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Latest Updates: International RSS

  • Interview with Australia’s TGarage

    Pat McCarthy 10:18 am on March 5, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: International,

    tgarage-headshot

    Like many in our industry, the founders of TGarage were traditional marketers who saw the power of Web 2.0 and embraced it. One of the founders, Paul Rhodes recently offered some key insights in an interview with Smart Company. In his answers, it caught my attention that this new media marketer goes through the same thought process at the beginning of a campaign that he used in traditional marketing: Define metrics, message, demographics and the best mix of actions. This further highlights the fact that many of the tools we use to get people talking are still a means to an end. He further shows how new marketing techniques often need at least a little traditional to fully capture an audience.
    Read the full interview at Smart Company

     

  • Talkable Tourism

    Pat McCarthy 1:26 pm on January 19, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: International,

    The tourism industry has relied on word of mouth much longer than it might think. Taking a trip often costs thousands of dollars and weeks of planning. Consumers do their research and they do it by asking friends. Travel agents are helpful, but there is always the undertone of their vested interest. Unique experiences spark dozens of conversations with potential customers when a tourist returns home. Help them have these conversations by not only providing a talkable experience but also giving them reason to push their friends to go.
    Read more about how to get people talking about your tourism business at Marketing Web

     

  • The WOM Haitian Response

    Pat McCarthy 11:35 am on January 15, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: International,

    Slacktavism is a term that refers to people with good intentions but closed wallets. As the Internet developed, it became increasingly easy to publicly agree with a cause and encourage others to support it while still remaining financially distant. The recent disaster in Haiti might mark a turning point. As of Thursday afternoon, the Red Cross had raised more than $4 million via a text message campaign. The word was spread through Twitter and other social networks. It is unique because it forgoes the standard credit card donation form, a common breaking point for many people, and charges the donation directly to mobile phone bills. This shows how lowering the obstacles between the consumer and conversion can help increase returns whether you are trying to market a product or help people in need.
    Read more on the WOM response at CNN

    WOMMA member SocialTwist sent us this message on how they are making it easier to help.

    Being a startup, we are unable to make any substantial monetary contributions. However, we can create campaigns, host them and bear all the infrastructure costs. We will help mobilize people to your campaign and make your campaign a success. Your campaign can be launched as soon as 20th January and end by February 28th. We expect to help put together a total contribution of $1 million via running such campaigns. Email HelpHaiti@SocialTwist.com for more information.

     

  • A Flashing Flash Mob

    Pat McCarthy 11:18 am on January 14, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: , , International

    Flash mobs have become one of the delightful outcomes of people networking online. They are also a great tool for marketers. When you are looking for attention, a few dozen people and a video camera can go a long way. One recent flash mob assembled in the Berlin-Tegel airport to protest plans to increase the use of full body scanners, or Nacktscanner (naked scanners) in German. Ironically, these protesters who disliked the lack of privacy donned minimal clothes as the passed out leaflets about their cause. On the marketing end, this protest was great WOM. It got people looking and talking. It even made it to foreign media. A little surprise can go a long way.
    Read more and see the (possibly NSFW) video at Wired

     

  • Stiff Upper Lip WOM

    Pat McCarthy 10:37 am on January 8, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: , International,

    Robin Cope wanted to join the British military from an early age. After a successful run in the Army, he drifted from one security job to the next until he came up with a truly unique idea. With a little seed money, he started an outdoor exercise program based on his military training. Now about a decade into the business, each 1.7 members bring in a new member. This may stem from the strong sense of camaraderie that the members feel. The business itself encourages them to get their friends involved.
    Read more about British Military Training at The Times Online

     

  • Island Ethics

    Pat McCarthy 10:34 am on January 8, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: , International,

    Singapore requires all emails and SMS ads must have the word “ADV” and an opt-out option. However, this law does not yet cover Twitter ads. Though Twitter is often done through text, it finds itself in a gray area. The law states that unsolicited messages sent “in bulk” are limited to 100 messages per 24-hour period. But the nature of Twitter requires users to opt-in to receive the messages. Singapore is now in a transition period just like the US was last year. Since the FTC updated the Guides on Testimonials and Endorsements, US law has closed many of the loopholes that made for some unethical practices. Other countries need examine how their laws protect consumers from unfair practices.
    Read more at ZD Net Asia

     

  • Mobile Istanbulites

    Pat McCarthy 10:30 am on January 8, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: International, ,

    At the recent Brand Conference in Istanbul, Turkey, viral and mobile marketing were the talk of the town. The interest in mobile stems from its unique ability to have a nearly 100 percent penetration rate. Unlike other forms of reaching consumers, mobile phones maintain their high quality of consumer connection. This is particularly interesting to Turkey where not everyone has an Internet connection but most have mobile phones.
    Read more about the conference at The Hurriyet Daily News

     

  • WOM Japan Needs Your Whitepapers

    Pat McCarthy 11:25 am on January 4, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: International,

    As part of our alliance with WOM Japan, we will be sharing 5 whitepapers with them. As a WOMMA member, this an opportunity to make a name for yourself in one of the fastest growing WOM markets in the world. WOM Japan have expressed their need for whitepapers in these categories:
    • Measurement and ROI
    • Mobile WOM
    • Marketing Mix
    • Best Practices and case studies
    • Relational marketing between WOM and sales
    Send whitepapers of these categories to Tarah@WOMMA.org

     

  • Rage Against the Standards

    Pat McCarthy 10:22 am on December 23, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: International,

    We have seen passion trump power many times in word of mouth marketing. Rounding up this year, music lovers who hate the pop stars churned out by the UK-based talent show X Factor propelled Rage Against the Machine’s “Killing in the Name” from the early 90’s to #1 on the UK pop-charts. Simon Cowell, the infamous pop guru, at first called the campaign stupid. When the duo behind the campaign managed to best him through word of mouth without any funding, Cowell was forced to swallow his words and actually offered them a job. Coming from him, that is quite the compliment. It also reinforces one of the fundamental truths about WOM. Passion is what gets people talking. One good idea to spark that passion can ignite a firestorm.
    Read more at MediaBistro

     

  • What Now WOMMA?

    Pat McCarthy 10:28 am on December 21, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: International,

    WOMMA Members Only –

    WOM-Japan Needs Whitepapers
    As part of our alliance with WOM Japan, we will be sharing 5 whitepapers with them. As a WOMMA member, this an opportunity to make a name for yourself in one of the fastest growing WOM markets in the world. WOM Japan have expressed their need for whitepapers in these categories:
    • Measurement and ROI
    • Mobile WOM
    • Marketing Mix
    • Best Practices and case studies
    • Relational marketing between WOM and sales
    Send whitepapers of these categories to Tarah@WOMMA.org

    Open to the Public -

    WOM-COMM - Registration Closes on Dec 29 - Classes Start Jan 5
    Gain the hands-on, real life skills you need to learn and maximize WOM tools as part of an overall integrated marketing campaign. The course is taught by 7 industry leaders. The use of WOM and Social Media is everywhere and the benefits are tremendous and proven! Upon completion of WOM-COMM, you’ll:
    -Understand how to integrate marketing strategy with social media tactics across business segments
    -Develop your own thought leadership and be able to establish industry best examples and next practices for your organization
    -Learn about research and measurement tools needed to track ROI across tactics
    -Be prepared to make ethical and sound decisions before executing your next social campaign
    Group rates available. For more information contact us at Certificate@WOMMA.org.
    Listen to what our instructors have to say about WOM-COMM: http://womma.org/certificate/

    Mark Your Calendar for WOMMA’s First Wine Wednesday of 2010
    Our first Wine Wednesday of the New Year will be in the Chicago office of WOMMA. We’ll be getting toasty with wine and conversations about WOM and Social Media marketing. Come meet our 2010 President, Paul Rand, CEO & Founder, Zocalo Group. Plus, come learn about how you can host your own Wine Wednesday in 2010!
    Register here: http://bit.ly/Jan20WineWed
    Free for members and nonmembers

    Pre-Order Your WOMMY Awards Case Study Book
    Learn by example with WOM Works, a collection of the best 2009 WOMMY Award winning case studies. The books will be ready in January, but you can order your copy today. They make a great New Years gift for any your client or colleague. Visit the WOMMA Store today to reserve your copy: http://womma.org/store/

    Summit 2009 Video Archive Now Available
    We created the WOMMA Summit 2009 Video Archive so you can take a stroll down memory lane. Order the SUMMIT 2009 video archive and you’ll be granted access to eight Keynote & General Sessions from the WOMMA Summit 2009: Creating Talkable Brands, Beyond Social Media.
    http://bit.ly/6z5WVL

     

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