The WOMMA Word

Magazine WOM Online & Off

Pat McCarthy — Thu, 18 Mar 2010 17:08:20 +0000

How many times have you gone over to a friend’s place and picked up a magazine on their coffee table? Personally, I can’t count the number. Over the years, this has led me to find numbers of publications that I have placed on my own coffee table. Magazines, due to their size, content and publication cycles, have always been highly sharable offline. Now they are moving online. One of my favorite publications, Lapham’s Quarterly, caters to a niche group of history and literature buffs. Last October, they ventured into Twitter and Facebook. Of the benefits, they found it gives their quarterly magazine a real-time voice. Separately, the editors of Seventeen have used social media to listen for topics their readers would like to hear. Even if you don’t run a magazine, the methods they use have further business applications. Internal and customer communications can certainly be improved with a constant and receptive presence.

WOMMA Members in the Spotlight

Pat McCarthy — Thu, 18 Mar 2010 17:03:47 +0000

We are proud to announce our newest member:

CEI-Star

Bazaarvoice announced that Dev Ittycheria has joined the Bazaarvoice Board of Directors. Ittycheria, who co-founded BladeLogic and led the company’s successful IPO in 2007, most recently served as president of the Enterprise Service Management (ESM) division of BMC Software where he was responsible for a business with $1.2 billion in annual revenue.

Ikea has selected Ogilvy & Mather to handle its integrated-communications account. See the full story here.

VIPdesk was highlighted as a great option for those who work at home in a USA Today article. Read it here.

VIPdesk was featured in an article titled “Find legitimate work-from-home opportunities online” in Friday’s USA Today. This article was written by Kim Komando, author of the nationally syndicated “Cyber Speak” column and a long-time friend of VIPdesk. You can read the entire article here.

Local Washington DC’s Fox affiliate aired a piece last week on “Legitimate Work at Home Online Jobs” that featured VIPdesk. AOL’s Consumer Advisor Regina Lewis reviewed five work-at-home opportunities, with VIPdesk serving as the ONE and ONLY virtual contact center provider that she featured! View the clip online here.

EARTH DAYS will premiere on Earth Days’ Facebook Page utilizing the Social Screening™ Application created by Brand Networks, Inc. Read the full story here.

What Now WOMMA? Three Wine Wednesday’s Next Week

Pat McCarthy — Thu, 18 Mar 2010 16:59:50 +0000

Social Marketing Compensation Study

WOMMA released a study that shows in highly specific details of the current state of social marketing professional compensation. This study is a must for any brand or agency that needs to know the cost of social marketing professionals. Need a taste?

Read a summary here: http://bit.ly/SalaryCompensationStudy

Save $20 by using the coupon code ‘WOMMA’ here: http://bit.ly/BuyTheCompensationStudy

Wine Wednesdays:

WOMMA Wine Wednesdays are now Free

Our members and fans are the backbone of WOMMA and the WOM marketing industry. Join us at one of our four upcoming Wine Wednesdays to build your career, your company, and our industry. You’ll find all the information you need in the links below.

March 24 – New York

March 24 – Boston

March 24 – Grand Rapids

Did you know hosting Wine Wednesdays are a WOMMA member benefit? Email our Events Director, Kristin at KHorstman@WOMMA.org for more information.

Out of the Silos, into the Fields

Pat McCarthy — Thu, 18 Mar 2010 16:57:13 +0000

A recent Marketing Sherpa report surveyed how brands felt social media aided them in several distinct business goals such as increasing brand awareness and increasing lead generation. Looking at the chart , it is surprising to find that no matter what goal the brand was asked about, around 50% of respondents found social media “somewhat effective.” While “very effective” varied from 12% to 49% and “not effective” went from 4% to 43%. So what does this mean? Perhaps brands using social are still relying on one department when it should really be used by all. The fact that it is so new makes some want to have a specialist controlling it all. But that person may not have a good enough knowledge of the brand’s business to effectively handle everything. Instead, that person’s job should be teaching everyone how their department can benefit from social media.

What Now WOMMA? Still 4 More Webinars in March

Pat McCarthy — Thu, 18 Mar 2010 16:55:14 +0000

Did you know presenting WOMMA Webinars is a member benefit? Email Tarah@WOMMA.org to learn more about this benefit and a boatload of others.

March 23: Brands Council Jam Session - FTC Disclosure Guidelines

Date: Thursday, March 23, 2010
Time: 2:00 PM - 3:00 PM CST
Who: For Brand & Nonprofit Members
Register Here: https://www2.gotomeeting.com/register/185654811
Full details here: http://bit.ly/March23Info

March 24: Augmented Reality: What it is and What it Means for Brands and Marketers

Presenter: John C. Havens, VP of Social Media, Porter Novelli
Date: Wednesday, March 24, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar24Webinar
Full details here: http://bit.ly/d8DItN

March 25: Brands Council Webinar

Social Driven Business Transfomation: Developing a Foundation of Internal Processes & Applications

Date: Thursday, March 25, 2010
Time: 2:00 PM - 3:00 PM CST
Who: For Brand & Nonprofit Members
Register Here: https://www2.gotomeeting.com/register/462204914
Full details here: http://bit.ly/March25Info

March 31: The News Engine that Powers all your Social Media

Presenter: David Patton, Editor in Chief, Waggener Edstrom
Date: Wednesday, March 31, 2010
Time: 11:00 AM - 12:00 PM CST
Who: For Everyone
Register Here: http://bit.ly/Mar31Webinar
Full details here: http://bit.ly/March31Info

WOM: Now in the Gilded Age

Pat McCarthy — Thu, 18 Mar 2010 16:52:34 +0000

In the cited article, Pat LaPointe makes the point (zing!) that researchers often are misguided for many years. His example of how we came to understand the age of the earth translates pretty well into WOM marketing. Think about how long marketing has been going on. Yep, thousands of years. Ever since there was a product to sell, marketers have been hard at work. However, it has been only 5 years ago since WOM marketing was even a term. Now that it has proliferated, measurement techniques are constantly being perfected. But with 90% of conversations about brands taking place offline, we are still looking for an ideal method to truly know the results of a campaign.

March Madness! Last day to get 50% off WOM Works!

Pat McCarthy — Wed, 17 Mar 2010 16:56:11 +0000

Lack of sun makes us a bit nutty here in Chicago. Don’t wait until we come to our senses to get your reduced price copy of Word of Mouth Works: Award Winning Examples of Effective WOM Campaigns. The longer you wait, the smaller the discount. The book may be discounted but the content isn’t!

3 days only 50% off WOM Works - March 15-17

2 days only 25% off WOM Works - March 22-23

1 day only 15% off WOM Works - March 29

Order here: http://bit.ly/WOM_March_Madness

Sneak Peek the book here: http://womma.org/store/womworks/

WOM Works the Movie: http://www.youtube.com/user/WatchWOMMA#p/a/u/1/BGdkt0hHWPE

Measurement for Free?

Pat McCarthy — Wed, 17 Mar 2010 16:55:15 +0000

WOMMA member Fanscape published a whitepaper today that offered some great insights into the variety of cost free Twitter measurement platforms. If you are using Twitter to promote, engage or just build awareness, the detailed analysis of which tools work best for each task will be highly useful. It opened my eyes to a few tools that I plan on experimenting with today. One of which is Squawq, created by WOMMA member Colle + McVoy. It allows you to search for specific hashtags or keywords, which it then reports according to volume, vocal authors and urls associated with your search. The whitepaper goes on to explain the uses of 8 other free measurement platforms, most of which hit the market within the last year. The whitepaper was written by Christina Mejia, Director of Research & Analytics at Fanscape and member of WOMMA’s Research & Measurement Council.

Download the whitepaper at http://bit.ly/FSWP03

What Now WOMMA? Wine Wednesday in San Fran Tonight

Pat McCarthy — Wed, 17 Mar 2010 16:52:59 +0000

Wine Wednesdays:

WOMMA Wine Wednesdays are now Free

March 17 – San Francisco

March 24 – New York

March 24 – Boston

March 24 – Grand Rapids

Did you know hosting Wine Wednesdays are a WOMMA member benefit? Email Tarah@WOMMA.org for more information.

Social Marketing Compensation Study

Read a summary here: http://bit.ly/SalaryCompensationStudy

Save $20 by using the coupon code ‘WOMMA’ here: http://bit.ly/BuyTheCompensationStudy

Soccer and a String Quartet

Pat McCarthy — Wed, 17 Mar 2010 16:50:13 +0000

The UEFA Champions League is one of the biggest soccer events around. Heineken sought to capitalize on this with a very devious trick where girlfriends, professors, and were enlisted to convince their beaus to attend a string quartet instead of watching the game. In the cited link, you can watch the men make the painful choice to appease their girlfriend over their mates. Once at the concert, the visibly discontent victims of this prank encounter a surprise presentation of the Championship game. This video had great viral qualities. It played on human behavior and interrupted schemas. The press and blogosphere loved the video created, garnering millions of impressions. Hats off to Heineken and Kreatif360!

Watch the video on 1000heads’ blog