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Here’s the situation: You’ve got multiple social network accounts – Twitter, Facebook, LinkedIn, Google+, and possibly more. You use each one of these networks differently and for different reasons. Across them all, you’ve got hundreds (or thousands) of friends sharing different content with you. You’ve got to check in with each network regularly in order to have all your content bases covered, and to make sure you haven’t missed anything. Sound familiar? You’ve entered the Sharepocalypse. But the Sharepocalypse is not just an era of insanity and playing perpetual catch up. It’s also an era of opportunity for new start-ups that help users manage and organize their networks. Read more about the Sharepocalypse at Mashable. 
While there is no shortage of tools and technology available to help companies collect and analyze social media data, marketers still struggle to truly understand social media’s value. Rather than looking at data itself as the benchmark of success, marketers should expand their idea of what is considered success when measuring their social media efforts. Econsultancy recently put together a list of 11 ways to measure the value of social media: - Action and Interaction – Are your friends and followers sharing your message? Are they leaving comments or reviews? An engaged customer is a highly valuable one. - PR – The worlds of PR, customer service and marketing and fusing. Measuring PR could mean measuring social media. - Retention – The increased level of customer engagement through social media should lead to an increase in customer retention over time. Read the full list at Econsultancy.
Content is what spreads, and good content is what people want to share about your brand. But rather than focusing your brand marketing strategy solely on content, also consider the idea that originally drove that content. The ideas that spark content are the real value drivers, and aligning your brand with an idea that is important to both you and your customers can prove to be very powerful. Gryo suggests three new ways for marketers to view ideas:
Read more about ideas plus seven questions to ask yourself at Forbes’ Gyro Blog.
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Topic: Promoting mediocrity – Focusing on marketing and promotion won’t help you without a product that is buzzworthy. Fri., Feb. 17
On Demand Podcasts
Listen to past WOMMA Podcasts including:
CMO’s and Analytics: Oil & Water?
The State of Online Branded Communities ———- Webinars: Online/Offline WOMM Webinar
Title: Tapping into Online and Offline Word of Mouth to Fuel Growth in Times of Business as (un)Usual Presenters:
Description: In this webinar, we’ll walk through the importance of paying attention to the depth of information available in a robust recommendation program. Plus, you’ll hear how T-Mobile USA has engaged customers through social and verbal referral marketing as an approach to meet aggressive new-subscriber targets in the midst of business uncertainty. Wed., Feb. 14 ———–
Title: Social Media Sales Impact Quantified Presenters:
Key Takeaways:
In partnership with NM Incite – WOMMA published an eBook that examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011. ———- The 16 WOMMY Award Winning Case Studies of 2011 Word of Mouth Works, our annual WOMMY Awards case study book, is now available. These 16 innovative, measurable and effective case studies will guide your brand to a talkable 2012.
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