Asian and European businesses have embraced text marketing much more than their U.S. counterparts. The Direct Marketing Association found that 38% of Britons, 58% of Germans, and 60%  of French people prefer text marketing over other channels.

This is a rare occurrence. Both marketers and consumers found an effective and efficient marketing tactic.

For Consumers…

Great marketing doesn’t feel like marketing. Text marketing is almost exclusively opt-in, so it rarely feels like a message you didn’t ask for. Texts are short, relevant and clear by nature to boot!

For Marketers…

Again, the opt-in nature of text marketing helps. Because of the advanced targeting, conversions and response rates are very high. Even if the text itself is informational (think sports and news updates and alerts), the brand has executed a positive interaction with one of their consumers – further building brand affinity and advocacy.

Read more about text marketing on MarketingProfs

—–

Have you run a conversation inspiring mobile campaign? Submit the case study for a speaking opportunity at WOMM-U, May 7 – 9. Submission deadline: March 9.