75% of U.S. adults drink coffee. We’re caffeinated and talking about it. Zocalo Group recently found that there are over one million conversations about coffee each month. And they found out who’s winning the conversation.

Starbucks is winning the conversation volume (ahem, obviously). However, they don’t do as well as Caribou Coffee when it comes to positive recommendations. In fact, Starbucks has the lowest percentage of positive recommendations – 0.5%. Caribou Coffee draws 4.6%.

Key Takeaway: Caribou’s doing something right. With only a regional fraction of the market, their talkablility keeps their brand growing with less resources put toward advertising.

See the full infographic at Zocalo Group