Latest Updates: Brands and WOM RSS

• A Serial CEO/Entrepreneur on Start-Ups, Social and Search
  
  

  Pat McCarthy 9:34 am on November 2, 2011 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, Podcasts (21), WOM Evangelism (112)

  

  Nichole Goodyear was named one of the most influential women in technology in 2011 by Fast Company. Over her career, she has founded and headed several tech start-ups that focused on making brands more social and talkable.

  She recently did a Marketing Smarts Podcast with Matt Grant, Managing Editor for MarketingProfs. She outlined three phases brands go through on the road to social talkablility:

  1. Listening

  2. Building

  3. Engaging, Inspiring, and Gaining Recommendations

  The third step is the big hurdle. Garnering recommendations now requires an approach focused on making customers care enough to share.

  Listen to the full 40 minute podcast on MarketingProfs

  Nichole Goodyear works for Extole, a WOMMA governing member.

  

  

   

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• Talkable Brands Exchange Presentations Now in the WOMMA Member Center
  
  

  Pat McCarthy 10:15 am on October 14, 2011 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, Community Management (134), Member Benefits (71), Research (521)

  Presentations from our Sept. 21^st Talkable Brands Exchange in Seattle are available for now for WOMMA members.

  Speakers include:

  Ed Keller, CEO, The Keller Fay Group

  Jodi Flicker, VP Audience Development, Warner Bros.

  Virginia Miracle, SVP, 360 Digital Influence, Ogilvy Public Relations Worldwide

  David Rabjohns, CEO, MotiveQuest

  Bryan Person, Social Media Evangelist, LiveWorld

  Download Here

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  The WOMMA Member Center is available for employees of WOMMA member companies only. To learn how to become a member, contact Jason Dent, WOMMA’s Director of Member Development, at JasonDent@WOMMA.org or 312-853-4400 x.201.

  

  

   

• What the Cool Kids are Researching in Social Media
  
  

  Pat McCarthy 9:59 am on October 12, 2011 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, Listening (31), Measurement (32), Research (521), Working in WOMM (90)

  David Rabjohns, CEO of MotiveQuest, wrote a post that analyzed exactly what questions his clients wanted answered by social media research. He found 30 specific questions brands wanted to know. The winners were:

  Where are people talking about my brand? (9.8%)

  How should I change my messaging? (8.5%)

  How much buzz do I have vs. competition/trend? (6.5%)

  The questions fit into the below categories:

  

  These broad questions draw a lot of data, which is hard to translate into a simple solution. Social platforms do a good job at summarizing data into aesthetically pleasing graphs, but they rarely walk the user to truly answer their questions. David had a great suggestion for future social software development:

  “Great social software should be like great photo developing software.  It should already understand the steps you need to take and then lead you by the hand through the process to get the best end result.”

  Read more about social research at MotiveQuest

  MotiveQuest is a WOMMA member.

  

  

   

• Brands Redefining Social Media
  
  

  Pat McCarthy 10:05 am on October 3, 2011 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, Creative WOM Ideas (256), WOM and Social Networks (702), WOM Trends (738)

  The Brands Redefining Social Media in 2011 list recognizes the brands that are leading and shaping social media. Here are a couple examples:

  American Express, WOMMA Governing Member: From their “Link, Like, Love” program with Facebook, to OPEN Forum with LinkedIn and location-based programs with Foursquare, American Express engages users in a wide variety of ways.

  Coca-Cola, WOMMA Member: Aside from a robust presence on Facebook and Twitter, Coca-Cola has some creative initiatives to tie the brand with “happiness,” including a team of “Happiness Ambassadors” and “Happiness Machine” intended to create viral videos.

  Read what else the top social media brands are doing at iMedia Connection.

  ________________

  Want to learn from these leading brands first-hand? Hear from American Express and Coca-Cole at WOMMA’s Talkable Brands Exchange in NYC on Oct. 11, and WOMMA Summit in Las Vegas, Nov.16-18.

  

  

   

• Word of Mouth > Billboard Ad
  
  

  Pat McCarthy 10:02 am on October 3, 2011 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, WOM and Social Networks (702)

  Companies seem to be pulling out all of the stops to put their brand in your brain. The best way to win the race for mental space, however, may be to opt out of the ad deluge all together since the general public is becoming more and more skeptical of traditional advertising methods.

  Signature Bank of New York has taken the idea of no advertising and run with it. SBNY grew 64% in the past year without the use of a single ad campaign. SBNY relies on recommendations from friends and associates to increase the length of their client list. According to Rajkumar Venkatesan, a professor of business administration at the University of Virginia’s Darden School of Business, a “social bond is strong glue” between companies who have acquired their customers through word of mouth.

  Read more about the power of word of mouth at Fortune Magazine.

  

  

   

• WOMMA Summit 2011 is LIVE
  
  

  Pat McCarthy 9:52 am on August 26, 2011 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, Summit 2011 (13), WOM How-to (591), WOMMA Events (100)

  Join WOMMA Nov. 16-18 for this Vegas-style whirlwind of WOM and social media education, unique and experiential networking events, and an information overload of strategies and tactics to create a Talkable Brand.

  If you already know you’re going, register now and lock in your Early Bird price ($300 savings).

  View the Summit site here.

  

  

   

• Billboards Gone Digital
  
  

  Pat McCarthy 9:35 am on August 26, 2011 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, Creative WOM Ideas (256)

  There is no advertising medium today that is impervious to the digital world—even billboards. Around the world billboards are engaging consumers with sounds, flashes, motion detectors, and interactive games. For the marketer who’s tired of people simply walking by, interactive billboarding seems to be an effective method for capturing people’s attention.

  

  Sometimes examples are the best learning tools. See ten examples of interactive billboarding at Mashable.

  

  

   

• The Brandsphere
  
  

  Pat McCarthy 10:24 am on August 24, 2011 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, New Media (31), WOM and Social Networks (702)

  Member company JESS3 and School of WOM 2011 speaker Brian Solis have teamed up to create a new infographic showing the division of media opportunities – The Brandsphere. The infographic expands on the idea of Paid, Owned, and Earned media opportunities to also include Promoted and Shared.

  

  Read more at Brian Solis’ blog.

  

  

   

• Why You Should Consider Online WOM
  
  

  Pat McCarthy 8:52 am on August 22, 2011 | 0 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, Influencers (60), WOM and Social Networks (702)

  With people (your customers) spending an average of 4.6 hours a week on various social media channels, word of mouth marketing should clearly no longer be a strictly offline practice. We recently came across this infographic that shows how using word of mouth in social media can lead to more brand recognition and conversions - in case you still aren’t convinced.

  

  See the full infographic at Mediabistro.com.

  

  

   

• Brands: Act Fast on Google+
  
  

  Pat McCarthy 8:44 am on August 22, 2011 | 1 Comments Permalink | Post Your Comment!
  Tags: Brands and WOM, Google+ (14), WOM and Social Networks (702), WOM Trends (738)

  Even though “Brand pages” don’t exist yet on Google+, the platform’s 20+ million users is reason enough for brands to start getting familiar with its capabilities and possibilities. John Bell of WOMMA Governing Member Ogilvy PR outlined a few things that brands can expect from Google+, and why it’s important for brands to get smart about the platform fast.

  Key Takeaways

  1. Expect business profiles to launch later this year.

  2. A brand’s presence on Google+ could be very different than on Facebook.

  3. Expect the Google+ evolution to be faster than Facebook.

  Read more about Google+ and brands at the Digital Influence Mapping Project.