Word of mouth marketing works in any language, just ask Alex Lopez Negrete. He headed a new marketing campaign for Dr. Pepper to reach American Hispanics. The campaign is set by a catchy Spanglish song that can be downloaded and remixed from the website. Not only does Dr. Pepper acknowledge a growing demographic in the United States, they respect and engage it.
The full story at AdAge:
http://adage.com/hispanic/article?article_id=137083
The Federal Trade Commission (FTC) could soon be setting some new proposed rules regarding paid endorsements. No one is surprised when Michael Jordan tells us to buy Nikes because we all know they pay him seven figures to do so. But what if your favorite tech blogger just suggested Brand A is the best? It could be a true opinion or the brand might have given him free products to review or simply cash. This practice isn’t new, but the proposed rules could make full disclosure of gifts and payments into law.
The full story at MediaPost:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107399
What: WOMMA Webinar
When: Wednesday, June 10, 2009 11:00am CDT
Register: https://www2.gotomeeting.com/register/601602770
Overview: Social media in healthcare is evolving at a rapid pace and changing the landscape forever for physician treatment practices and patient care. How will social media change in the coming years? What promise does social media hold for the betterment of our healthcare system? What role should pharmaceutical companies play in the patient and physician dialogue? These questions will be the focus of the first in a series of healthcare and pharma webinars brought to you by WOMMA.
The full story at WOMMA:
https://www2.gotomeeting.com/register/601602770
Twitter has gone from a toy to a tool very quickly and many companies are still reading the owner’s manual. We all know that when a new product comes out, there needs to be a corresponding tweet with a link. It only takes a few minutes and the cost is negligible. But for pros, Twitter is more than just a 140-character billboard. Several companies are blazing the trail by engaging in conversations, customer service, targeted advertising, and building a personality for their brand. These leaders are tweeting their way to sales, customer loyalty, and success.
The full story at Customers Are Talking Blog:
http://caddellinsightgroup.com/blog2/2009/05/the-five-archetypal-business-twitter-strategies/
Just like company websites and blogging, the hype-overload-backlash cycle has hit social media. That means we are only one step away from the settling point: acceptance. The business community often gets over excited about new business tools after seeing a few people become overnight millionaires. With the “If it worked for them, it will work for me” attitude, they sign up, plug away and eventually become disappointed that they haven’t become the next big thing. But this doesn’t mean all that work didn’t pay off. It develops into a regular and reasonably effective part of the marketing strategy.
The full story at Duct Tape Marketing Blog:
http://www.ducttapemarketing.com/blog/2009/06/08/social-media-bashing-on-the-rise/
Slideshare proves to be another great resource for finding out the latest opinions on developing resources. Here we have ten different examples of the social media discussion. There are plenty of statistics, examples, quotes and suggestions to fill a conference. It’s a great compilation to catch up, keep up, and get motivated.
The full story at Econsultancy Blog:
http://econsultancy.com/blog/3982-10-superb-social-media-presentations
Many companies have tried to create interactive websites that ended up falling flat. This is not one of them. UNIQLO, a rising star in the international fashion game, crafted a truly captivating website. They show their entire product line scrolling across the screen, color coordinated, and impossible to look away from. Click on an image to get the name and price. With only one store in the USA, UNIQLO is sure to get people talking with this gem.
The full story at Digital Buzz Blog:
http://www.digitalbuzzblog.com/uniqlo-introduction-story-animation/
The promise of word of mouth (WOM) marketing initiatives has practically saturated the consciousness of every brand marketer: relevant, more targeted reach leading to more efficient use of marketing dollars, a virtual focus group providing commentary about a company’s products and services, opportunities for engaging customers in greater dialogue, just to name a few. But one important barrier to adopting WOM marketing more broadly has been a lack of understanding about what, and how, to measure the impact of WOM marketing. We are calling for comments to the draft of the guidebook. There are currently seven chapters written and we’re adding three additional chapters as well as an overall ROI component. As a member of WOMMA, we are calling on you to review the guidebook and submit your comments. The Research & Metrics Council will consolidate all comments and make changes to the guidebook accordingly. The final draft will be released during the Research Symposium & Marketing Summit, Nov. 18-20 at the Paris Hotel in Las Vegas.
Review the guidebook here: http://womma.org/metrics/Metrics-Best-Practice-Guidebook.pdf
Make comments here: http://womma.org/metrics/comment.php
The full story at WOMMA Metrics:
http://womma.org/metrics
Turkey is proving to be very Internet savvy. Though they rank 7th in total number of users among European countries, they are first in Internet activity averaging 32 hours and over 3,000 page views per month. Google was the most popular site followed by Microsoft sites, Facebook, and several local news and sports sites. It’s only a matter of time before that number increases considering a much lower percentage of the population has access to the internet than many other European countries.
The full story at Web 3.0 Technology:
http://web30technology.com/web-30-technology/internet-marketing/turkey-has-the-most-engaged-internet-users-in-europe/
The Philippines Department of Tourism (PDOT) has created a virtual island in Second Life to give users a taste of the real thing. They wanted a way to connect with the youth and show the beauty of their country. Instead of the standard brochure with pictures of volcanoes, beaches, and windsurfers, their virtual world put the experience on the Internet. Of course you won’t be feeling the sun on your face while you tan on a virtual beach, but it might whet your appetite.
The full story at TMC News:
http://www.tmcnet.com/usubmit/2009/06/05/4213097.htm
