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Latest Updates: Member News RSS

  • WOMMA Members in the Spotlight

    Pat McCarthy 11:31 am on February 8, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News

    We’re proud to welcome our newest members:

    The Anca Group

    Kelley Blue Book

    ———-

    Affect, a public relations and social media firm specializing in B2B technology and professional services, has been engaged by Cyrus Innovation, experts in software development for enterprises and startups. Cyrus’ team of highly skilled engineers have been developing custom software and applications for East Coast area companies for nearly 10 years.

    More Here

    ———-

    Upcoming Visible Webinar:

    “What She Said” - A Special Webcast with Jason Falls and Visible

    How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior

    Tuesday, February 21, 2012 | 10:30am PST / 1:30pm EST

    As an attendee you will learn:

    · The top topics women discuss online

    · Key marketing and advertising learnings from these conversations

    · How social integration can tie social buying intent with increased sales

    · How  leading brands are using social data and integration to increase online and offline sales

    bit.ly/wssvisible

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  • WOMMA Members in the Spotlight

    Pat McCarthy 12:04 pm on February 1, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News

    360i Promotes Senior Executives as Agency Growth Accelerates

    360i, an award-winning digital agency, has promoted Sarah Hofstetter to President and Jared Belsky to Executive Vice President. The agency has also appointed Dave Jacobs to General Manager of Strategy, Social Media and SEO.

    The appointments come during a period of strong growth for the 425-person digital agency, which has seen its business double in size over the last two years as brands increasingly demand a strategic partner able to navigate where there are no roads and make real-time decisions in an evolving, consumer-centric environment.

    More Here

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    Join Nuffer, Smith, Tucker March 1, 2012 from 9 a.m. to 4:30 p.m. at San Diego’s Hall of Champions, located in Balboa Park. Topics include creating compelling brand content, online reputation management, and online and offline word of mouth. Jason Falls, our keynote speaker, will also talk about social media ROI, and Gary Kim, a mobile marketing analyst and journalist, will highlight the trends in mobile marketing.

    More Here

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    Facebook Preferred Developer Consultant, Brand Networks today announced Beth Kribs-LaPierre has joined the company as Director, Social Intelligence and Analytics. In this position, Kribs-LaPierre will apply her extensive social media intelligence and analytics expertise to help Brand Networks‘ clients better understand, manage and optimize their social media marketing strategies, social campaigns and apps.

    More Here

    ———-

    Lithium is holding a webinar.

    Date:

    Wednesday, February 8th
    10 am PT  |  1 pm ET  |  18:00 GMT

    Companies like Autodesk are driving millions in ROI annually from social support because it delivers better service at a better value. Next generation Social Support is about dialing it up a notch—maximizing that value by making it a fundamental part of the support ecosystem, fully integrated with the systems and processes that make your company run.

    What strategies and tactics will help you catch up with the current state of the art in social support?  What will help you leap ahead?  Join Lithium Chief Community Officer, Joe Cothrel, and Autodesk Community & Social Media Program Manager, Brian Kling, as they share their experiences with some of the world’s most successful social support efforts. You will  learn:

    1. Four kinds of integration most critical to social support success
    2. Ten future trends for achieving social support leadership
    3. Key considerations and dimensions of CRM integration (case study)

    Presenters:

    Joe Cothrel, Chief Community Officer, Lithium

    Brian Kling, Community & Social Media Program Manager, Autodesk

    Register Here

    ———-

    Join Richard Edelman, CEO and David Armano, Digital Innovation for a Q & A and discussion of findings from Edelman’s 2012 Trust Barometer, a global survey which takes the pulse of trust in business, institutions and industries. The U.S. debt impasse, the Occupy protests and the nuclear disaster at Fukushima are among the major events of the last year that triggered a dramatic weakening of trust in government and business across the globe. Come and listen to the findings on the importance of trust in government, business and people like yourself.

    Chicago Social Media Club Happy Hour
    o WHEN: Monday, February 6, 5:00 to 6:00 p.m.
    o WHERE: 200 Randolph St., 66th Floor, Edelman
    o DETAILS: Drinks and light appetizers

    There’s still room on the wait list.

    Learn More

    ———-

    BAZAARVOICE AND BUDDY MEDIA PARTNER TO LINK CUSTOMER ENGAGEMENT ACROSS THE WEB

    Bazaarvoice, a market leader in bringing the voice of the customer to the center of business strategy for more than 700 global clients, and Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced a partnership to help brands integrate online customer conversations in their social media campaigns. Westin Hotels & Resorts is the first to use the joint offering on facebook.com/westin, which will be showcased at the upcoming Social Media Week on Feb. 13-17, 2012.

    More Here

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  • WOMMA Members in the Spotlight

    Pat McCarthy 8:45 am on January 25, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News

    Bazaarvoice and Badgeville today announced a strategic partnership that will – through game mechanics – provide reputation and social loyalty programs to Bazaarvoice’s network encompassing more than 260 billion customer conversations across its global client base. Bazaarvoice’s solutions now will be integrated with Badgeville’s Behavior Platform to increase contribution of customer-generated content and online social sharing.

    The partnership focuses on three key objectives to drive loyalty and revenue for brands: increase onsite engagement, create additional brand advocates and reward loyal customers.

    More Here

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    BzzAgent, the social marketing arm of dunnhumby, announces that the company’s social marketing campaigns have been successfully evaluated in Marketing Mix Modeling (MMM) analysis for several of the world’s largest CPG companies. MMM is considered the gold standard for quantifying drivers of business performance across all marketing channels and activities. Analysis conducted by three leading measurement firms — Nielsen, Genpact and Foresight ROI — has demonstrated a positive ROI for social marketing compared to other media, delivering an average return of $1.50 for every dollar spent.

    More Here

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  • WOMMA Members in the Spotlight

    Pat McCarthy 11:35 am on January 18, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News

    Zuberance is enabling Webroot to systematically identify its enthusiastic customers (AKA “Webroot Advocates) and energizing them to spread positive Word of Mouth and help drive sales. In only a few months, Webroot has created an army of over 10,000 Webroot Advocates. These Advocates have created over 6,000 highly positive product reviews about their experiences with Webroot products.

    Zuberance is amplifying Webroot Advocates by making it easy for them to publish and/or share their reviews on Amazon.com, CNET, and BestBuy.com plus on Advocates’ Twitter accounts, Facebook, LinkedIn, and via email. Webroot also is smartly leveraging these reviews by publishing them on its website, helping increase purchase consideration and boosting its search rankings.

    More Here

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  • WOMMA Members in the Spotlight

    Pat McCarthy 10:44 am on January 11, 2012 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News

    We’re proud to welcome our newest member – Crayola!

    ———-

    Lithium announced recently a $53.4 million investment round led by marquee VC investors, New Enterprise Associates (NEA) and SAP Ventures. This latest round adds significant strength to our investor base and validates future opportunities for Lithium and its customers.

    ———-

    The Daily Muse named Leslie Bradshaw, President, COO and Co-Founder of JESS3 as a top woman to watch in 2012. Read more about Leslie and all the other up-and-coming business women here.

    ———-

    Ant’s Eye View, a Seattle-based social media strategy development and consulting firm, recently hired Len Devanna from EMC Corp., a global provider of hardware and software solutions, as vice president. Len is a 17-year veteran in digital and social media marketing driving strategy change across a global workforce of more than 45,000 employees.

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  • WOMMA Members in the Spotlight

    Pat McCarthy 11:00 am on December 21, 2011 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News

    WOMMA is proud to welcome our newest members:

    Wildfire Asia

    R2integrated

    Sutter Home Wineries

    ———-

    Joel Warady, Rod Brooks, Ted Rubin, Erin Nelson, and Allen Bonde were named top CMOs on Twitter by Social Media Marketing Magazine. More Here

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    BzzAgent and Trend Micro have been selected as winners in the Best Use of Social Strategies category for the 16th Annual MITX Interactive Awards.

    The annual Interactive Awards program is the largest awards competition in the country recognizing achievements in the creation of web and mobile innovations and emerging applications produced and developed in New England. The MITX Award winners were announced in 26 categories — six “Best of” awards, including “Best of Show” and “Best Use of Technology” — at a sold out ceremony attended by more than 1,000 industry professionals held on December 5th at the Sheraton Boston. More Here

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    Carin Galletta Oliver of Ink Foundry was featured in an article on Restaurant News. She helped them understand how influencers can drive traffic for dining spots. Read Here

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  • WOMMA Members in the Spotlight

    Pat McCarthy 10:58 am on December 14, 2011 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News

    WOMMA is proud to welcome our newest members:

    Facebook

    Emerse

    StumbleUpon

    Health Care Service Corporation

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    Amplifinity, formerly uRefer, Bolstering its Disruptive Word of Mouth Marketing Technology with Series A Financing from Early Stage Partners

    Amplifinity, formerly known as uRefer, and a leader in Word of Mouth and Brand Advocacy marketing, has closed a $2.5MM Series A financing round led by Early Stage Partners. Amplifinity will use the proceeds to accelerate its growth, further enhance its technology, and grow its client base.

    Founded in 2007, Amplifinity’s mission is to capitalize on a growing trend in marketing, Word of Mouth/Brand Advocacy. Word of Mouth marketing has provided top companies a fiscally efficient and virally effective alternative to traditional forms of marketing such as advertising and direct mail. Amplifinity’s technology consolidates the most effective Word of Mouth marketing methods into one platform that allows clients to identify their brand advocates, grow their consumer base and create wide-reaching social campaigns that are supercharged by the recommendations of actual customers.

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    BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby’s executive team as CIO and helped establish dunnhumbyUSA.  As COO, he is charged with integrating the dunnhumby operating model with BzzAgent’s business.

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  • WOMMA Members in the Spotlight

    Pat McCarthy 10:33 am on December 7, 2011 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News,

    Hanser & Associates released their Winter issue of Communication Strategies is now available. To view, click here.

    You’ll find this news from Hanser & Associates informative and helpful, including…
    - Public Relations Leads the Market Conversation

    - Celebrating Public-Private Partnership in Washington

    - Hanser elected to CPRF national board of directors

    - New Client

    ———-

    Zuberance is hosting three webinars next week:

    3 Case Studies in 30 Minutes: How Three Health & Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Brand Advocates
    Date: Tues, December 13, 2011
    Time: 11:00 AM PST/2:00 PM EST
    Speaker: Rob Fuggetta, Founder/CEO, Zuberance

    Case Studies from: 24 Hour Fitness, Club One, and Anytime Fitness
    Register


    5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and Positive Word of Mouth by Mobilizing Their Brand Advocates
    Date: Wed, December 14, 2011
    Time: 11:00 AM PST/2:00 PM EST
    Speaker: Rob Fuggetta, Founder/CEO, Zuberance

    Case Studies from: Intuit, Microsoft, Webroot, NetApp, and Corel
    Register

    3 Case Studies in 30 Minutes: How Three Hotels are Increasing Sales and Ratings by Leveraging Their Brand Advocates
    Date: Thurs, December 15, 2011
    Time: 11:00 AM PST/2:00 PM EST
    Speaker: Rob Fuggetta, Founder/CEO

    Case Studies from: Motel 6, Tryp by Wyndham, and Atlantis
    Register

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  • WOMMA Members in the Spotlight

    Pat McCarthy 11:00 am on November 30, 2011 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News

    We’re proud to welcome out newest member:

    Barkley

    ———-

    Blue Calypso and Collective Bias Announce Word-of-Mouth Marketing Partnership

    Blue Calypso, Inc. announced that it has launched a strategic partnership with Collective Bias, a leading shopper media company, to drive revenue opportunities for its Social Fabric(R) community of bloggers and increase content syndication channels for its clients. Blue Calypso’s Calyp(R) is a patented mobile social marketing and advertising platform which helps businesses amplify advocacy by empowering consumers to endorse the brands they love by sharing advertising campaigns of interest throughout their social communities. Endorsers receive rewards in cash as well as brand loyalty perks and experiences for sharing their endorsements.

    ———-

    Dachis Group is hosting a cocktail reception to engage participants in a discussion about Social Business performance measurement and the Social Business Index. The Index, which launched to the public in September, provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies based on Dachis Group’s Social Business Intelligence as a Service (SBIaaS) data services platform. There will be a short presentation on the Social Business Index followed by a discussion on performance measurement.

    What: Dachis Group Social Business Index Inside Scoop

    When Thursday, December 8 at 6:00pm - 8:00pm

    Where: The James Hotel55 East Ontario, Chicago, IL

    If you are interested in attending, please register here. We encourage you to complete your registration as soon as possible as attendance to the Social Business Index Inside Scoop is by invitation only and spots are limited. This invitation is intended for the recipient only and is not transferable or to be forwarded.

    Please contact Amanda Johnson at amanda.johnson@dachisgroup.com with any questions.

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  • WOMMA Has a New President!

    Pat McCarthy 8:46 am on November 17, 2011 | 0 Comments Permalink | Post Your Comment!
    Tags: Member News

    suzanne-fanning

    Suzanne Fanning was announced as WOMMA’s new President yesterday at Summit 2011.

    She will be responsible for directing and implementing the strategic direction of the association and reports to the WOMMA Board of Directors. The President has a strong focus on all marketing aspects of WOMMA, business development, setting and achieving membership goals, and creating and maintaining partnerships to advance the goals of the association.

    “It is an incredible privilege to work with some of the most forward-thinking marketing leaders in the industry,” said Fanning. “WOMMA has been an amazing resource for all of us for the education, advocacy and advancement of responsible word of mouth marketing, and I am certain the organization will enjoy continued advancement and growth as the leading association for the industry.”

    Fanning, herself, is a recognized industry leader and has been a pioneer in the word of mouth marketing field for the last decade. Innovative award-winning programs she has helped design for several global corporations have yielded unprecedented results and have been featured in Fast Company, AdAge, PR Week, and Forbes as well as in marketing books like How Smart Companies Get People Talking, Brains on Fire, the Secrets of Social Media Marketing , Killing Giants, and Groundswell. Fanning is also a published author and speaker.

    “I am very pleased that Suzanne Fanning has accepted the Association President role at WOMMA,” said Rod Brooks, Chairman of the WOMMA Board of Directors and CMO of PEMCO Insurance. Our search committee and the WOMMA Board of Directors has every confidence that Su will excel as President and continue to push WOMMA forward in this exciting time, Her enthusiasm, passion and experience are just what we were looking for!”

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