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Here’s the situation: You’ve got multiple social network accounts – Twitter, Facebook, LinkedIn, Google+, and possibly more. You use each one of these networks differently and for different reasons. Across them all, you’ve got hundreds (or thousands) of friends sharing different content with you. You’ve got to check in with each network regularly in order to have all your content bases covered, and to make sure you haven’t missed anything. Sound familiar? You’ve entered the Sharepocalypse. But the Sharepocalypse is not just an era of insanity and playing perpetual catch up. It’s also an era of opportunity for new start-ups that help users manage and organize their networks. Read more about the Sharepocalypse at Mashable. 
While there is no shortage of tools and technology available to help companies collect and analyze social media data, marketers still struggle to truly understand social media’s value. Rather than looking at data itself as the benchmark of success, marketers should expand their idea of what is considered success when measuring their social media efforts. Econsultancy recently put together a list of 11 ways to measure the value of social media: - Action and Interaction – Are your friends and followers sharing your message? Are they leaving comments or reviews? An engaged customer is a highly valuable one. - PR – The worlds of PR, customer service and marketing and fusing. Measuring PR could mean measuring social media. - Retention – The increased level of customer engagement through social media should lead to an increase in customer retention over time. Read the full list at Econsultancy.
Content is what spreads, and good content is what people want to share about your brand. But rather than focusing your brand marketing strategy solely on content, also consider the idea that originally drove that content. The ideas that spark content are the real value drivers, and aligning your brand with an idea that is important to both you and your customers can prove to be very powerful. Gryo suggests three new ways for marketers to view ideas:
Read more about ideas plus seven questions to ask yourself at Forbes’ Gyro Blog.
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The date for Summit 2012 is set. On November 12-14, join WOMMA and some of the most talkable brands in the nation at the fabulous Wynn Hotel in Las Vegas. We want to hear from you. You have accomplished amazing feats this past year and now is the time to show it off. Present your research at one of the best marketing conferences in America by submitting a case study for Summit 2012 today!
The WOMMY Awards celebrate word of mouth marketing in its broadest sense. Since 2006, WOMMA has acknowledged people, agencies and brands behind the most remarkable word of mouth marketing campaigns. The awards give all marketers, both large and small, the platform they deserve to be recognized for their unbelievable work throughout the year. Think you have what it takes?
Check out last year’s Grand Prix Winner:
Agency: Marina Maher Communications Brand: Kotex
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Upcoming Webinar
Title: The Millennial Consumer: Debunking Stereotypes
Takeaways: 1. The audience will learn that the Millennials are multi-faceted, yet still share common features unique to their generation. The six segments of Millennials, as defined by our research, will be described. 2. Audience members will find out what the Millennial generation thinks of cause marketing and businesses that support causes, and how their volunteer efforts differ from older generations. 3. The presentation will explain the term, “Participation economy,” and why all brand marketers must break out of the old marketing mindset and instead think in terms of engagement and co-creation. Tues., June 19
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