, B&N.com, and USA TODAY.

The book focuses on the fundamentals of word of mouth and features tutorials on “3 Reasons People Talk About You,” “4 Rules of Word of Mouth,” and “5 Ts of Word of Mouth Marketing.” The book also features case studies from Dell, IKEA, Intuit, and Microsoft.

More Here

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Oracle bought Vitrue. Check it out!

Join 300 of the most savvy social media and marketing professionals in New York at the 2nd Annual Likeable U on May 15, 2012 at the Desmond Tutu Center (180 10th Ave.). Hosted by Likeable Media, come learn the cutting edge techniques in Facebook, Twitter, Pinterest and more from Peter Shankman, American Express, CBS, DKNY, Citibank and Google. Be there to learn the winners of the Likeable Awards —for the most Likeable professionals online.

Register Now

Enter code WOMMA15 when registering at LikeableU.com to receive  a 15% discount.

Questions?

Email Michele Weisman or call 212-660-2458

BlogFrog

Prosodic

Balassa Laboratories

MDM Communications

MKTG Inc.

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Digital agency 360i today announced that it has hired Adam Kerj to the newly created role of Chief Creative Officer, effective immediately.

Kerj comes to 360i from Saatchi & Saatchi Stockholm, where he served as Executive Creative Director and Founding Partner. Under his helm, it was named Sweden’s Agency of the Year in 2005 and 2007 by Advertising Age. Kerj’s work has garnered close to 50 industry awards, including several from Cannes Lions, CLIOs, New York Festivals, FAB and Eurobest. Prior to his time at Saatchi & Saatchi, Kerj was Founding Partner of TBWA Stockholm and spent several years at Leo Burnett in both Europe and the U.S.

Read More

Merck

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Member Webinar:

Brand Advocates on Facebook: What You Need to Know About Timeline, EdgeRank, & Leveraging Your Superfans

Date: Wednesday, April 18, 2012
Time: 11:00 AM PST/ 2:00 PM EST/
Twitter Hashtag: #zuberance

Presenters:

Scott Meldrum, Founder & CEO, Pollin8

@ScottMeldrum

Rob Fuggetta, Founder & CEO, Zuberance

@robfuggetta

Key Takeaways:

• Identify your Brand Advocates amongst your fanbase
• Leverage new Timeline features to boost advocacy
• Energize Brand Advocates to improve EdgeRank
• Generate leads and lower customer acquisition costs via your Superfans

Plus, real-world case studies on how top brands like Box, GMC, Parallels, and more are leveraging their Advocates on Facebook

Register Here

ARYZTA

AllRecipies.com

Critical Mass

Learn more about joining WOMMA

HealthTalker has remained focused on its original vision of providing consumer-to-consumer word of mouth marketing solutions in the prescription drug space based on the premise that life science companies can do more to shape the conversations that people have, and learn from them over time.

Andrew Levitt, Founder and CEO of HealthTalker, hatched the idea five years ago and wrote the business plan at his dining room table. After fine-tuning his concept, he bought the URL ‘HealthTalker.com’ for $35 and began his entrepreneurial journey as a solo venture. Over the last five years, he has grown the business into a full service agency with a dozen employees. HealthTalker now operates out of a four thousand square foot loft space in the industrial section of West Newton, MA.

More Here

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San Diego Social Media Symposium Returns Next Thursday

With a focus on the strategic approach behind social media platforms and digital technologies, the San Diego Social Media Symposium returns for its third year on Thursday, March 1, to help give attendees the tools needed to effectively engage in social media.

Presented by Nuffer, Smith, Tucker, the one-day symposium will be held at the San Diego Hall of Champions in Balboa Park.

Keynote Speaker: Jason Falls, Founder of SocialMediaExplorer.com, ExploringSocialMedia.com, Author of “No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing”

Thurs., March 1
9:30 am – 4:30 pm

Location:

Hall of Champions
3131 Pan American Plaza
San Diego, CA 92101

Register Here

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The Center for Communication Compliance is holding a webinar:

Social Networking in the U.S. and Europe

Key Takeaways:

• Risks arising from using social media platforms and strategies that support executive decision-making
• What your regulatory responsibilities are in regard to content and off-label discussions
• Why pharmacovigilance and safety reporting are such important considerations
• What liabilities user-generated content can trigger; where data privacy/data protection come into play

Feb. 23
10:00 am EST/3:00 pm GMT

Presenters:

William Long and Emmanuel Saurat (Europe) — from the global law firm Sidley Austin LLP

Wayne Pines and Michael Misocky (United States) are both former FDA officials

Register Here

The Anca Group

Kelley Blue Book

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Affect, a public relations and social media firm specializing in B2B technology and professional services, has been engaged by Cyrus Innovation, experts in software development for enterprises and startups. Cyrus’ team of highly skilled engineers have been developing custom software and applications for East Coast area companies for nearly 10 years.

More Here

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Upcoming Visible Webinar:

“What She Said” - A Special Webcast with Jason Falls and Visible

How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior

Tuesday, February 21, 2012 | 10:30am PST / 1:30pm EST

As an attendee you will learn:

· The top topics women discuss online

· Key marketing and advertising learnings from these conversations

· How social integration can tie social buying intent with increased sales

· How  leading brands are using social data and integration to increase online and offline sales

bit.ly/wssvisible

360i, an award-winning digital agency, has promoted Sarah Hofstetter to President and Jared Belsky to Executive Vice President. The agency has also appointed Dave Jacobs to General Manager of Strategy, Social Media and SEO.

The appointments come during a period of strong growth for the 425-person digital agency, which has seen its business double in size over the last two years as brands increasingly demand a strategic partner able to navigate where there are no roads and make real-time decisions in an evolving, consumer-centric environment.

More Here

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Join Nuffer, Smith, Tucker March 1, 2012 from 9 a.m. to 4:30 p.m. at San Diego’s Hall of Champions, located in Balboa Park. Topics include creating compelling brand content, online reputation management, and online and offline word of mouth. Jason Falls, our keynote speaker, will also talk about social media ROI, and Gary Kim, a mobile marketing analyst and journalist, will highlight the trends in mobile marketing.

More Here

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Facebook Preferred Developer Consultant, Brand Networks today announced Beth Kribs-LaPierre has joined the company as Director, Social Intelligence and Analytics. In this position, Kribs-LaPierre will apply her extensive social media intelligence and analytics expertise to help Brand Networks‘ clients better understand, manage and optimize their social media marketing strategies, social campaigns and apps.

More Here

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Lithium is holding a webinar.

Date:

Wednesday, February 8th
10 am PT  |  1 pm ET  |  18:00 GMT

Companies like Autodesk are driving millions in ROI annually from social support because it delivers better service at a better value. Next generation Social Support is about dialing it up a notch—maximizing that value by making it a fundamental part of the support ecosystem, fully integrated with the systems and processes that make your company run.

What strategies and tactics will help you catch up with the current state of the art in social support?  What will help you leap ahead?  Join Lithium Chief Community Officer, Joe Cothrel, and Autodesk Community & Social Media Program Manager, Brian Kling, as they share their experiences with some of the world’s most successful social support efforts. You will  learn:

1. Four kinds of integration most critical to social support success
2. Ten future trends for achieving social support leadership
3. Key considerations and dimensions of CRM integration (case study)

Presenters:

Joe Cothrel, Chief Community Officer, Lithium

Brian Kling, Community & Social Media Program Manager, Autodesk

Register Here

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Join Richard Edelman, CEO and David Armano, Digital Innovation for a Q & A and discussion of findings from Edelman’s 2012 Trust Barometer, a global survey which takes the pulse of trust in business, institutions and industries. The U.S. debt impasse, the Occupy protests and the nuclear disaster at Fukushima are among the major events of the last year that triggered a dramatic weakening of trust in government and business across the globe. Come and listen to the findings on the importance of trust in government, business and people like yourself.

Chicago Social Media Club Happy Hour
o WHEN: Monday, February 6, 5:00 to 6:00 p.m.
o WHERE: 200 Randolph St., 66th Floor, Edelman
o DETAILS: Drinks and light appetizers

There’s still room on the wait list.

Learn More

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BAZAARVOICE AND BUDDY MEDIA PARTNER TO LINK CUSTOMER ENGAGEMENT ACROSS THE WEB

Bazaarvoice, a market leader in bringing the voice of the customer to the center of business strategy for more than 700 global clients, and Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced a partnership to help brands integrate online customer conversations in their social media campaigns. Westin Hotels & Resorts is the first to use the joint offering on facebook.com/westin, which will be showcased at the upcoming Social Media Week on Feb. 13-17, 2012.

More Here

The partnership focuses on three key objectives to drive loyalty and revenue for brands: increase onsite engagement, create additional brand advocates and reward loyal customers.

More Here

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BzzAgent, the social marketing arm of dunnhumby, announces that the company’s social marketing campaigns have been successfully evaluated in Marketing Mix Modeling (MMM) analysis for several of the world’s largest CPG companies. MMM is considered the gold standard for quantifying drivers of business performance across all marketing channels and activities. Analysis conducted by three leading measurement firms — Nielsen, Genpact and Foresight ROI — has demonstrated a positive ROI for social marketing compared to other media, delivering an average return of $1.50 for every dollar spent.

More Here