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Latest Updates: Array RSS

  • 2010 Marketing Words

    Pat McCarthy 11:15 am on January 14, 2010 | 0 Comments Permalink | Post Your Comment!
    Tags: Array

    Get ready to update your marketing dictionaries. There is a whole new crop of words that you might hear this year.

    • Spurned Media – Bad WOM spread through the media, usually a result of poor customer service
    • Mobilenecking – Think rubbernecking with phones. Easily solved by turning the email alert off and making eye contact.
    • Brand Tease – They become a fan and then never visit again. Reign in these aloof fans with engagement.

    There are more at the cited article. Let us know if we missed any. We’re always up for more WOM words
    Read the rest at the Consumer Generated Media blog

     

  • Tomorrow’s Healthcare Webinar and WOMUK Event Info

    Pat McCarthy 12:08 pm on July 27, 2009 | 0 Comments Permalink | Post Your Comment!
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    Health Care & Pharma Webinar

    Applying Current FDA Guidelines to Social Media Marketing

    When: Tuesday, July 28, 2009
    Time: 1pm Pacific | 2pm Central | 3pm Eastern
    Register: https://www2.gotomeeting.com/register/690055002
    Cost: Free!
    **Open to WOMMA members and healthcare-centric brands & nonprofits only

    Presenters:
    Gina Ashe - CMO, Sermo
    Elizabeth Browning - Founder, BeWell.com
    John Serio - Partner, Seyfarth Shaw LLP

    Moderator:
    Ann Moravick - Founder, President of Rx4Good

    Overview:
    Healthcare and social media are evolving at a rapid pace and changing the landscape forever for physician treatment practices and patient care.

    How will social media evolve in the coming years? What promise do social media hold for the betterment of our healthcare system? What role should pharmaceutical companies play in the patient and physician dialogue? These questions will be the focus of the first in a series of WOMMA sponsored healthcare webinars. Our first session will feature three guest speakers each with a unique perspective on the social media environment today.
    —————————————————————————————-

    Ridley Scott’s Purefold Brings Hollywood and Web 2.0 closer together to turn online audience conversations into premium content

    Purefold is one of the most exciting innovations for a decade. Conceived by Ag8, it brings together an open media franchise, combining premium quality content production, distributed storytelling and open license distribution.

    Purefold solves some of the key issues facing brands and agencies today:

    • How to amplify online audience conversations in a meaningful way
    • How to engage with audiences in real-time
    • How to bring Hollywood and Web 2.0 closer together
    • How to increase adoption and distribution of content through the use of an open license

    Date: Thursday 30th July 2009
    Speaker: Tom Himpe, Founding Partner Ag8
    Location: Grey, 77 Hatton Garden, London ECIN 8JS
    Breakfast: 8.30am
    Presentation: 9am-10am
    Cost: Members £20, Non-members & invited guests £25
    Payment: BACS or cheque in advance or cash at the door
    To register contact Julian Ferguson on:
    Email: julian.ferguson@womuk.org
    Phone: 0203 286 4145 or 079 2105 1282
    (all prices are inclusive of VAT)

     

  • Social Media Psychologically

    Pat McCarthy 11:38 am on June 23, 2009 | 0 Comments Permalink | Post Your Comment!
    Tags: Array

    There is a lot of talk about how social media can be used for marketing. Knowing why people use it is essential to harnessing its power. Several recent studies that examined the social media explosion showed that it is mainly a new way to do the same old thing. People are social beings and when something like Facebook comes along, they’re really just presented with a new platform to socialize. Each user utilizes the platform differently just as people socialize differently. Either way, social media is helping people organize their interaction with the world. To market through this medium, brands must understand that this isn’t just another place to bombard with advertisements. It’s more of a place to befriend the customer.

    The full story at Tom H.C. Anderson: http://www.tomhcanderson.com/2009/06/23/a-psychological-viewpoint-on-social-networks/