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• Top Indian Tweets
  
  

  Steve Ziemba 10:03 am on October 2, 2009 | 0 Comments Permalink | Post Your Comment!
  

  India surpassed 1 billion citizens years ago and now 135,000 of those are tweeting. Tweeple.in is a site that recently emerged that tracks the most influential of Indian Twitter users. Unfortunately the top twenty is comprised of celebrities and “SEO/SEM experts.” The first is a one way conduit of gossip and the latter usually follow around 20,000 people. Because a lot of Twitter users follow anyone who follows them, these numbers tend to be inflated in terms of how insightful the authors actually are. The following article compiled a list of the top 100 Indian bloggers, entrepreneurs and social media though leaders on Twitter. Aggregating the people you follow may be a great way to decrease all the clutter that clogs a lot of good conversations going on in Twitter.
  The list with late updates at Gauravonomics
  http://www.gauravonomics.com/blog/my-list-of-the-most-influential-indian-bloggers-entrepreneurs-and-social-media-thought-leaders-on-twitter/

  

  

   

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• WOMMY Awards & Summit News
  
  

  Steve Ziemba 10:02 am on October 2, 2009 | 0 Comments Permalink | Post Your Comment!
  

  Today is the last day for early bird registration! Register early and save $200. Register here: http://womma.org/summit09/register/
  The full list of speakers for Summit 2009 is now available with headshots and bios.Go here to see it: http://womma.org/summit09/speakers/

  We still have several sponsorship opportunities for Summit 2009. Where else will there be a place where the top WOM practitioners will congregate specifically to learn how to do WOM better? Our options are flexible. Got a creative idea to generate some buzz? Tell us about it. You are in the business of creating talkable brands and marketing. We want you to use that skill in your sponsorship.
  Go here: http://womma.org/summit09/sponsorship/
  Or contact Kelly Hartweg at Kelly@WOMMA.org

  3 days left before we close the door on WOMMY Award submissions. Don’t miss out on your chance to be recognized as a leader in WOM.
  Nothing to submit? That’s okay. It happens to the best of us.  But, we know you have friends in the biz: http://bit.ly/WOMMY_Tell_A_Friend
  Want to make it interesting? Go ahead, challenge a colleague (if you dare): http://bit.ly/WOMMY_Challenge

  

  

   

• Hong Kong Does a Trust Fall with Social Media
  
  

  Steve Ziemba 10:00 am on October 2, 2009 | 0 Comments Permalink | Post Your Comment!
  

  A recent survey conducted by the Hong Kong Association of Interactive Marketing found that businesses in the former colony have a very high trust in social media. For the most part, social media was trusted at the same rate as TV marketing. One area that social media truly excelled was when participants were asked which media was most effective in building a relationship with target customers. Seventy-one percent rated it as “Trustworthy & Influential.” The next most trusted were electronic direct marketing (50%) and direct marketing (41%). The cost of social media campaigns pales in comparison to the other options. We are likely to see a surge of social media marketing in Hong Kong because of these results.
  More on the survey including a slideshare presentation at Asian Digital Map
  http://www.asiadigitalmap.com/2009/09/socia-media-hong-kong-blogs-facebook-hkaim/

  

  

   

• What Now WOMMA?
  
  

  Steve Ziemba 9:59 am on October 2, 2009 | 0 Comments Permalink | Post Your Comment!
  

  NARC Conference:
  WOMMA continues to lead the discussion on ethics and the FTC’s impending decision on testimonials and endorsements.  Paul Rand, WOMMA’s President Elect and CEO of the Zocalo Group , will be contributing to a panel discussion at the NAD Annual Conference 2009, Oct 5-6. Joining Paul on the panel is Jeffrey S. Edelstein, Esq, of WOMMA member company Manatt, Phelps & Phillips, LLP,
  Information: http://bit.ly/NARCcon

  Webinars:
  Next Wednesday Fanscape will present a webinar titled “Brand Evangelists: A case study on incorporating influencers into the marketing fold.” The presenter will be Larry Weintraub, CEO and Co-Founder, Fanscape.
  When: Wed. Oct. 7
  Time: 9am PST | 11am CST | 12pm EST
  Registration: http://bit.ly/FanscapeWebinar

  Brands Jam Session!
  Join WOMMA’s WOM Enthusiast John Moore for a brands-only learning session. John has real world brand marketing experience with his days at Starbucks and Whole Foods.  The jam session is an interactive webinar in which John will be fielding your audio questions and offering up key advice that will make you more effective.
  Join the conversation and learn:
  - How to better sell your out-of-the-box ideas internally
  - How to show results for your WOM and Social Media efforts
  - How to be part of the team despite being a team of one
  When: Tuesday, Oct. 6
  Time:  12pm PST | 2pm CST | 3pm EST
  Register Here: http://womma.org/brandscouncil/jamsessions/

  

  

   

• 5 Reasons Orkut Can’t Kut It
  
  

  Steve Ziemba 9:57 am on October 2, 2009 | 0 Comments Permalink | Post Your Comment!
  

  It’s pretty rare for Google to produce a product that isn’t well thought out and useful. Orkut, their social media site, has not only lagged, but is quickly losing their key markets to Facebook. In the last few months, Facebook has had huge expansion in India and Brazil where Orkut was traditionally dominant. Doing a side by side comparison reveals the main problem, Orkut can’t keep up. They fail to fix bugs, profiles have too few privacy options and they have missed the app train. Users have an option between a constantly updated platform or one that is years behind. Without some seriously aggressive updates, Orkut may soon be a headstone in the social media graveyard.
  The full story at Simple Thoughts
  http://blog.taragana.com/index.php/archive/10-ways-orkut-can-compete-with-facebook/

  

  

   

• Extra! Extra! Tweet All About It!
  
  

  Steve Ziemba 9:53 am on August 25, 2009 | 0 Comments Permalink | Post Your Comment!
  

  Tewspaper, an online newspaper without writers, has launched with coverage of five major metropolitan cities - Baltimore, Dallas, Chicago, Los Angeles, and New York City. Tewspaper scours social media websites such as Twitter and filters messages down to breaking news. One of the local sites, Baltimore News, brings algorithmically-filtered news to people in Tewspaper’s hometown. One of Tewspaper’s innovations is a system of filtering through the obscure and finding the relevant news on social media sites.

  Full story: http://www.prweb.com/releases/local-news/social-media/prweb2786724.htm

  

  

   

• Top 10 Social Drugs
  
  

  Steve Ziemba 9:52 am on August 25, 2009 | 0 Comments Permalink | Post Your Comment!
  

  What is the “social share of voice” among pharmaceutical companies online? While some drug companies have been reluctant to embrace social media for fear of running afoul of FDA regulations, others are embracing social networks to help brand and position their companies in a positive light with consumers and practitioners. Here is a list of the top ten Pharma companies presently using social media to reach out to larger audiences.

  Full story: http://inventorspot.com/articles/top_ten_drug_companies_social_media_31760

  

  

   

• Learn How Dell is Integrating Social Media into Their Business
  
  

  Steve Ziemba 9:50 am on August 25, 2009 | 0 Comments Permalink | Post Your Comment!
  

  What: Brands Council Webinar
  When: Thursday, August 27
  Time: 12pm Pacific | 2pm Central | 3 pm Eastern
  Register Now! https://www2.gotomeeting.com/register/582343299
  For brands & nonprofits only.

  Featured Speaker:
  Liana Frey, Director of Communities & Conversation, Dell
  Dell has over two billion customer interactions each year. Liana Frey, Director of Communities and Conversations, will share Dell’s learnings over the past two years as the company has embraced social media. She will provide examples of how Dell is empowering its customers to share their stories and ideas. You’ll hear how social media is organized, measured and, most importantly, what could be of interest to your company in the journey to enable customers to walk the hallways of your company.

  

  

   

• From Ham Lake to Hastings, Comcast Looks to Improve Customer Care
  
  

  Steve Ziemba 9:47 am on August 25, 2009 | 0 Comments Permalink | Post Your Comment!
  Tags: Comcast, Customer Care (57)

  Tired of hearing about its poor customer service reputation, Comcast says it’s moving to improve its customer service in the Twin Cities, where it counts 555,000 customers. Among the features of Comcast’s new Customer Care program: equipping technicians with high-tech handheld devices that can test a home’s entire network, giving every employee “Make It Right” cards to hand out to anyone who has a beef with Comcast, and even encouraging workers at the call center to smile when they’re talking to a customer.

  Full story: http://www.startribune.com/business/54636357.html?elr=KArksUUUoDEy3LGDiO7aiU

  

  

   

• WOM Bucks Recessionary Trend
  
  

  Steve Ziemba 12:25 pm on August 24, 2009 | 0 Comments Permalink | Post Your Comment!
  

  As the recession continues to put pressure on ad spending across most media, word of mouth marketing is one notable sector that has bucked the trend and continued to grow. Why the surge in WOM? Ed Keller, CEO of the Keller Fay Group and WOMMA member company, a research firm that specializes in WOM, explains it this way: “The number-one way that consumers make decisions is through word of mouth. Brands realize that consumers are willing to engage with them in conversation, and they realize that they have no choice but to participate if they want to be a part of the consumer decision making process.”

  Click HERE for full story