Eloqua analyzed traffic data from 392 of their clients and found that social media is not threatening email referrals, not by a long shot.
The “Social media will kill email” argument has been around for a long time without proper back up. Indeed, the data showed that social media referrals have increased 331% Q4 2010 to Q4 2011. Email opens saw a solid 27% increase over the same period.
Key Takeaway: The correct argument would sound more like this, “Social media is growing in influence but still dwarfed by email.” It won’t make for great headlines, but it is true and should be considered in your marketing plan.
Read more about Eloqua’s data at It’s All About Revenue
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