Virgin Blue, an Australian low-cost airline, have just launched a new campaign; the worlds biggest game of “Pass the Parcel” to celebrate their ninth birthday in Australia. When you get to the birthday website a 3D present invites people to unwrap it for a chance to win one of hundreds of instant win prizes. Every friend you share it with gets you an extra layer to unwrap and another chance to win prizes, so this could go semi-viral if they can drive enough traffic to the site at the start of the campaign
Full story here: http://www.digitalbuzzblog.com/virgin-blue-9th-birthday-worlds-biggest-game-of-pass-the-parcel-campaign/