Even the best content strategy fights the most difficult restriction: staff time. Sure, you could estimate how long it takes to write a blog post or develop an eBook. But when trying something new, it will take longer than expected more often than not.

Rachel Foster wrote a great post for the Content Marketing Institute detailing produce more with less. According to the B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report, 60% of marketers plan on increasing or significantly increasing content marketing budgets.

So what’s a marketer with a tight budget to do? Rachel had some answers:

Start Big and Break it Down

Large pieces of content take lots of time and often large parts of the marketing budget. If they miss their mark, a lot has been lost. Think about how you can break it up into several content pieces. For instance, instead of a one-hour webinar, try three 20 minute ones. Afterward, put snippets on your site with access to the full file through a lead capturing function.

Or Start Small and Go Big

Got a year’s worth of blog posts? Find the top ten and make an eBook. Spoke at a conference? Put the video on Slideshare in a slidedeck. Be sure to use your content to its full extent.

Read more at the Content Marketing Institute

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Have you proved great ROI through Content Marketing? Submit the case study for a speaking opportunity at WOMM-U, May 7 – 9. Submission deadline: March 9.